Qualquer pessoa responsável pela impressão de produtos ou embalagens sabe que algumas cores, como laranja, são muito difíceis de reproduzir usando apenas tintas CMY. Uma quarta cor, o preto (K, que significa “key color” - cor-chave) é frequentemente adicionada a aplicações de impressão em cores subtrativas. Como C+M+Y na verdade cria uma cor acastanhada turva devido às impurezas da tinta em C, M e Y, adicionar uma tinta p...

Posted February 10, 2023 by Scott Harig

The Pantone Color Institute just announced PANTONE® 18-3838 Ultra Violet as the Pantone Color of the Year 2018! This news is always exciting because it sets the stage for upcoming trends for everything from housewares to fashion to packaging design. In fact, we have already seen shades of Color of the Year used in packaging and graphic design by forward-looking brands in the CPG, luxury, and beauty worlds as well as by personalities and artists seeking to stand out. Part of butt...

Posted December 11, 2017 by Mark Gundlach

Extended gamut printing is becoming more and more popular in the printing industry. With Pantone’s new EXTENDED GAMUT Guide, printers and designers have a visual guide to help predict how close of a match is possible when they use 7-color process in place of spot inks.   Ron Voigt, President of X-Rite Pantone, was recently interviewed on the topic by Cary Sherburne, senior editor at WhatTheyThink.  According to Voigt, the EXTENDED GAMUT Guide helps printers visualize how well Pantone...

Posted February 15, 2016 by X-Rite Color

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