Blog del color

Ya sea que esté eligiendo colores para una marca, creando paletas para una nueva línea de productos o diseñando un empaque de temporada, la inspiración es un paso clave en la selección del color. La inspiración puede venir de lugares comunes que ve todos los días, por ejemplo: Una fiesta. La tienda de comestibles. Eventos deportivos. Y, por supuesto, todo el mundo exterior. La madre naturaleza es ideal para crear la paleta de colores más be...

As the world reopens, retail stores are making functional changes to ensure customers and employees are safe and healthy. For starters, the notoriously social activity of shopping now requires associates and customers to maintain distance and wear masks.      Customers need to feel comfortable when they sit down at the cosmetic counter, too. While the role of the beauty consultant is not going away, demo makeup applications and cosmetic testers are. This leaves retailers seeking ...

Se ha dicho que todo lo que necesitas saber lo aprendiste en el jardín de infantes. ¿Esta frase suena cierta para los diseñadores de impresión y empaque? En el espíritu de la primavera, intentamos usar una actividad infantil simple, teñir huevos, para resolver algunos de los problemas de color más desconcertantes que enfrenta la relación diseñador/impresora de empaques.                 Aqu&ia...

Our color measurement devices are used by designers, brand owners, formulators, printers, and manufacturers around the world. Ranging from portable handheld devices, to large benchtop instruments, to spectrophotometers mounted inline, they can measure just about anything to help formulate and maintain a perfect color match. Many of our customers, especially those in the paint industry, are asked to color match some pretty interesting things, and we love to hear about them. We recently asked 40 p...

K 2016 begins today in Düsseldorf and runs through October 26th. As the #1 trade fair for the plastics and rubber industries, it’s a huge event featuring industry news, product demos, and networking. We’ll be in Hall 8b / Stand H65 showcasing our end-to-end X-Rite Pantone workflow solutions to help rubber manufacturers, compounders, masterbatchers, and converters get consistent color in a plastics workflow. Don’t miss your chance to speak with our color experts! (Here...

For many of us, fun in the sun can lead to a summertime tan. The science behind this sun + skin interaction is melanin, a skin pigment our body releases to block the UV rays found in sunlight. The more time we spend in the sun, the more melanin is released, and the darker (or more freckled) our skin becomes. This shift in skin tone doesn’t matter for most people, but for prosthetic wearers even a slight change can be a big deal. Here’s how Royal Preston hospital in the United Kingdom is using co...

Using a blend of art and color science, Pantone and X-Rite are making it easier for women around the world to choose the best foundation for their skin type. Back in December we blogged about how the CAPSURE Cosmetic spectrocolorimeter and the CAPSUREme mobile app are revolutionizing the way women buy makeup. Today we’ll visit the X-Rite Cosmetics Lab for a behind-the-scenes look at how we build these custom skin tone product databases so manufacturers can take advantage of CAPSURE Cosmetic and ...

Color is a critical factor when selecting cosmetics and skin tone products. Women everywhere venture into stores, compare sample after sample trying to find the closest match, and hope for the best. With hundreds of different options, product lines and color palettes, buying makeup can be an expensive and frustrating process. Color technology to the rescue. Today we’ll look at how the CAPSURE Cosmetic spectrocolorimeter and the CAPSUREme mobile app are revolutionizing the way women buy makeup. ...