Visit us at Touchpoint Packaging in Hall 3, Booth B31
Make educated color decisions during design with your free Brand Color Analysis.
Does your brand color match between different pack-types like stand-up pouches, folding cartons, labels, overwraps, and shelf trays? If not, it’s possible your colors aren’t achievable on the packaging materials you selected.
Let X-Rite Pantone create a custom Color Assessment Profile to show how your brand color will look on finished packaging to eliminate time wasted trying to hit unachievable colors.
Tell a color story like Soap & Glory with our Color Specification Service.
No7 Beauty Company used a physical reference to communicate color expectations to print suppliers. Over time the brand began to recognize a lack of color consistency, causing consumers to question the authenticity of their products. Now No7 can set clear color expectations for 30+ print, ink and substrate combinations.
“Moving from physical color references and visual evaluation to a digital color program has dramatically improved Soap & Glory’s printed packaging color consistency.” Craig Davids, Walgreen Boots Alliance
Achieve consistent packaging color around the globe like Perfetti Van Melle with a Digital Print Quality Program.
For years, Perfetti Van Melle evaluated packaging color visually, adding weeks to approvals and making incorrect color expensive to correct. X-Rite's Digital Print Quality Program helped them implement a brand color strategy and color quality culture.
“X-Rite Pantone solutions have helped us become more pragmatic about color quality and management, dramatically reduce color deviation, and objectively rank each printing supplier.” Angelo Mazzacani, Selection, Perfetti Van Melle
Don’t Miss our Touchpoint Packaging Presentations
Make the Right Color Decisions During Design
Thursday, May 30 at 4:30 CET
Pieter Mulder, Brand Global Strategic Account Manager
Raf Mulla, Pre-Sales Solutions Consultant
Knowing how a brand color will reproduce in different production scenarios saves time, reduces mistakes, and instills brand integrity. Join this demo to learn how designers can visually compare and assess how brand colors will reproduce on different packaging types during design.
Tell a Color Story Like Soap & Glory
Saturday, June 1 at 1:15 CET
Pieter Mulder, Brand Global Strategic Account Manager
Raf Mulla, Pre-Sales Solutions Consultant
Learn how digital color tools helped Soap & Glory decrease their “bespoke pink” brand color from multiple shades to one specified digital target color and reproduce it across 30+ print, ink, and substrate combinations.
The Hidden Cost of Brand Color
Thursday, June 6 at 1:15 CET
Linda Hadar, Brand Global Strategic Account Manager
Brian Ashe, Pre-Sales Solutions Consultant
Color can impact your bottom line in different places. Discover how our digital technologies help brands like Alcon, Coke, Perfetti Van Melle, Asda, L&E, and others set clear color expectations to eliminate onsite press reviews and reduce waste and rework.
Brands That Trust X-Rite Pantone
