Blog couleur

Les marques ne prévoient pas forcément de budget pour la couleur, mais celle-ci peut avoir un impact sur leurs résultats de différentes manières. Comprendre le coût réel de la couleur peut permettre d’accélérer la mise sur le marché, de réduire le gaspillage et d’économiser des milliers de dollars. La couleur joue un rôle déterminant dans les décisions d’achat si l’on co...

Originally published May 3, 2024 from https://canmaker.com/light-touch/ Industry stakeholders came together to explore ink and proofing standards for two-piece beverage cans. Nisa Ali reports from Manchester Leading companies across canmaking industry supply chains are considering general guidance for PantoneLIVE colours in the production of two-piece beverage cans. Following a series of seminars discussing the role of PantoneLIVE colour libraries in the design, proofing and printing process ...

Les marques consacrent beaucoup de temps et de ressources à la sélection d’une nouvelle couleur pour représenter leurs produits. Si la couleur ne correspond pas à leurs attentes après l’impression, les tirages sont gâchés et tout le monde se demande comment la couleur a bien pu dévier. Voici un scénario classique. Une marque choisit une couleur de saison pour l’emballage de ses produits et communique cette couleur a...

Originally published May 3, 2024 from https://canmaker.com/light-touch/ Industry stakeholders came together to explore ink and proofing standards for two-piece beverage cans. Nisa Ali reports from Manchester Leading companies across canmaking industry supply chains are considering general guidance for PantoneLIVE colours in the production of two-piece beverage cans. Following a series of seminars discussing the role of PantoneLIVE colour libraries in the design, proofing and printing process ...

If ensuring color consistency is part of your job description, you’ll want to learn more about PantoneLIVE. Our customers report that it helps them get products to market an average of four times faster! PantoneLIVE is an end-to-end, digital color communication ecosystem that helps everyone involved in a packaging workflow visualize and communicate color. It shows which colors are achievable, and which are not, across everything from flexible packaging to corrugated board. And, since the digital...

When all of final production packaging comes together on the store shelf, it’s a brand’s moment of truth. Do the stand-up pouches, overwraps, and corrugated POP displays match? How close is the color to its standard? We know you spend so much time and money designing, proofing, sampling, printing, and shipping… so where does the color go wrong? Is it an issue with accuracy, consistency, or both? Package designs come together on the shelf. Here you see pouches, labels, cartons, and corrugated wit...

Comment gérer plus de 2 000 couleurs de marque dans une chaîne d’approvisionnement mondiale complexe ? Les choses se compliquent ! Bien qu’il puisse sembler plus facile de créer une nouvelle couleur plutôt que de fouiller dans des bases de données ou des classeurs de drawdowns pour trouver la correspondance la plus proche, le problème survient plus tard, lorsque vous êtes confronté à une immense bibliothèque, impossi...

L&E International, Ltd est un fournisseur international de solutions d’emballages durables et innovantes. En tant que fournisseur d’emballages certifié pour Adidas, Verizon, Amazon (fournisseur APASS en Asie), Target et de nombreuses autres marques et enseignes, L&E applique et respecte les standards stricts des couleurs de marque dans plusieurs pays et sites de fabrication. L’année dernière, L&E a choisi les solutions de flux de production c...

As the range of substrates, inks, and printing technologies has expanded, so has the challenge of maintaining color quality for brands and printers. A workflow based on digital standards is the easiest way to achieve accuracy and consistency across shifts and sites, regardless of production requirements. Adding a quality control solution like ColorCert® to your workflow can boost your bottom line even more. What is ColorCert? ColorCert is a modular, job-based solution that streamlines color ...

Last week Pantone announced the Pantone Color of the Year 2020 - Very Peri (PANTONE 17-3938). The Pantone Color of the Year announcement isn’t just important for designers. Since this color will set the stage for upcoming trends, brand owners should also take notice to capitalize on this trending color. Bring Very Peri to Market, Fast. Is Virtual Design the Answer? The fashion and apparel industry began embracing virtual design years ago. Luxury brands like Louis Vuitton, Burberry, ...

Impression à gamut élargi Une variation accrue des produits et les exigences de la fabrication « lean » contraignent les transformateurs à travailler plus rapidement et de façon plus économique. La mise en œuvre de l’impression à gamut élargi, également baptisée impression à palette de couleur fixe, constitue une excellente façon pour les designers et donneurs d’ordre de ré...

The Pantone Color of the Year announcement is always exciting. Not only does it set the stage for upcoming trends, it also provides brand owners and designers critical guidance for marketing and product development. However, those who are charged with manufacturing products and packaging with trending colors (like 2021's Ultimate Gray and Illuminating) know it doesn’t “just happen.” It takes time and effort to incorporate new colors. Whether you work in paints, plasti...

The Pantone Color Institute just announced PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating as the Pantone Color of the Year 2021. According to the Pantone Color Institute, PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating, a marriage of color conveying a message of strength and hopefulness that is both enduring and uplifting. Illuminating is a bright and cheerful yellow sparkling with vivacity, a warming yellow shade imbued with solar power. Ultimate Gray is emblematic of...

