X-Rite Partners with DigitalView to Launch ‘How to Print the eXpected’ Trainings in South Africa

GRAND RAPIDS, Mich., May 9, 2018 – X-Rite Incorporated, a global leader in color science and technology, has partnered with its South African distributor, DigitalView, to deliver a series of color workshops entitled, How to Print the eXpected. The trainings are designed for print and packaging professionals seeking to build their knowledge of color management through hands-on training and practical applications. The first three workshops will be held in May in Cape Town and Johannesburg with additional dates and locations planned in 2018.

DigitalView piloted the How to Print the eXpected workshops in September 2017 to rave reviews. “In South Africa, our Printing College dissolved a few years ago,” stated Laura Minter, Co-owner of DigitalView. “While Printing SA is now helping to educate new entrants to the industry, there is a significant gap in knowledge when it comes to color management and implementing color quality standards. We want to address this gap with the How to Print the eXpected workshops and educate a new generation of color management professionals.”

Douw Hurter, Pre-Press Manager, CTP Newspapers, attended the recent workshops. “I’ve spent most of my life in printing,” he said. “But I knew I still had more to learn, especially about color management. These workshops delivered more than I expected and will help me in my work as part of our color management team. The information is presented in a very understandable manner, and the practical, hands-on portions were especially valuable. Not only do we plan to send other team members to these workshops, but I will likely go through them again next year to absorb even more color management knowledge.”

CTP Newspapers is part of the Caxton Group, printing both newspapers and commercial work across a number of plants. Hurter works in the Cape Town operation. He also reported that the information presented will help him in speaking with customers, who can often have somewhat limited color knowledge. “It’s actually amazing to see the lack of knowledge about color out in the field,” Hurter concluded. “The How to Print the eXpected workshops are providing a huge service by bringing advanced color skills to operators across the country. I am thrilled to be able to attend these workshops and keep my color knowledge up to date.”

How to Print the eXpected Workshop

The How to Print the eXpected program hosted by DigitalView begins in May 2018 and includes X-Rite’s popular Fundamentals of Color and Appearance (FOCA) training as well as sessions on How to Print the eXpected for offset and packaging. DigitalView is also working with Printing SA and other graphic arts programs to have these programs accredited.

• Fundamentals of Color and Appearance (FOCA), May 25, Cape Town – This one-day workshop teaches attendees how to analyze and implement a reliable color quality program. It is designed for anyone who evaluates or approves color. From the physics of color to lighting, spectrophotometers and color data, attendees learn how to measure, view and understand color data.
• How to Print the eXpected: Offset, May 21 & 22, Cape Town and Flexo, May 28 & 29, Johannesburg – This two-day workshop focuses on achieving color expectations in offset printing, both in prepress and in the press room. It helps attendees understand the importance of standardized processes to achieve consistency and gives them specific guidance on implementation using the latest tools, techniques and technologies.
• How to Print the eXpected: Packaging, May 23 & 24, Cape Town – This two-day workshop guides attendees who want to enhance their knowledge of industry standards such as ISO standards used for packaging production; and certification programs including G7, PSO, PSD, and the PANTONE® Certified Printer program. The training also covers all the important stages of a packaging print workflow.

DigitalView has been in operation for 20 years and specializes in complete color management solutions. The founders have been involved in the printing industry for many years and bring that expertise to their consultation with customers.

To access the X-Rite How to Print the eXpected workshop schedule for South Africa, visit http://www.digitalview.co.za/x-rite_academy.html.

About X-Rite
Founded in 1958, X-Rite Incorporated is a global leader in the science and technology of color and appearance. With Pantone, X-Rite employs more than 800 people in 11 countries. The company’s corporate headquarters are located in Grand Rapids, Mich., with regional headquarters in Europe and Asia and service centers across Europe, the Middle East, Asia, and the Americas. X-Rite offers a full range of solutions used by manufacturers, retailers, printers, photographers and graphic design houses to achieve precise management and communication of color and appearance throughout their processes. X-Rite products and services are recognized standards in the printing, packaging, photography, graphic design, video, automotive, paints, plastics, textiles and medical industries. For further information, please visit www.xrite.com. For the latest news, information, connect with X-Rite on LinkedIn, Twitter, and Facebook.

About Pantone
Pantone provides the universal language of color that enables color-critical decisions through every stage of the workflow for brands and manufacturers. More than 10 million designers and producers around the world rely on Pantone products and services to help define, communicate and control color from inspiration to realization – leveraging advanced X-Rite technology to achieve color consistency across various materials and finishes for graphics, fashion and product design. Pantone Standards feature digital and physical color specification and workflow tools. The Pantone Color Institute™ provides customized color standards, brand identity and product color consulting as well as trend forecasting inclusive of Pantone Color of the Year, Fashion Runway Color Trend Reports, color psychology and more. Pantone B2B Licensing incorporates the Pantone Color System into different products and services, enabling licensees to communicate and reproduce certified Pantone values and improve efficiencies for their users. Pantone Lifestyle brings color and design together across apparel, home, and accessories. Learn more at www.pantone.com and connect with Pantone on Instagram, Facebook, Pinterest, and LinkedIn.

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