Color management is pivotal in brand integrity and product appeal. In this webinar hosted by Packaging Europe, together with Pantone and Esko we delve into the comprehensive journey of brand color, from color selection to shelf presentation, while also addressing overall artwork workflow management.
Bring Brand Color & Artwork to Life
Join us as we navigate the complexities of color reproduction, design consistency, and global collaboration to ensure color harmony across packaging substrates and streamline workflow processes. Gain actionable insights on how to integrate eco-friendly practices into your processes, reducing overall waste and environmental impact.
Learn how to:
- Choose the best brand color for multiple packaging types, even with recycled materials.
- Preview how color will reproduce across different substrates and address design issues.
- Communicate clear color expectations throughout a global supply chain for harmony on the shelf.
- Use a consistent digital color strategy to break the cycle of color discrepancies.
