X-Rite Pantone is excited to announce that we are a leadership sponsor of this year’s ArtPrize®. ArtPrize is an international art competition that fills three square miles of downtown Grand Rapids with inspiring creations each fall. It’s a show like no other – art is displayed both indoors and out, anyone can enter, and it’s free and open to the public.
The science of color
Our partnership with ArtPrize is a natural fit for X-Rite Pantone. The event, which takes place September 23 – October 11, is just steps away from our company headquarters in Grand Rapids and the event is an expression of color. As the leaders in the art and science of color, we understand how color inspires people from artists to consumers. It affects how we select the products we buy, the foods we eat, and the venues we frequent. Just like art, color touches all of us and creates an emotional connection. ArtPrize’s unique approach of incorporating the public’s voice into the voting process encourages attendees to think about the importance of color.
Throughout this event, we look forward to sharing our knowledge and love for color with the local community, as well as with artists and art enthusiasts from around the world. We hope to motivate people to think about color in new ways – how it makes them feel, its impact on the art community, and how it affects businesses.
The color of ArtPrize
This year’s entries will be displayed in nearly 200 neighborhood venues, joined by 10 miles of colorful Pantone Pathways. Each of the seven neighborhoods will boast their own Pantone Color, which will line walkways and guide visitors through venues displaying art. The ArtPrize app, available for both iPhone and Android devices, will make it easier to plan your visit by suggesting routes and events based on what you’d like to see.
A colorful Pantone Hopscotch and Crosswalk will invite visitors to join in the fun and begin their exploration. During the event, each neighborhood venue is invited to share their goods, resulting in a delightful combination of inspiring art, historic sights, delicious local food, craft beer and wine, and lots of wholesome family entertainment.
In an effort to educate and inspire people to discuss how color touches their lives, we’re also excited to announce that Leatrice Eiseman, color psychologist, author, and Executive Director of the Pantone Color Institute™, will be sharing her insights on October 1st as part of the Critical Discourse series during ArtPrize.
ArtPrize is just as excited about partnering with X-Rite Pantone. According to Sponsorship Director Jori Bennett, “ArtPrize looks for sponsors who can help us make a bigger impact than we can make alone, and X-Rite Pantone is the perfect example. Through their sponsorship of the Pantone Pathways, more visitors will be able to engage and interact with the different neighborhoods and venues throughout the city. Whimsical and colorful crosswalk and sidewalk applications, like Pantone Hopscotch, will encourage visitors to explore areas of ArtPrize – and Grand Rapids – they may not have otherwise.”
We hope to see you there!
The X-Rite Pantone leadership team as well as employees will be at ArtPrize volunteering, participating, and enjoying all there is to see and do. Whether you’re an artist showcasing your work, a volunteer helping the event run smoothly, or a supporter looking for a good time, we hope to see you there, too.
Stay tuned for our upcoming ArtPrize blog series, which will provide a unique perspective on this year’s event by highlighting the role of color and lighting in how we view and perceive art.
Ron Voigt, President of X-Rite
