Soap & Glory’s bespoke pink draws customers to the brand’s impactful Indulgent Bathing, Skincare, Cosmetics, Gifts and Accessories products on shelves at Walgreens, Boots and other global retailers. Getting the pink just right and ensuring that it matches consistently between every printed packaging format on shelf is key for brand awareness and consumer engagement.
X-Rite Pantone helps No7 Beauty Company set clear packaging color expectations for Soap & Glory
For years, No7 Beauty Company used a physical reference to communicate color expectations and get quick alignment from print suppliers. But over time the brand began to recognize a lack of color consistency across printed packaging, point of sale, merchandising, and marketing materials.Learn how X-Rite Pantone worked with No7 Beauty Company to select a new pink brand color for Soap & Glory as part of a brand visual identity (BVI) re-design and ensure it is properly reproduced on multiple packaging types across the supply chain.
• Decrease Soap & Glory’s pink from multiple shades to one clearly specified digital target color.
• Reduce the color target variance from over 6 dE in some cases to a current average of <1.3 dE.
• Set clear color expectations across over 30 different print, ink, and substrate combinations.
• Deliver ongoing visibility into the color quality of the global print supply chain.
“Moving from physical color references and visual evaluation to a digital color program has dramatically improved Soap & Glory’s printed packaging color consistency. Instead of spending time and money relating to the subjective acceptance or rejection of printed colors from S&G printers from around the world, we can now monitor print quality across multiple sites through X-Rite Pantone’s connected software solutions. Giving printers ownership over print quality means they don’t ship if color isn’t right, preserving our brand identity on the shelf. It’s win-win for everyone.”
~ Craig Davids, Global Artwork and Print Manager – Walgreen Boots Alliance
