X-Rite 컬러 블로그

브랜드사의 예산에 컬러 항목이 포함되어 있지 않을 수 있지만, 컬러는 다양한 방식으로 순이익에 영향을 줄 수 있습니다. 실제 컬러 비용을 이해하면 출시를 앞당기고, 낭비를 줄이고, 수천 달러를 절약할 수 있습니다. 쇼핑객이 진열대에서 품목을 선택하는 데 2~7초밖에 걸리지 않는다는 점을 고려할 때 색상은 구매 결정 시 큰 역할을 합니다. 눈에 띄려면 브랜드사는 새로운 종류와 계절별 특매품을 출시하기 위해 흥미로운 디자인을 도입해야 하며, 새로운 포장이 브랜드 인지도와 지속 가능성 목표에 미치는 영향을 고려해야 합니다. 포장을 재창조하기 위한 이 모든 노력의 과정에서 새로운 디자인의 컬러 비용이 종종 간과됩니다. 컬러 비용의 이해 음료 회사가 새로운 4팩 소다용 골판지 포장을 도입하는 시나리오를 생각해 보겠습니다. 디자인 팀은 원활한 컨셉 구현을 예상하면서 색상을 선택합니다. 그러나 흰색 라벨에서는 눈부신 색이 갈색 크라프트지에서는 탁하고 칙칙해 보입니다. 그 이유는 소재와 인쇄 공...

Originally published May 3, 2024 from https://canmaker.com/light-touch/ Industry stakeholders came together to explore ink and proofing standards for two-piece beverage cans. Nisa Ali reports from Manchester Leading companies across canmaking industry supply chains are considering general guidance for PantoneLIVE colours in the production of two-piece beverage cans. Following a series of seminars discussing the role of PantoneLIVE colour libraries in the design, proofing and printing process ...

브랜드사는 제품을 대표할 새로운 색을 선택할 때 많은 시간과 자원을 투자합니다. 인쇄 후에 색상이 기대치와 일치하지 않으면 해당 로트가 낭비되고 모두가 색상이 어디에서 잘못되었는지 궁금해하게 됩니다. 일반적 시나리오는 다음과 같습니다. 브랜드사는 제품 포장에 사용할 시즌 컬러를 선정하여 디자이너에게 전달합니다. 디자이너는 색을 디자인에 통합하고 이를 프리미디어 팀에 전달하여 인쇄 가능한 파일로 변환합니다. 생산을 위해 파일을 위해 세 곳의 인쇄업체로 전송합니다. 인쇄하는 동안 각 인쇄업체는 최선을 다해 디자인 표준과 일치시킵니다. 그런데 패키지를 진열대에 함께 모아놓으면 색이 일치하지 않습니다. 무슨 일이 벌어졌을까요? 색이 어디에서 잘못되었을까요? 반드시 디자이너, 프리미디어 회사 또는 인쇄 공급업체의 오류 때문이라고 할 수는 없으며, 일반적으로 컬러 커뮤니케이션 방식과 사람이 색을 인식하는 방식의 주관적 특성 때문에 발생하는 것입니다. 컬러 매칭 작업이 왜 그렇게 어려운...

Originally published May 3, 2024 from https://canmaker.com/light-touch/ Industry stakeholders came together to explore ink and proofing standards for two-piece beverage cans. Nisa Ali reports from Manchester Leading companies across canmaking industry supply chains are considering general guidance for PantoneLIVE colours in the production of two-piece beverage cans. Following a series of seminars discussing the role of PantoneLIVE colour libraries in the design, proofing and printing process ...

If ensuring color consistency is part of your job description, you’ll want to learn more about PantoneLIVE. Our customers report that it helps them get products to market an average of four times faster! PantoneLIVE is an end-to-end, digital color communication ecosystem that helps everyone involved in a packaging workflow visualize and communicate color. It shows which colors are achievable, and which are not, across everything from flexible packaging to corrugated board. And, since the digital...

When all of final production packaging comes together on the store shelf, it’s a brand’s moment of truth. Do the stand-up pouches, overwraps, and corrugated POP displays match? How close is the color to its standard? We know you spend so much time and money designing, proofing, sampling, printing, and shipping… so where does the color go wrong? Is it an issue with accuracy, consistency, or both? Package designs come together on the shelf. Here you see pouches, labels, cartons, and corrugated wit...

What happens when you have more than 2,000 brand colors to manage across a complex global packaging supply chain? Things get complicated! Although it may seem easier to create a new color than to dig through databases or binders of color drawdowns to find the closest match, the problem comes later when you’re faced with a huge, unmanageable library. One of our clients, a well-known fast-moving consumer packaged goods (FMCG) company, understands how easily things can get out of control. They wer...

L&E International, Ltd is a global provider of sustainable, innovative packaging solutions. As a certified packaging supplier for adidas, Verizon, Amazon (APASS vendor in Asia), Target, and many other brands and retailers, L&E maintains and upholds strict brand color standards across multiple countries and locations of manufacture.  Last year, L&E selected X-Rite digital color workflow solutions to maintain their high color matching expectations. We are excited to be working wit...

As the range of substrates, inks, and printing technologies has expanded, so has the challenge of maintaining color quality for brands and printers. A workflow based on digital standards is the easiest way to achieve accuracy and consistency across shifts and sites, regardless of production requirements. Adding a quality control solution like ColorCert® to your workflow can boost your bottom line even more. What is ColorCert? ColorCert is a modular, job-based solution that streamlines color ...

