Enhancing Digital Materials for Automotive Design at Leading Luxury Automotive Manufacturer

Explore this luxury automotive manufacturer’s digital revolution in automotive design. The integration of Autodesk, PANTORA, and the MA T-12 multi-angle spectrophotometer reshapes their material representation, streamlines content creation, and propels the brand into a future of innovation and precision.

Revolutionizing Automotive Design: Luxury Automotive Manufacturer’s Digital Materials Innovation

Embark on this automotive manufacturer’s journey to redefine automotive design and color matching through cutting-edge digital material innovation. Lead Visualization Manager and his Visualization Team tackle industry challenges by seamlessly integrating Autodesk and PANTORA, enhancing material digitization through the MA T-12 multi-angle spectrophotometer. Discover how this visionary approach not only streamlines content creation but also builds a robust digital material library that transforms decision-making processes. Immerse yourself in a future where quality control integrates with digital standards, propelling the company’s iterative design process to new heights.

You Will Learn:

• How the company seamlessly integrated Autodesk and PANTORA for advanced material digitization.
• The pivotal role of the MA T-12 in expanding material representation beyond paints.
• The company’s vision for integrating digital material standards into quality control processes.

“We want to show materials and finishes, digitally, what is already on the road and then compare it to any future designs. We are currently working on building up that library of materials that we can draw from so we can directly put it onto the latest designs and surfaces and not only assess single small sample but see it virtually on the rendering.” –Visualization Team Lead Manager

Read the case study to learn how this luxury automotive manufacturer is using PANTORA and MA-T12 to streamline their design and 3D visualization workflow.