drupa 2016 was such a success! It’s not often we get to spend so much time talking one-on-one with our customers from around the world, and we enjoyed every minute!
We met so many wonderful people and learned so many things. Although it’s hard to pick, here are a few of our favorite experiences from drupa 2016.
1 – THE SYNERGY!
This time at drupa, we decided to join forces with Esko, Enfocus and Pantone to showcase our end-to–end color management solutions. Although the drupa organization has not released the numbers for the show, we estimate that over 7000 visitors came to see our combined booth!
Our booth consisted of six inspiration zones to highlight the importance of measuring color and materials throughout the supply chain workflow.
Esko and X-Rite showcased how our solutions complete each other, like with the unbeatable Equinox for the creation of the ultimate QC experience.
Our good friends from ComexiCTec hosted Color Corner to teach our customers how to formulate inks and measure color for the print and packaging industry.
These customers are listening to Rutherford’s demo of their closed loop solution paired with our IntelliTrax2 automatic scanner. The ability to add ink presets along with the automation of the IntelliTrax2 scanner provides a complete closed loop solution. This demo was always packed!
2 – We loved watching the creative uses of color and imagery.
Color presented itself in a variety of ways throughout the show. From giveaways to business cards, pop-up stores to booths, color made a huge impact, which was great fun for color control freaks like us!
Here are a few of our favorite creative uses of color.
X-Rite President Ron Voigt and Global Marketing VP Liz Campbell show off their branded sunglasses, which they received by playing our booth’s X-Box game!
We’re proud to be Color Control Freaks. Are you?
Here are a few of our customers from Poland… proud owners of our colorful Pantone bags!
Nothing makes color comes to life better than this creative business card, provided by a Lego friend who stopped by our booth to say hello. This is certainly color, imagined! (And yes, his Lego hair truly matched his real hair!)
3 – Color innovations were everywhere.
We launched some of our most innovative solutions at drupa, and they were very well received!
IntelliTrax2: The newest version of our beloved spectral solution, now featuring:
- Full integration with eXact measurement to fully support the latest standards (M1 and M3)
- Increased scan speed
- Support for thicker materials
- Support for spot color measurement
- Smaller color bar size
- An optional foot pedal to start the vacuum pump
eXact Xp: Our star spectrophotometer, the eXact, is getting even better with the Xp version, specially conceived for those difficult flexible film materials. This enhanced version measures with reduced orientation sensitivity for the most accurate measurements.
ColorCert: There are so many additions to this wonderful software that our customers just cannot get enough of it!
- Now included – the Best Match feature to help with DeltaE and multiple variables
- A larger viewer
- Additional measurement methods for substrate opacity, whiteness index, ink strength, and improved job flexibility.
4 – It wasn’t all work… we had fun too!
It was a busy and crazy week! Although the weather and a few other surprises tried to dampen our fun, we didn’t let it.
Many people stopped by to “surf” our booth.
Not only did participants receive our fashion sunglasses, those who scored more than 60 points earned a green hat for being one of the best surfers at drupa!
Every sale earned a chance to ring the bell!
We loved the food, we loved the drinks, we loved reconnecting with our fellow journalists and students from all over the world! We are looking forward to drupa 2020!
