The automotive industry is undergoing disruption as many face a severe financial crunch. Embracing emerging mobility options like autonomous vehicles, micro-mobility, and electric mobility along with cutting-edge designs and paint and coatings trends will help the industry become stable again. To transform these difficult times into opportunity and success, automotive manufacturers need the right tools to achieve efficient manufacturing across a global supply chain.
Color and visual appearance play a leading role in preference and brand image, making accurate color measurement and quality control integral parts of the auto making process. Achieving the same color with complex effect automotive paints and finishes that customers demand requires state-of-the-art color measurement tools. X-Rite’s portfolio of innovative solutions work together to control all aspects of paint color and appearance, from the lab to the supplier to the paint shop to the assembly line.
To deliver precise and repeatable color, X-Rite’s automotive color measurement tools can:
With over 60 years of innovation and proven expertise in color control, X-Rite solutions help manufacturers measure color accurately and ensure color harmony on all aspects of an automotive transportation vehicle, from the bumper to the fuel cover to the door handles and seats, for consumer acceptance in the increasingly competitive automotive market.
Accurate color is just as important for bicycles, trains, airplanes, and buses as it is for trucks and cars. As consumers look for trending effects like metallic and pearlescents, commercial vehicle manufacturers need the right tools to measure and control color and appearance throughout production.
X-Rite's innovative technology and solutions for automotive manufacturers validate the color found in internal and external automotive parts for accuracy and consistency at every process step.
X-Rite offers end-to-end solutions to formulate, measure, control, and validate the color of all interior and exterior components for the automotive industry.
Objects have elements that are inherent to appearance, such as texture, gloss, transparency and special effects. To control color, you must understand them.
With the ability to characterize color, sparkle, and coarseness, the new MA-T Family can help manufacturers control effect finishes.
In this free 10-minute webinar, you will learn why a multi-angle is the ideal spectrophotometer to measure special effect surfaces, like metallic and pearlescent.