Perfetti Van Melle (PVM) is an international manufacturer of confectionery and gum with corporate headquarters in Amsterdam, The Netherlands. They employ 17,800 in 38 operating companies and 30 manufacturing facilities around the world. Specializing in many regional brands with innovative local flavors, their global brands are distributed to 150 countries around the world.
Perfetti Van Melle Implements X-Rite Pantone Digital Print Quality Program
For years, PVM evaluated packaging color when it arrived from the printer, adding weeks to the approval cycle, and making incorrect color very expensive to correct. PVM knew they had to set up a better way to implement their color management strategy to improve consistency and help printers take ownership of quality.
Since implementing an X-Rite Pantone digital print quality program, PVM has:
- Doubled their quality score from 30-35 in 2019 to more than 60 in 2023,
- Reduced color deviation on SKUs by 80%,
- Set 100% clearer expectations,
- Built stronger partnerships with their suppliers,
- Evaluated every SKU for trends and areas of improvement, and
- Saved time and waste to support their pact to tackle pollution and improve environmental performance.
“X-Rite Pantone solutions have helped us become more pragmatic about color quality and management. Thanks to our eXact measurement devices and NetProfiler we have been able to dramatically reduce color deviation and objectively rank each single printing supplier. Now all our suppliers are clearly aware of our expectations, and through ColorCert, we can continue to improve brand color consistency. Whether Mentos packaging is printed in India, Tanzania, Italy, or another location, we have a clear picture into our brand color quality and can trust it will be consistent around the world.
X-Rite Pantone has also helped us implement a color quality culture. Even those in charge of quality control in the confectionary company are starting to use spectrophotometers to control the color and flavor of our products. We are very satisfied about the outcome and confident to successfully move ahead on our brand color consistency strategy.”
~ Angelo Mazzacani, Packaging Production Director at Selection – Perfetti Van Melle
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