As the industrial plastics market grows increasingly competitive and demands more sustainable practices, manufacturers need new ways to formulate and produce accurate color faster, with less waste. Digital color standards are one of the most effective tools to bridge this gap. They also enable color work and communication from remote locations.   With digital color standards, brands and designers can set clear expectations with supply chains. In turn, suppliers can achieve color goals wit...

Dans un marché très concurrentiel, les marques et les concepteurs d’emballages cherchent le moyen de différencier leurs produits dans les rayons. Cela dépasse de plus en plus souvent la couleur pour inclure des options d’ennoblissement telles que les films, les vernis spéciaux, les finitions douces, etc. Les concepteurs utilisent également des couleurs unies plus intenses, ainsi que des teintes fluorescentes et irisées, et pas seulemen...

No matter the industry, our customers are all working toward the same goal: Achieve accurate color and keep production moving. Even in the best conditions, color data can be a challenge to capture and share. COVID-19-related travel bans and social distancing guidelines are making it harder than ever.    Today we’ll share three easy ways to remotely share color data so you can achieve your color goals without shipping physical samples or making onsite visits. The Benefits of Digit...

Over the last few years, we have heard a lot about the circular economy and omnichannel marketing. While each is a trend in their own right, they are quickly converging on the print industry. To be successful in 2020, commercial printers will need to offer a wide range of print capabilities while demonstrating a commitment to sustainability and reducing waste.   The Importance of Circular Economy and Omnichannel In a circular economy, the goal is to eliminate waste and maximize the con...

Durable goods and consumer electronics are no longer destined to be white, gray, and black. In fact, consumers are moving towards more classic colors and special effect finishes like metallics. To capitalize on this trend, brands need to bring innovative designs in new colors faster to market than ever before.   One trending color, the PANTONE Color of the Year 2020, is sure to capture the attention of durable good and consumer electronic brands. It is a simple, timeless, elegant, and endur...

As we move through spring and into summer, we’re revisiting Pantone Color Institute’s Spring/Summer 2019 Fashion Color Trend Report. This season’s report features the top 12 stand out colors as well as current takes on four classic neutrals.    Images extracted with permission from PANTONEVIEW Colour Planner Spring/Summer 2019.    According to Leatrice Eiseman, Executive Director of the Pantone Color Institute, “This new mindset underscores a...

Each year, Pantone announces its highly anticipated “Color of the Year”. The selection is intended to serve as a strategic direction for design and color-conscious industries as well as a conversation piece around our culture, where it is going and what we collectively need…and it certainly gets everyone talking about color!  Color is no longer just something we see and appreciate - it enhances and influences the way we experience life. Color, as a strategic element of d...

Closed-loop color can mean something different to different audiences. When I first think about closed-loop color control, I may think about the pressroom, where it is really just a question of integrating measurements directly from the press, adjusting them, measuring and reporting, offering a nice closed-loop system that adjusts, controls, and allows me to report the results. But that’s really only one small aspect. You can incorporate a loop from the ink room, for instance, and bring t...

Warm weather is just around the corner and spring is in the air!   Fluffy yellow chicks…   Delicate pink tulips…   Soft green sprouts poking through the ground…   And, of course, spring M&M'S®! Advertisers target our springtime emotions through pastel colors. Pastels have a calming effect, and everywhere you look companies are using them to feed our desire to feel a bit of spring. Today we’ll take a look at the psychology of color, how marke...

The Pantone Color Institute just announced PANTONE® 18-3838 Ultra Violet as the Pantone Color of the Year 2018! This news is always exciting because it sets the stage for upcoming trends for everything from housewares to fashion to packaging design. In fact, we have already seen shades of Color of the Year used in packaging and graphic design by forward-looking brands in the CPG, luxury, and beauty worlds as well as by personalities and artists seeking to stand out. Part of butt...

You think you’re doing everything right, but your color isn’t consistent. Why? Through the years, designers have used many tools to help them specify color. Color swatches, style guides and product prototypes have been effective, but with the advent of the digital world, these physical tools are no longer enough. To be efficient, designers need to be SPECIFIC. X-Rite Pantone President Ron Voigt recently published an article in MediaPost that explains why. To be effective, designers n...

We at X-Rite Pantone are excited to express our enthusiasm toward this year’s ArtPrize Nine competition. Beginning on September 20th, this event will cover downtown Grand Rapids with art, bringing color to the forefront of so many minds. As a proud, Grand Rapids-based company, we are looking forward to contributing to this creative and inspiring global competition. By expanding the range of X-Rite Pantone activity from the ever-popular Pantone® Pathways to activities like entering our ver...

I spent a few years working in Paris, where the Seine River has played a pivotal role in the shaping of the city’s personality. As I stayed longer and got to know the city and its people better, one of the things that became clear to me was that the Seine River physically separated two distinct cultures of the city. Image courtesy of www.aparisguide.com The left bank, including the Latin Quarter, Montparnasse, and Sorbonne, is all about creativity, design and ideation. The right bank is more sop...

