Last week Pantone announced the Pantone Color of the Year 2020 - Very Peri (PANTONE 17-3938). The Pantone Color of the Year announcement isn’t just important for designers. Since this color will set the stage for upcoming trends, brand owners should also take notice to capitalize on this trending color. Bring Very Peri to Market, Fast. Is Virtual Design the Answer? The fashion and apparel industry began embracing virtual design years ago. Luxury brands like Louis Vuitton, Burberry, ...
L’année 2020 a obligé les fabricants à repenser leur façon de travailler. Dans le monde entier, la crise COVID a freiné les déplacements nécessaires à l’approbation des prototypes et a retardé les expéditions d’échantillons physiques. De nombreuses marques ont commencé à chercher des moyens d’utiliser des échantillons de couleurs numériques pour assurer la continuit&ea...
Virtual reality has re-imagined the art of apparel and footwear design. 3D design programs like MODO, KeyShot, CLO, Browzwear, Optitex, and Lectra augment the creativity of color and material designers to virtually construct patterns and render realistic 3D garments. This is exciting technology for brands that want to reduce waste for a greener footprint and accelerate design to keep up with fast fashion. However, designers are notoriously tactile. They need to touch, feel, and gain a...