Blog sul colore

Il 2020 ha obbligato i produttori a ripensare il proprio modus operandi. In tutto il mondo, il COVID ha interrotto drasticamente i viaggi necessari per le approvazioni dei prototipi e ha ritardato la consegna dei campioni fisici. Molti brand owner hanno quindi iniziato a cercare il modo di utilizzare campioni di colori digitali per garantire la produzione ma incontravano difficoltà per l’incapacità di riprodurre l’aspetto che avrebbe avuto il campione di colore sul prot...

Virtual reality has re-imagined the art of apparel and footwear design. 3D design programs like MODO, KeyShot, CLO, Browzwear, Optitex, and Lectra augment the creativity of color and material designers to virtually construct patterns and render realistic 3D garments.  This is exciting technology for brands that want to reduce waste for a greener footprint and accelerate design to keep up with fast fashion. However, designers are notoriously tactile. They need to touch, feel, and gain a...

I professionisti della plastica gestiscono da molti anni i problemi del colore nel workflow di produzione, ma le dinamiche stanno cambiando ancora una volta. Sono sempre più numerosi i brand che integrano finiture ad effetti speciali nei prodotti, dai dispositivi elettronici ai componenti di automobili e agli imballaggi flessibili. Gli effetti metallizzati, perlacei e le altre finiture complesse hanno senz’altro un look affascinante e aiutano i brand a risaltare sullo scaffale, ma comportano an...

Di recente abbiamo discusso sul blog il modo in cui l’aspetto influisce sul colore. In questo articolo esaminiamo alcune delle caratteristiche che influiscono sull’aspetto di un oggetto, come texture, lucentezza, trasparenza ed effetti speciali, e spieghiamo quanto sia importante descrivere l’aspetto sin dalle prime fasi del workflow di design. E se i programmi 3D hanno cercato per anni di affrontare le caratteristiche di aspetto, qualcosa è però sempre mancato n...

Appearance is more than simply color. It’s a comprehensive look at everything inherent to each unique material we come in contact with, including texture, gloss, transparency, and special effects. Each of these characteristics plays a part and has an effect on overall appearance and understanding in relation to a single material. Objects may have several elements that affect appearance, such as the material’s surface texture, construction, overall geometry and micro-surface. The environ...

Have you seen the Academy Award-Winning La La Land, where the stars dance through the cosmos and experience alternate realities? Or the commercial, where a famous freestyle dancer slides down the street, up the walls, over the marquee and beyond, transported by his next-gen earphones? Maybe you’ve seen this Russian packaging that superimposes conflicting scales. Surrealism is bleeding into our reality, and I kind of think it’s a zeitgeist. Simply defined, surrealism strives to reconcile our dre...

If you didn’t catch my Industry 4.0: What Commercial Printers Need to Know article, you’ll want to check it out now. Today’s blog is a continuation, touching on the most interesting print color management tie-ins: PQX, iccMAX, mobile control and new materials. Here’s what on the horizon for color-managed workflows. Image courtesy of Esko.com. Print Quality eXchange PQX was a global effort developed by Idealliance, and is now moving to ISO to be issued as a standard. It ...

As we close out 2016, it’s time to look ahead to 2017 and the upcoming manufacturing trends that will influence how we do business in the New Year. With rapidly changing technology, it’s difficult to know exactly what’s coming next, but we can definitely make some predictions. Over the past year, I have interviewed many customers across a variety of manufacturing industries to learn more about their industry concerns, the design and manufacturing challenges they face, and the t...

Over the past few weeks, X-Rite Pantone has profiled some of this year’s ArtPrize Seven artists who use color as a way to express their creativity and encourage viewers to think about art differently. If you are not from the Grand Rapids area, ArtPrize is an international art competition that spans 10 miles and includes over 1,500 artists. As a leadership sponsor, X-Rite is using this event to highlight the intersection of the art and science of color in our everyday lives. Our last artist profi...