  Extended Gamut Printing Increased product variation and lean manufacturing demands are forcing converters to work quicker and more cost-efficiently. Implementing extended gamut printing, also called fixed color palette printing, is a great way for brand owners and designers to specify achievable color, and for converters to reduce press setup time, produce smaller lot sizes, and increase press efficiency. In this video, X-Rite Pantone Color Expert Mark Gundlach explains extended color g...

The Pantone Color of the Year announcement is always exciting. Not only does it set the stage for upcoming trends, it also provides brand owners and designers critical guidance for marketing and product development. However, those who are charged with manufacturing products and packaging with trending colors (like 2021's Ultimate Gray and Illuminating) know it doesn’t “just happen.” It takes time and effort to incorporate new colors. Whether you work in paints, plasti...

In a highly competitive marketplace, brands and packaging designers are looking for ways to differentiate their products on the shelf. This increasingly goes beyond color to include embellishment options such as foils, special varnishes, soft touch finishes, and more. Designers are also using more intense solid colors, fluorescents and iridescents, and not just with conventional print. Digital solutions allow more variation in packaging and the ability to address shorter runs and faster cycle ti...

No matter the industry, our customers are all working toward the same goal: Achieve accurate color and keep production moving. Even in the best conditions, color data can be a challenge to capture and share. COVID-19-related travel bans and social distancing guidelines are making it harder than ever.    Today we’ll share three easy ways to remotely share color data so you can achieve your color goals without shipping physical samples or making onsite visits. The Benefits of Digit...

지난 몇 년 동안 우리는 순환경제와 옴니채널 마케팅에 대해 많이 들어왔습니다. 이들 각각은 나름 하나의 트렌드이며, 빠르게 인쇄 산업에 수렴하고 있습니다. 2020년에 성공적인 상업 인쇄 비즈니스를 영위하기 위해서는 광범위한 인쇄 기능의 제공뿐만 아니라, 지속가능성에 대한 확신을 심어주고, 폐기물 감소에 대한 노력을 보여 주어야 할 것입니다.   순환경제와 옴니채널의 중요성 순환 경제의 목표는 낭비를 없애고 자원의 지속적인 사용을 극대화하는 것입니다. 폐기물과 오염을 최소화하기 위해 자원을 재사용, 공유, 수리, 재제조, 재활용하는 것에 중점을 두는 순환고리라는 개념입니다. 인쇄업계는 잉크, 재료, 생산 효율성, 폐기물 및 재활용을 고려하는 지속 가능한 녹색 인쇄 공정을 만드는 것이 당면 과제입니다.   옴니채널 마케팅1)이란 고객을 둘러싼 모든 접점에 걸쳐, 회사 메시지를 하나로 통합하고 고객 경험을 증대 키시는 것을 목표로 하는 마케팅 컨셉입니다. 이는 고객...

The Pantone Color Institute just announced PANTONE® 18-3838 Ultra Violet as the Pantone Color of the Year 2018! This news is always exciting because it sets the stage for upcoming trends for everything from housewares to fashion to packaging design. In fact, we have already seen shades of Color of the Year used in packaging and graphic design by forward-looking brands in the CPG, luxury, and beauty worlds as well as by personalities and artists seeking to stand out. Part of butt...

You think you’re doing everything right, but your color isn’t consistent. Why? Through the years, designers have used many tools to help them specify color. Color swatches, style guides and product prototypes have been effective, but with the advent of the digital world, these physical tools are no longer enough. To be efficient, designers need to be SPECIFIC. X-Rite Pantone President Ron Voigt recently published an article in MediaPost that explains why. To be effective, designers n...

I spent a few years working in Paris, where the Seine River has played a pivotal role in the shaping of the city’s personality. As I stayed longer and got to know the city and its people better, one of the things that became clear to me was that the Seine River physically separated two distinct cultures of the city. Image courtesy of www.aparisguide.com The left bank, including the Latin Quarter, Montparnasse, and Sorbonne, is all about creativity, design and ideation. The right bank is more sop...

If you’re a commercial printer who wants to improve color quality and consistency and stay current on industry trends, you need to be aware of Industry 4.0. Industry 4.0 can mean different things to different people, but it generally refers to the fourth industrial revolution, which incorporates trends in automation, data exchange, smart systems, and the Internet of Things. Image courtesy of Christoph Roser at AllAboutLean.com. Today I’ll explain what Industry 4.0 means for co...

X-Rite Pantone® brings together the art and science of color to empower brands and packaging converters to deliver on design and color intent for their packaging. Last week we were in Atlanta at HOW Design LIVE 2016, introducing a few new tools that can help designers achieve color fidelity. HOW is a more than just a conference for designers and brands – it’s an inspiration-packed, global creative gathering of the industry’s best. This made it the best place for us to showcase Panton...

The Color Management Group is a blend of certified consultants and resellers who provide products and services to many industries around the world, including graphic arts, photography, textile, and printing and packaging. CMG members have years of experience and a long list of industry certifications. They also have a reputation for providing fast and effective solutions to help businesses of any size implement color management, process control, and standardization. The Color Management Group wa...