According to autolist.com, over 80% of cars produced today are white, black, or some shade of gray. It’s not necessarily because bright and bold colors are more difficult to produce and match than their grayscale counterparts, they just take longer to get through the inspiration and car design process. Believe it or not, producing a new auto color can take up to five years before it makes it to the showroom floor. It’s a long, tedious process for designers, paint...
Posted June 27, 2022 by X-Rite Color
The Pantone Color of the Year announcement is always exciting. Not only does it set the stage for upcoming trends, it also provides brand owners and designers critical guidance for marketing and product development. However, those who are charged with manufacturing products and packaging with trending colors (like 2021's Ultimate Gray and Illuminating) know it doesn’t “just happen.” It takes time and effort to incorporate new colors. Whether you work in paints, plasti...
Posted December 14, 2020 by X-Rite Color
It’s been said that everything you need to know you learned in kindergarten. Does this phrase ring true for print and packaging designers? In the spirit of spring, we attempted to use a simple childhood activity—dyeing eggs—to solve some of the most perplexing color issues facing the packaging designer/printer relationship. Here are three lessons to learn about color in print and packaging from our annual egg dyeing ...
Posted April 06, 2017 by Shoshana Burgett
