전세계가 팬데믹 현상에서 점차 회복하려는 노력을 기울임에 따라, 리테일 상점들이 고객과 임직원의 안전과 건강을 지키기 위한 기능적인 변화를 만들고 있습니다. 그 시작으로, 악명높은 사회적 활동의 일환인 쇼핑은 이제 직원들과 고객들이 거리를 유지하고 마스크의 착용을 의무화하고 있습니다. 코스메틱 카운터에 앉아 있을 때, 고객들로 하여금 편안하게 느껴질 수 있어야 합니다. 기존 뷰티 컨설턴트의 역할은 그대로 이지만, 데모 메이크업 어플리케이션과 화장품 테스터의 역할은 사라지고 있습니다. 이러한 현상으로, 리테일러는 위생적인 방법으로 고객이 본인 피부톤에 맞는 화장품 색상을 선택할 수 있도록 돕습니다. 인공지능(AI) 및 가상현실 (AR) 도구 등이 뷰티 컨설턴트로 하여금 가상으로 소비자들과 소통을 할 수 있게하여 사회적 거리에서 오는 어려움을 완화시킵니다. 코스메틱 매장에서의 Virtual Try-On (버...
Posted July 15, 2020 by Matthew Adby
For over a decade omni-channel has been a term used to describe digital and physical marketing. While many have strived to achieve an omni-channel strategy, unifying the digital and physical customer experiences have been an ongoing challenge for marketers. However, that may be changing. Advances in augmented reality (AR) can help to bring these two worlds together. Over the next few years, I believe we will see significant adoption of AR technology by brands and retailers as a way to engage con...
Posted December 19, 2017 by Shoshana Burgett
Color is our perception of reflected light across the visible spectrum. When light hits an object, it absorbs some rays and reflect others. The color of light that reflects back into our eyes is the color we perceive. The more light an object absorbs, the darker it appears. With black, very little light is reflected. Pure black in the presence of light wasn’t achieved until 2014 when Surrey NanoSystems announced the invention of Vantablack. This high-tech artificial substance absorbs 99....
Posted October 13, 2017 by Mike Huda
K 2016 begins today in Düsseldorf and runs through October 26th. As the #1 trade fair for the plastics and rubber industries, it’s a huge event featuring industry news, product demos, and networking. We’ll be in Hall 8b / Stand H65 showcasing our end-to-end X-Rite Pantone workflow solutions to help rubber manufacturers, compounders, masterbatchers, and converters get consistent color in a plastics workflow. Don’t miss your chance to speak with our color experts! (Here...
Posted October 18, 2016 by X-Rite Color
