Was passiert, wenn Sie mehr als 2.000 Markenfarben in einer komplexen globalen Verpackungslieferkette verwalten und kontrollieren müssen? Das wird ganz schön kompliziert! Obwohl es einfacher erscheinen mag, eine neue Farbe zu kreieren als Datenbanken oder Ordner bzw. Mappen mit Farb-Drawdowns nach der am besten passenden Farbe zu durchsuchen, wird es später problematisch. Denn dann ist die Bibliothek so groß, dass Sie sie nicht mehr verwalten können. Einer unserer Kund...
March 15, 2023 by Cindy Cooperman
The Pantone Color of the Year announcement is always exciting. Not only does it set the stage for upcoming trends, it also provides brand owners and designers critical guidance for marketing and product development. However, those who are charged with manufacturing products and packaging with trending colors (like 2021's Ultimate Gray and Illuminating) know it doesn’t “just happen.” It takes time and effort to incorporate new colors. Whether you work in paints, plasti...
December 14, 2020 by X-Rite Color
Warm weather is just around the corner and spring is in the air! Fluffy yellow chicks… Delicate pink tulips… Soft green sprouts poking through the ground… And, of course, spring M&M'S®! Advertisers target our springtime emotions through pastel colors. Pastels have a calming effect, and everywhere you look companies are using them to feed our desire to feel a bit of spring. Today we’ll take a look at the psychology of color, how marke...
March 19, 2018 by Shoshana Burgett
It’s been said that everything you need to know you learned in kindergarten. Does this phrase ring true for print and packaging designers? In the spirit of spring, we attempted to use a simple childhood activity—dyeing eggs—to solve some of the most perplexing color issues facing the packaging designer/printer relationship. Here are three lessons to learn about color in print and packaging from our annual egg dyeing ...
April 06, 2017 by Shoshana Burgett
Tim Mouw is our Manager of Applications Engineering & Technical Support for the Americas. Tim is so knowledgeable about the impact of color in many industries, and his stories always intrigue us. Tim has authored many X-Rite Pantone blogs, including: What is metamerism, and why should you care? Effective ways to measure reflective surfaces What’s sabotaging your sustainability efforts? 5 color evaluation pitfalls to avoid Why is controlling color so hard? We recently sat down with him to...
July 12, 2016 by X-Rite Color
drupa 2016 was such a success! It’s not often we get to spend so much time talking one-on-one with our customers from around the world, and we enjoyed every minute! We met so many wonderful people and learned so many things. Although it’s hard to pick, here are a few of our favorite experiences from drupa 2016. 1 – THE SYNERGY! This time at drupa, we decided to join forces with Esko, Enfocus and Pantone to showcase our end-to–end color management solutions. Although the drupa orga...
June 17, 2016 by X-Rite Color
Sharing a strong passion for how color can transform a face, mood or even an attitude, Pantone® has once again partnered with Sephora, the leading beauty specialty retailer, to create another extraordinary PANTONE Color of the Year cosmetic collection. Launched on December 26th, the SEPHORA + PANTONE UNIVERSE collection includes a 24-color eyes palette, a matte lipstick in each color, and a 5-piece lip gloss set. The first SEPHORA + PANTONE UNIVERSE collection was released in 2011 with Tangerine...
March 28, 2016 by X-Rite Color
As we’ve talked about in previous posts, proper lighting conditions are crucial for evaluating color. The best way to know you’re seeing color accurately is to evaluate your samples in a quality light booth. But what if you don’t have a light booth available? Pantone has solved this problem with its LIGHTING INDICATOR Stickers. They’re economical, easy to use, and the second best way to find out if your viewing conditions are right for color evaluation. Here’...
July 06, 2015 by Shoshana Burgett
Whether you’re printing on press or replicating a brand’s colors on the web, PANTONE’s Color Systems are the gold standard for communicating color specification and quality control. They provide a common language for color so specifiers and manufacturers can be sure they understand the customer’s expectations and reproduce those colors, even if they’re a world away. The PANTONE PLUS SERIES COLOR BRIDGE Set provides process color simulations of all solid PANTONE Colors as a side-by-side compariso...
June 22, 2015 by Shoshana Burgett
Warm weather is just around the corner and spring is in the air! Fluffy yellow chicks… Delicate pink tulips… Soft green sprouts poking through the ground… And, of course, spring M&M'S®! Advertisers target our springtime emotions through pastel colors. Pastels have a calming effect, and everywhere you look companies are using them to feed our desire to feel a bit of spring. Today we’ll take a look at the psychology of color, how marke...
April 01, 2015 by Shoshana Burgett
