X-Rite Pantone’s New File Format for Communicating Appearance Revolutionizes Virtual Design

GRAND RAPIDS, Mich., October 20, 2016 – X-Rite Incorporated, a global leader in color science and technology, and its subsidiary Pantone LLC, today announced the release of Appearance Exchange Format (AxF), a new file format that allows the full communication of visual appearance in a single, editable file in order to improve the virtualization process. A vendor-neutral format, AxF provides a standard way to store and share all relevant appearance data – color, texture, gloss, refraction, translucency, special effects (sparkles) and reflection properties – across Product Lifecycle Management (PLM), Computer-Aided Design (CAD), and state-of-the art rendering applications. AxF enables an entirely new level of consistency and accuracy in the digital representation of physical materials across these tools, streamlining the design process and accelerating time to market.

“For a growing number of brands in industries ranging from automotive to fashion and home goods, apparel, and media and entertainment, product appearance is a crucial element of the buying decision,” said Dr. Francis Lamy, Executive Vice President and Chief Technology Officer, X-Rite Pantone. “Appearance must, therefore, be an integral part of the design-to-production process and not just an afterthought. AxF makes this possible.”

Integration of real world materials has always been the missing link in virtual product design. Traditionally, design teams have approximated the physical (optical) behavior of materials in digital tools through tedious and time-consuming, manual re-creation and editing. These ‘hand-made’ virtual representations are neither accurate nor able to be shared across the numerous design and rendering tools used at various stages of the workflow, creating significant challenges for designers.

AxF helps address these challenges by providing a vender-neutral file format to convey all appearance attributes digitally. AxF enables the creation of full-scale digital mock-ups featuring even sophisticated materials such as special-effects paints, leather, plastics, fabrics, wood, and brushed metals. AxF accelerates time to market by reducing design time and approval cycles. By solving interoperability issues across PLM, CAD, and rendering software applications, AxF ensures that design and marketing teams achieve a consistent look and feel from digital prototyping to showroom and point-of-sale environments.

X-Rite Pantone has a proven track record in developing global standards that ensure digital color information is accurately and efficiently communicated among technologies and across the entire supply chain. In 2015, the ISO TC130 committee adopted X-Rite Color Exchange Format version 3 (CxF3) as the standard for color data exchange and verification for the Graphic Arts industry.

In creating AxF, a format that identifies a material and describes all of its appearance properties, X-Rite gives designers a way to capture more than just color. This capability is critical for complex materials with characteristics such as gloss, translucency or special effects that influence perception of appearance.

Capturing Material Appearance Data

AxF is the foundational component of X-Rite’s recently announced Total Appearance Capture (TAC™) ecosystem, an appearance measurement solution that brings a new level of accuracy and efficiency to the capture, communication and digital presentation of physical materials in the virtual world.  

A number of PLM and CAD system providers are building integrations with X-Rite’s AxF to leverage the powerful digital material capture capabilities of TAC. Autodesk VRED™ Professional 2017, Luxion KeyShot^® and the NVIDIA Iray^® physically based rendering solution support AxF, offering users nearly the entire spectrum of sophistication of the TAC scanning technology.

AxF is able to compress raw data from terabytes to megabytes providing third party software applications with efficient access to a full set of material appearance characteristics without compromising performance. AxF is not restricted to a specific device or measurement geometry, spanning single spectrum to full BSSRDF. AxF is highly portable, with SDKs available for Windows and Linux operating systems, and is compatible with SVBRDF-based workflows.   

“We’re seeing broad industry support for AxF and working directly with hardware and software vendors and members of the research community on new integrations and enhancements,” adds Lamy.

For more information about X-Rite AxF file format visit www.xrite.com or download the AxF whitepaper at hhttp://www.xrite.com/learning/whitepapers/appearance-exchange-format-axf. 

About X-Rite

Founded in 1958, X-Rite Incorporated is a global leader in the science and technology of color and appearance.  With its wholly owned subsidiary Pantone, X-Rite employs more than 800 people in 11 countries. The company’s corporate headquarters are located in Grand Rapids, Mich., with regional headquarters in Europe and Asia and service centers across Europe, the Middle East, Asia, and the Americas.  X-Rite Pantone offers a full range of color management solutions used by manufacturers, retailers, printers, photographers and graphic design houses to achieve precise management and communication of color throughout their processes. X-Rite Pantone products and services are recognized standards in the printing, packaging, photography, graphic design, video, automotive, paints, plastics, textiles and medical industries. For further information, please visit www.xrite.com. For the latest news, information and conversations, connect with X-Rite on LinkedIn, Vimeo, Twitter, and Facebook.

About Pantone

Pantone LLC, a wholly owned subsidiary of X-Rite, Incorporated, has been the world’s color authority for nearly 50 years, providing design professionals with products and services for the colorful exploration and expression of creativity. Always a source for color inspiration, Pantone also offers paint and designer-inspired products and services for consumers. More information is available at www.pantone.com. For the latest news, trends, information and conversations, connect with Pantone on Twitter, Facebook and Pinterest.

Contact:         

Corporate:                                                                   Europe:

Alicia Libucha                                                               Monika Dürr     

X-Rite                                                                           duomedia

+1 857-205-0919                                                           +49 6104 944 895

alicialibucha@xrite.com                                                            monika.d@duomedia.com  

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©2016 X-Rite, Inc. All rights reserved. X-Rite, TAC, AxF and PANTORA are registered trademarks of X-Rite, Inc. PANTONE® and other Pantone trademarks are the property of Pantone LLC. All other trademarks are the property of their respective owners.