X-Rite to Showcase Imaging Spectrophotometers at American Coatings Show 2018

GRAND RAPIDS, Mich., March 26, 2018 – At the American Coatings Show, April 10-12 in Indianapolis, Indiana, X-Rite Incorporated, a global leader in color science and technology, and Pantone LLC, will showcase their latest production innovations that combine color imaging with spectrophotometry for the characterization of today’s most complex pigments and coatings. In booth 2649, X-Rite will discuss how imaging capabilities included in the new MA-T family of multi-angle spectrophotometers help customers define and control effect finishes such as colored sparkles. The American Coatings Show will also be the first time X-Rite demonstrates the recently announced MetaVue VS3200, a non-contact imaging instrument that brings greater versatility for the measurement of liquids, powders, gels, or other small and odd shaped samples.

“Increased color choices and finishes enhance the appeal of products, but they also create new challenges for formulation and quality control professionals who must ensure product consistency and harmony across adjacent parts,” said Richard Roth, Vice President Product Management, X-Rite. “We are excited to bring to the American Coatings Show our latest technology innovations for managing and controlling color and appearance characteristics of complex coatings, while speeding up production and reducing rework.”

At the American Coating Show, the X-Rite booth will feature innovation zones that highlight the latest solutions to help designers, lab managers, production managers and quality control professionals achieve color accuracy. These include:

• Design & Color Specification – Ensuring that the colors selected in design can be achieved consistently in final production begins with specification. X-Rite will demonstrate how physical and digital reference guides can be used in design and across the manufacturing workflow to verify color intent and improve formulation and manufacturing efficiency. Featured solutions include Pantone® Color Guides, X-Rite CAPSURE, ColorMunki and the SpectraLight QC light booth.

• Development & Formulation – To help companies create, formulate and match colors and effect finishes, X-Rite will showcase the latest in benchtop spectrophotometers designed to develop master color standards and tolerances. Featured solutions include the Ci7800 benchtop spectrophotometer and the Ci64UV handheld sphere spectrophotometer.   

• Production – X-Rite innovation combining spectrophotometry with imaging enables manufacturers to set, communicate, and ensure conformance with global standards for effect finishes – encompassing color, sparkle and coarseness – throughout the production workflow. X-Rite will also showcase a range of offline and inline solutions for the color measurement of wet and dry paints, or other small shaped samples. Featured solutions include the MA-T Family, MetaVue VS3200, VeriColor, and ERX130.

• Quality Control - In the final step of the production workflow, having the right set of software and measurement instruments in place for quality assurance helps reduce customer rejects. Quality control professionals can assess color quality for complex finishes at all phases of production. Software and technology can be used to identify and correct color variances early on in the workflow to minimize rework. Data can be shared with customers and other suppliers to validate performance. Featured solutions include a range of handheld and benchtop spectrophotometers.

In addition to stopping by the X-Rite Booth, show attendees can see a live demonstration of the MetaVue VS3200 from Dave Visnovsky, X-Rite Product Manager, during the Product Presentations on April 11 at 9am.

For more information about end-to-end color management solutions from X-Rite, visit www.xrite.com.  

About X-Rite
Founded in 1958, X-Rite Incorporated is a global leader in the science and technology of color and appearance. With Pantone, X-Rite employs more than 800 people in 11 countries. The company’s corporate headquarters are located in Grand Rapids, Mich., with regional headquarters in Europe and Asia and service centers across Europe, the Middle East, Asia, and the Americas. X-Rite offers a full range of solutions used by manufacturers, retailers, printers, photographers and graphic design houses to achieve precise management and communication of color and appearance throughout their processes. X-Rite products and services are recognized standards in the printing, packaging, photography, graphic design, video, automotive, paints, plastics, textiles and medical industries. For further information, please visit www.xrite.com. For the latest news, information, connect with X-Rite on LinkedIn, Twitter, and Facebook.

About Pantone
Pantone provides the universal language of color that enables color-critical decisions through every stage of the workflow for brands and manufacturers. More than 10 million designers and producers around the world rely on Pantone products and services to help define, communicate and control color from inspiration to realization – leveraging advanced X-Rite technology to achieve color consistency across various materials and finishes for graphics, fashion and product design. Pantone Standards feature digital and physical color specification and workflow tools. The Pantone Color Institute™ provides brand identity consulting and custom color services, as well as trend forecasting inclusive of its annual Color of the Year announcement, Fashion Color Trend Reports, forecast publications and more. Pantone B2B Licensing incorporates the Pantone Color System into different products and services, enabling licensees to communicate and reproduce certified Pantone values and improve efficiencies for their users. Pantone Lifestyle brings color and design together across apparel, home, and accessories. Learn more at www.pantone.com and connect with Pantone on Instagram, Facebook, Pinterest, and LinkedIn.

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