At X-Rite Pantone, we love color, and we’re passionate about helping you get yours right. That’s why we offer a full-service training program, staffed with Color Experts from many of the industries we serve. From beginner to advanced, lowest investment to highest return, we offer a variety of options to teach you everything you need to know to be successful. Are you new to color, wondering where it fits in your business objectives? Do you already have a color workflow, but ...

If you’re a commercial printer who wants to improve color quality and consistency and stay current on industry trends, you need to be aware of Industry 4.0. Industry 4.0 can mean different things to different people, but it generally refers to the fourth industrial revolution, which incorporates trends in automation, data exchange, smart systems, and the Internet of Things. Image courtesy of Christoph Roser at AllAboutLean.com. Today I’ll explain what Industry 4.0 means for co...

X-Rite Pantone® brings together the art and science of color to empower brands and packaging converters to deliver on design and color intent for their packaging. Last week we were in Atlanta at HOW Design LIVE 2016, introducing a few new tools that can help designers achieve color fidelity. HOW is a more than just a conference for designers and brands – it’s an inspiration-packed, global creative gathering of the industry’s best. This made it the best place for us to showcase Panton...

It’s no secret that if you can hit your color the first time, you’re going to save a lot of time and money. But with printing becoming an increasingly global function, achieving accurate color is more difficult than ever. Many companies have distributed printing plants or operate in partnership with other printers around the world. A job might start with a brand manager in Los Angeles, move to a designer in Paris, and be sent to three different states to be printed on different substrates. Ever...

The Color Management Group is a blend of certified consultants and resellers who provide products and services to many industries around the world, including graphic arts, photography, textile, and printing and packaging. CMG members have years of experience and a long list of industry certifications. They also have a reputation for providing fast and effective solutions to help businesses of any size implement color management, process control, and standardization. The Color Management Group wa...

Mark Gundlach is a Solutions Architect with X-Rite Pantone. He visits facilities to assess their current workflow and help them come up with solutions – whether it be training, software or hardware – to improve their productivity and lower their costs. He is also an expert in the Pantone Certified Printer Program. Recently we sat down with him to learn more about the program, and what it takes to become Pantone Certified. Mark, can you tell us about the Pantone Certified Printer Program and wh...

Pantone®, an X-Rite company, recently announced a pair of complementary shades as its 2016 Color of the Year:  PANTONE 15-3919 Serenity and PANTONE 13-1520 Rose Quartz. The PANTONE Color of the Year announcement is always exciting because it sets the stage for upcoming trends. The Color of the Year selection process is very thoughtful and a lot of consideration is given to the color choices. To arrive at the selection each year, Leatrice Eiseman, Executive Director of the Pantone Color Institut...

As ArtPrize Seven comes to a close, I wanted to thank everyone involved in this year’s event, including the artists, visitors, venues, volunteers, sponsors and event organizers, for making this such a colorful and engaging art experience. It brought excitement to our community, and inspired visitors from around the world. As a leadership sponsor and Grand Rapids-based company, X-Rite Pantone was honored to be such a big part of ArtPrize Seven, an art event like no other. Much of the X-Rite Pant...

ArtPrize hired Grand Rapid’s own Conduit Studio to design theme ideas for this year’s event. Together, they selected Celebration of Color to highlight the importance of color in our everyday lives, and to inspire visitors to explore and discuss the creativity of the event. Last week, X-Rite Pantone contributed a guest blog for ArtPrize that walked through the process to select the color palettes  that would define each neighborhood and give the event a unified feel. Today we’ll link art and scie...

X-Rite Pantone is excited to announce that we are a leadership sponsor of this year’s ArtPrize®. ArtPrize is an international art competition that fills three square miles of downtown Grand Rapids with inspiring creations each fall. It’s a show like no other – art is displayed both indoors and out, anyone can enter, and it’s free and open to the public. The science of color Our partnership with ArtPrize is a natural fit for X-Rite Pantone. The event, which takes place September 23 – Octo...

FLEXO Magazine just published a study conducted by Clemson University, Sun Chemical, and X-Rite that verifies that PantoneLIVE Dependent Standard Targets can be achieved with 98% accuracy. This is big news for the many brand owners, designers, prepress professionals, printers and converters around the world who rely on PantoneLIVE to communicate and accurately produce their color. The focus of PantoneLIVE is to protect brand colors and ensure production consistency across everything from flexibl...

Whether you’re printing on press or replicating a brand’s colors on the web, PANTONE’s Color Systems are the gold standard for communicating color specification and quality control. They provide a common language for color so specifiers and manufacturers can be sure they understand the customer’s expectations and reproduce those colors, even if they’re a world away. The PANTONE PLUS SERIES COLOR BRIDGE Set provides process color simulations of all solid PANTONE Colors as a side-by-side compariso...

Warm weather is just around the corner and spring is in the air!   Fluffy yellow chicks…   Delicate pink tulips…   Soft green sprouts poking through the ground…   And, of course, spring M&M'S®! Advertisers target our springtime emotions through pastel colors. Pastels have a calming effect, and everywhere you look companies are using them to feed our desire to feel a bit of spring. Today we’ll take a look at the psychology of color, how marke...