Blog del color

El año 2020 obligó a las empresas a replantear sus métodos de trabajo debido a los impactos de la pandemia. Los viajes necesarios para aprobar prototipos y la demora en el envío de muestras físicas afectaron la producción de muchas marcas. En respuesta, muchas comenzaron a explorar el uso de muestras de color digitales como alternativa para mantener el flujo de trabajo, pero se enfrentaron a desafíos al intentar replicar cómo se verí...

Virtual reality has re-imagined the art of apparel and footwear design. 3D design programs like MODO, KeyShot, CLO, Browzwear, Optitex, and Lectra augment the creativity of color and material designers to virtually construct patterns and render realistic 3D garments.  This is exciting technology for brands that want to reduce waste for a greener footprint and accelerate design to keep up with fast fashion. However, designers are notoriously tactile. They need to touch, feel, and gain a...

Si bien profesionales del plástico han manejado los problemas del color en el flujo de trabajo de producción por muchos años, las dinámicas están cambiando una vez más. Desde artículos electrónicos hasta repuestos para automóviles y empaques flexibles, un número creciente de marcas está incorporando acabados con efectos especiales en sus productos. Si bien los acabados metálicos, nacarados y otros acabados complejos son hermosos y ayudan a que las marcas se destaquen en el estante, también pres...

Recientemente, hicimos un blog sobre cómo la apariencia afecta el color. En este artículo, analizamos algunas de las características que impactan en la apariencia de los objetos, como textura, brillo, transparencia y efectos especiales, y explicamos por qué es crucial describir la apariencia en las primeras etapas del flujo de trabajo de diseño. Mientras que los programas 3D han intentado abordar los aspectos de la apariencia durante años, ha habido un ...

Appearance is more than simply color. It’s a comprehensive look at everything inherent to each unique material we come in contact with, including texture, gloss, transparency, and special effects. Each of these characteristics plays a part and has an effect on overall appearance and understanding in relation to a single material. Objects may have several elements that affect appearance, such as the material’s surface texture, construction, overall geometry and micro-surface. The environ...

Have you seen the Academy Award-Winning La La Land, where the stars dance through the cosmos and experience alternate realities? Or the commercial, where a famous freestyle dancer slides down the street, up the walls, over the marquee and beyond, transported by his next-gen earphones? Maybe you’ve seen this Russian packaging that superimposes conflicting scales. Surrealism is bleeding into our reality, and I kind of think it’s a zeitgeist. Simply defined, surrealism strives to reconcile our dre...

If you didn’t catch my Industry 4.0: What Commercial Printers Need to Know article, you’ll want to check it out now. Today’s blog is a continuation, touching on the most interesting print color management tie-ins: PQX, iccMAX, mobile control and new materials. Here’s what on the horizon for color-managed workflows. Image courtesy of Esko.com. Print Quality eXchange PQX was a global effort developed by Idealliance, and is now moving to ISO to be issued as a standard. It ...

As we close out 2016, it’s time to look ahead to 2017 and the upcoming manufacturing trends that will influence how we do business in the New Year. With rapidly changing technology, it’s difficult to know exactly what’s coming next, but we can definitely make some predictions. Over the past year, I have interviewed many customers across a variety of manufacturing industries to learn more about their industry concerns, the design and manufacturing challenges they face, and the t...

Over the past few weeks, X-Rite Pantone has profiled some of this year’s ArtPrize Seven artists who use color as a way to express their creativity and encourage viewers to think about art differently. If you are not from the Grand Rapids area, ArtPrize is an international art competition that spans 10 miles and includes over 1,500 artists. As a leadership sponsor, X-Rite is using this event to highlight the intersection of the art and science of color in our everyday lives. Our last artist profi...