Farben-Blog

Der ökologische Fußabdruck von Textilien und Mode ist außer Kontrolle geraten. Gemäß Angaben des  National Resources Defense Council (NRDC), “tragen Textilfabriken weltweit zu einem Fünftel der Wasserverschmutzung bei und arbeiten mit etwa 20.000 Chemikalien, von denen viele krebserregend sind“. Stoff, der in einer Fabrik gefärbt wird. Bild mit freundlicher Genehmigung von NRDC.org.   Ein Problem, das jeden betrifft Wussten Sie s...

Gerade mal 2 bis 7 Sekunden nehmen sich Kunden oft nur Zeit, um ihre Kaufentscheidung für ein Produkt zu treffen. Das ist der viel diskutierte und in zahlreichen Studien untersuchte „Erste Moment der Wahrheit“. Farbmanagement-Lösungen für Druck- und Verpackungsanwendungen von X-Rite zeichnen sich durch hervorragende Qualitätskontrolle, zuverlässige Farbrezeptierung und hohe Automatisierung aus.     In diesem „Ersten Moment der Wahrheit&ldqu...

It’s important to ensure design intent is realized each time and everywhere a product appears. But with so many variables to impact print quality, how can brands utilize suppliers around the world and still achieve consistent color? Our X-Rite Pantone Packaging Color Experts have designed a series of consulting services and workshops to help you get the most from your print, packaging, plastic or textile value chain.   Offered both online and onsite, these interactive sessions i...

Last week Pantone announced the Pantone Color of the Year 2020 - Very Peri (PANTONE 17-3938). The Pantone Color of the Year announcement isn’t just important for designers. Since this color will set the stage for upcoming trends, brand owners should also take notice to capitalize on this trending color. Bring Very Peri to Market, Fast. Is Virtual Design the Answer? The fashion and apparel industry began embracing virtual design years ago. Luxury brands like Louis Vuitton, Burberry, ...

ICC-Farbmanagement bedeutet die Einrichtung eines Workflows, der – angefangen von der Erfassung über das Proofing bis zur endgültigen Ausgabe – für vorhersehbare, konstante, zuverlässige und wiederholbare Ergebnisse sorgt. Für einen Farbmanagement-Workflow müssen Sie Ihre Geräte kalibrieren und für jede Komponente – Kamera, Monitor, Projektor, Scanner und Drucker – ein ICC-Profil erstellen.   Gründe für die Kalibrierung und Profilerstellung Zur Erzielung optimaler Ergebnisse müssen Sie j...

Recently we had the opportunity to sit down with Laura Guido-Clark, a consumer products designer of color, material, and texture. She has been dubbed an “Experience Consultant,” which reflects her interest and study of human reactions to the look and feel of new products.   Photo by Laura Flippen. We asked Guido-Clark to speak with us because we also appreciate the importance of color in our lives.   Q. What inspired you to pursue a career in color? A. When I wa...

Appearance is more than just color. It’s an all-inclusive look at everything inherent to an object, including texture, gloss, transparency, translucency, and special effects like sparkle and shimmer. When viewed from different angles or under different lighting conditions, appearance effects can change our perception of color. That's why it’s important to control both color and appearance throughout design and development.  Durable goods brands use appearance effects to captur...

Virtual reality has re-imagined the art of apparel and footwear design. 3D design programs like MODO, KeyShot, CLO, Browzwear, Optitex, and Lectra augment the creativity of color and material designers to virtually construct patterns and render realistic 3D garments.  This is exciting technology for brands that want to reduce waste for a greener footprint and accelerate design to keep up with fast fashion. However, designers are notoriously tactile. They need to touch, feel, and gain a...

Obwohl Kunststoffhersteller Farbprobleme bei der Produktion jahrelang im Griff hatten, ändern sich die Zeiten mal wieder. Immer mehr Hersteller versehen ihre Produkte – angefangen von Unterhaltungselektronik bis zu Fahrzeugteilen und flexiblen Verpackungen – mit Effektlackierungen. Metallic-, Perlglanz- und andere komplexe Speziallackierungen mögen zwar schön aussehen und Markenartiklern dabei helfen, dass sich ihre Produkte im Verkaufsregal von Konkurrenzangeboten abheben, führen allerdings zu...

As we move through spring and into summer, we’re revisiting Pantone Color Institute’s Spring/Summer 2019 Fashion Color Trend Report. This season’s report features the top 12 stand out colors as well as current takes on four classic neutrals.    Images extracted with permission from PANTONEVIEW Colour Planner Spring/Summer 2019.    According to Leatrice Eiseman, Executive Director of the Pantone Color Institute, “This new mindset underscores a...

A senior design leader at a large beverage company recently shared his thoughts on the definition of Design Thinking on LinkedIn, asking other members of the community to contribute their own thoughts alongside his. Hundreds of comments ensued. The post appears to be part of a multi-week campaign to position Design Thinking as a way to approach business problems and garner attention from business executives. And we know that this attention has been hard to capture. A survey of over 600 designers...

Kürzlich haben wir einen Blog-Artikel dazu geschrieben, inwiefern sich das Erscheinungsbild auf die Farbe auswirkt. In diesem Artikel beleuchten wir einige Merkmale, die sich auf die Wirkungseigenschaften eines Objekts auswirken, wie Textur, Glanz, Transparenz und Spezialeffekte, und erklären, warum es so wichtig ist, das Erscheinungsbild frühzeitig im Design-Workflow zu beschreiben. Während 3D-Programme jahrelang versucht haben, optische Aspekte zu berücksichtigen, hat...

You think you’re doing everything right, but your color isn’t consistent. Why? Through the years, designers have used many tools to help them specify color. Color swatches, style guides and product prototypes have been effective, but with the advent of the digital world, these physical tools are no longer enough. To be efficient, designers need to be SPECIFIC. X-Rite Pantone President Ron Voigt recently published an article in MediaPost that explains why. To be effective, designers n...

Appearance is more than simply color. It’s a comprehensive look at everything inherent to each unique material we come in contact with, including texture, gloss, transparency, and special effects. Each of these characteristics plays a part and has an effect on overall appearance and understanding in relation to a single material. Objects may have several elements that affect appearance, such as the material’s surface texture, construction, overall geometry and micro-surface. The environ...

I spent a few years working in Paris, where the Seine River has played a pivotal role in the shaping of the city’s personality. As I stayed longer and got to know the city and its people better, one of the things that became clear to me was that the Seine River physically separated two distinct cultures of the city. Image courtesy of www.aparisguide.com The left bank, including the Latin Quarter, Montparnasse, and Sorbonne, is all about creativity, design and ideation. The right bank is more sop...

With today’s complex cross-media campaigns, accurate profiling is even more important for managing customer expectations across the color supply chain. Our i1Pro 2 solutions help photographers, videographers, prepress and digital printers create profiles for the best color on monitors, scanners, projectors, printers, and online web-to-print submission tools. But with so many to choose from, how do you know which is the right tool for your color workflow? Whether you’re looking to add a new comp...

FLEXO Magazine just published a study conducted by Clemson University, Sun Chemical, and X-Rite that verifies that PantoneLIVE Dependent Standard Targets can be achieved with 98% accuracy. This is big news for the many brand owners, designers, prepress professionals, printers and converters around the world who rely on PantoneLIVE to communicate and accurately produce their color. The focus of PantoneLIVE is to protect brand colors and ensure production consistency across everything from flexibl...