X-Rite 컬러 블로그

스타벅스가 4가지 새로운 축제용 컵 디자인으로 다시 한번 연말연시 시즌을 시작했습니다. 올해 스타벅스의 크리에이티브 디렉터인 크리스티 카메론은 “전통적인 할러데이 컬러를 향상하고 빨간색을 더욱 밝게 보이도록 만드는” 마젠타색 액센트로 우리를 놀라게 했습니다. 할러데이 시즌의 쇼핑의 열기 속에서 패키징은 잠재 구매자의 시선을 사로잡는 데 중요한 역할을 합니다. 그러나 경쟁 우위를 유지하고 브랜드 품격을 유지하면서 끊임없이 변화하는 소비자 선호도에 맞춰 패키징 디자인을 조정하는 일은 어려운 작업이 될 수 있습니다.  이미지 제공: Starbucks Stories & News   오늘은 브랜드 업체가 품질과 매력을 저하시키지 않고 할러데이 패키징디자인을 신속히 제작할 수 있도록 도와주는 몇 가지 주요 전략을 공유하겠습니다.   패키징 디자인을 신속히 전환하기 위한 5가지 전략 민첩성과 유연성 유지. 변화하는 시장 요구를 충족하...

Metallized substrates like two-piece metal packaging are expensive to produce and make print color control a challenge. While many in the metal decorating sector are resistant to embracing color measurement, it is the fastest, most accurate and cost-effective way to produce consistent color across processing plants and achieve sustainability initiatives. Today we’ll discuss: The shortcomings of visual evaluation in a color control program, The components of a digital color solutio...

L&E International, Ltd is a global provider of sustainable, innovative packaging solutions. As a certified packaging supplier for adidas, Verizon, Amazon (APASS vendor in Asia), Target, and many other brands and retailers, L&E maintains and upholds strict brand color standards across multiple countries and locations of manufacture.  Last year, L&E selected X-Rite digital color workflow solutions to maintain their high color matching expectations. We are excited to be working wit...

With more consumer package goods (CPG) brands implementing packaging quality control programs to monitor color tolerances, converters and package printers need color measurement solutions that integrate directly with reporting systems. Our IntelliTrax2 Pro and eXact Auto-Scan Pro Scanning Solutions combine the power of our industry-leading automated scanning devices with the power of our end-to-end software solutions to meet the needs of brands, packaging converters, and commercial printers alik...

If so, we’d like you to know there’s an easier way. An upgrade from the original IntelliTrax, IntelliTrax2 is an automated, non-contact scanning system that makes it easy for busy pressrooms to measure color bars and press sheets without the risk of human error. Adding press-side quality control into your color workflow can shorten your makeready, reduce waste, and help you get to optimum color quality fast. IntelliTrax2 is an ideal color management solution for high-end, high-speed commercial ...