Dear Manufacturers,
Valentine’s Day is a kind-hearted holiday, with everyone from spouses to grandparents to co-workers sharing their love and appreciation for each other. We’re happy to report that it might be extra profitable for you this year.
According to the National Retail Federation, Americans are opening their wallets a little wider than they did in 2015. A Consumer Spending Survey conducted by Prosper Insights and Analytics predicts 54.8 percent of consumers will celebrate Valentine’s Day, spending an average of $146.84 on flowers, jewelry, candy, apparel and more, up from $142.31 last year. In fact, spending is expected to reach $19.7 billion, a survey high.
Here at X-Rite, we know what has to happen behind the scenes to make Valentine’s Day “appear” almost overnight in retailers around the country. In the spirit of the holiday, we’d like to share our love and appreciation for all of you hard-working manufacturers who make this holiday possible.
And so we say thank you to…
Paper manufacturers for the beautiful pink and red tissue paper that fills our gift bags and holds our bouquets together. We still want to know – how do you get that glitter to stick?
Plastics manufacturers for the red and pink toys you create so our young ones can enjoy the holiday, too.
Cosmetics industry for formulating the red and pink lipstick that perfectly accents our skin tone.
SEPHORA+PANTONE UNIVERSE Color of the Year Layer Lipstick in Rose Quartz.
Printing professionals for perfectly formulating the inks that make all of our party plates, napkins and cups match!
Confectioners for your amazing knowledge of color models. We know pink and red are not easy colors to mix, but you get it right!
Digital printers for hitting those brand colors so children everywhere can exchange Spider-Man, Star Wars, Disney and My Little Pony valentines.
Textile manufacturers for the beautiful red satin boxes that will hold all of those Valentine’s Day diamonds.
Packaging manufacturers for the amazing range of packaging you’re able to create. It’s such a big part of the day – pink plastic bags, red foil candy wrappers, and heart shaped cardboard boxes with lacy trim… we are amazed.
We hope the predictions are true, and all of your hard work will pay off in record high profits.
Happy Valentine’s Day from X-Rite!
