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Discover X-Rite

At X-Rite, we understand the pivotal role color plays in defining quality and success. Navigating the complexities of color and appearance can be daunting, but our color measurement solutions can empower you to achieve unparalleled color accuracy and consistency, no matter the substrate. From design to production, we're committed to helping you achieve the highest level of color integrity so your product —and your customer's product—comes out ahead.

  • X-Rite’s Commitment

    With so many places for color to go wrong, it can be hard to know how to get it right. That’s where we can help.

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    End-To-End Solutions
    Our solutions span the entire workflow, from design through production, to optimize your color.

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    Innovation
    Bridging the gap between color and appearance, we are blazing the trail so you can take your color operations to the next level.

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    Experience
    With 60+ years of experience in color manufacturing, our expertise spans a range of industries.

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    Technical Support
    Inspired by the great color our customers produce, our global X-Rite color team provides quality support and training services. 

    • Your Partner in Sustainability
    As part of our ongoing commitment to environmental responsibility, we continue to develop and refine innovative color measurement solutions to help our customers minimize waste and promote sustainable manufacturing practices.

    Our Brands

    X-Rite is one of 13 industry-leading companies that are part of the Veralto company. Through strategic acquisitions and innovations, we have expanded our color expertise to include insights from PANTONE®, GretagMacbeth, and Munsell Color. Our comprehensive knowledge serves a range of industries that touch many of today’s consumer products, including packaging, apparel, footwear, electronics, cosmetics, home furnishings, paint, food and beverage, construction, and more.

    • Pantone

    • Munsell Color

    • Macbeth

    Pantone Media

    Pantone

    The world-renowned authority on color, Pantone provides color systems and leading technology to help you select and communicate accurate color in a variety of industries. Using Pantone physical and digital standards, brands in all industries can specify accurate color across their supply chains.

    Munsell Color Media

    Munsell Color

    Whether you’re designing palettes, producing products, or conducting color-based analysis, Munsell is your resource to transform Munsell color theory into action.

    Macbeth Media

    Machbeth

    Macbeth lighting solutions have long been recognized as the industry standard for visual color evaluation and are specified by the world’s leading brand owners to ensure color harmony. Since X-Rite's acquisition of Macbeth in 2006, we continue to innovate and manufacture lighting solutions that uphold this reputation of excellence.

    2020s

    • X-Rite becomes part of Veralto Corporation in 2023.
    • X-Rite introduces Textile Color Hub to soft goods, apparel, and footwear brands, revolutionizing the way textile colors are specified and approved.
    • X-Rite expands appearance color measurement to three flagship product lines, seamlessly integrating with the PANTORA desktop application.
    • X-Rite launches the next generation handheld spectrophotometer, eXact 2, winning the Pinnacle Intertech Award.

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    2010s

    • X-Rite becomes part of Danaher Corporation in 2012.
    • X-Rite announces PantoneLIVE™ cloud-based color standards in 2012.
    • X-Rite brings color measurement to cosmetics with CAPSURE and Pantone SkinTone™ Guide to help consumers find the perfect match for their skin tones.
    • Pantone’s Color of the Year achieves pop culture status. The 2016 announcement of Rose Quartz and Serenity generates over 2 billion media impressions.

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    2000s

    • X-Rite becomes the global leader in color through a 2006 merger with its largest competitor, GretagMacbeth, and the 2007 acquisition of Pantone.
    • Acquisitions combine X-Rite’s strength in portables, Gretag’s expertise in benchtop and imaging, Macbeth’s 100+ years in lighting, the Munsell legacy of color science, and Pantone’s leadership in color inspiration and design.
    • The trends of digital communication and connectivity influence innovation in this decade. X-Rite announces the CXF file format in 2009.

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    1980s-90s

    • X-Rite expands to new industries, including graphic arts, and becomes known for its innovation in portable quality control technology. X-Rite’s 400 series becomes the industry standard for handheld measurement in the pressroom.
    • X-Rite marks important advances in quality control technology with the launch of the 968 and MA-58 portable spectrophotometers.
    • Formulation becomes an area of focus. X-Rite introduces Paint-Master® for automotive applications. The company’s MatchRite® solution responds to the “DIY” movement and rising consumer demand for custom paint colors.
    • ATS, X-Rite’s first-generation pressroom scanning solution, brings new automation to commercial printers.

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    1960s-70s

    • Pantone launches the PANTONE MATCHING SYSTEM® in 1963, standardizing the approach for color communication.
    • X-Rite introduces silver recovery equipment for radiographic film in 1973 and is positioned to expand its portfolio within the film and photo industry.
    • X-Rite introduces the 301 in 1975, the company’s first black-and-white transmission densitometer. The 301 is the start of X-Rite’s concentration in quality control.

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    1958

    Foresight Enterprises, founded by seven entrepreneurs from Lear Siegler, introduces X-Ray Marking Tape, leading to the birth of X-Rite, Incorporated.

    Brands that Trust X-Rite Pantone

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    Technical Questions? Contact Support.  (888) 826-3042