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Appearance is more than just color. It’s an all-inclusive look at everything inherent to an object, including texture, gloss, transparency, translucency, and special effects like sparkle and shimmer. When viewed from different angles or under different lighting conditions, appearance effects can change our perception of color. That's why it’s important to control both color and appearance throughout design and development.  Durable goods brands use appearance effects to captur...

A senior design leader at a large beverage company recently shared his thoughts on the definition of Design Thinking on LinkedIn, asking other members of the community to contribute their own thoughts alongside his. Hundreds of comments ensued. The post appears to be part of a multi-week campaign to position Design Thinking as a way to approach business problems and garner attention from business executives. And we know that this attention has been hard to capture. A survey of over 600 designers...

You think you’re doing everything right, but your color isn’t consistent. Why? Through the years, designers have used many tools to help them specify color. Color swatches, style guides and product prototypes have been effective, but with the advent of the digital world, these physical tools are no longer enough. To be efficient, designers need to be SPECIFIC. X-Rite Pantone President Ron Voigt recently published an article in MediaPost that explains why. To be effective, designers n...

FLEXO Magazine just published a study conducted by Clemson University, Sun Chemical, and X-Rite that verifies that PantoneLIVE Dependent Standard Targets can be achieved with 98% accuracy. This is big news for the many brand owners, designers, prepress professionals, printers and converters around the world who rely on PantoneLIVE to communicate and accurately produce their color. The focus of PantoneLIVE is to protect brand colors and ensure production consistency across everything from flexibl...