Blog del color

Todo lo que se necesita es de 2 a 7 segundos. Así es, una pequeña instantánea en el tiempo es lo que una persona consumidora invierte en tomar muchas decisiones de compra sobre un producto. Este es el tan comentado e investigado "Primer Momento de la Verdad".      Las soluciones de gestión del color de X-Rite para impresión y embalaje ofrecen excelencia en control de calidad, formulación y automatización.   ...

Cuando alguien dice “manzana”, ¿piensa en los colores rojo, verde o amarillo? ¿Qué hace si un cliente le pide que produzca un color utilizando descripciones que no son lo suficientemente específicas? Vea cómo algo tan aparentemente sencillo como comunicar el color puede determinar el éxito o el fracaso de su programa de color. Una imagen puede describir mil palabras, pero las palabras por sí solas no pueden describir mil colores. Las ...

It’s important to ensure design intent is realized each time and everywhere a product appears. But with so many variables to impact print quality, how can brands utilize suppliers around the world and still achieve consistent color? Our X-Rite Pantone Packaging Color Experts have designed a series of consulting services and workshops to help you get the most from your print, packaging, plastic or textile value chain.   Offered both online and onsite, these interactive sessions i...

Usted dice que el color es importante, pero ¿sabe por qué lo es tanto? En efecto, el color es un elemento crítico en el proceso de fabricación. Por desgracia, muchas empresas fabricantes se están dando cuenta de que acertar con el color es mucho más difícil de lo que solía ser, y las marcas a las que apoyan les piden que cumplan tolerancias más estrictas. Le explicamos por qué. Los avances en la tecnología del color &m...

La gestión del color ha resultado en una explosión de oportunidades para tintas nuevas e interesantes en una variedad de sustratos como papel, tela, cerámica, materiales transparentes y mucho más. Para asegurarse de que puede mantener un color preciso cuando ejecuta los trabajos con estas nuevas aplicaciones, necesita crear un perfil específico para cada combinación de impresora, tinta y sustrato. X-Rite ofrece las herramientas correctas para que la crea...

La mejor manera de visualizar cómo reaccionará el color en condiciones de iluminación del mundo real es utilizar una cabina de luz de calidad. Las cabinas de luz tradicionales contienen iluminantes comunes como la luz del día, incandescentes y fluorescentes para replicar cómo se verá el color en la tienda minorista y después de la compra en la iluminación exterior y del hogar. Hoy en día, el mayor uso de lámparas LED en entorn...

En un mundo perfecto, usted debe ser capaz de poner tinta en la impresora y simplemente realizar un trabajo. Desafortunadamente, cada año, las operaciones de impresión flexográfica y de huecograbado desperdician tinta, sustrato y tiempo de impresión tratando de obtener el color correcto. Aunque los avances en tecnología han facilitado la precisión de los colores, las variables que afectan a los colores aún existen. En esta serie de tres partes, e...

As the industrial plastics market grows increasingly competitive and demands more sustainable practices, manufacturers need new ways to formulate and produce accurate color faster, with less waste. Digital color standards are one of the most effective tools to bridge this gap. They also enable color work and communication from remote locations.   With digital color standards, brands and designers can set clear expectations with supply chains. In turn, suppliers can achieve color goals wit...

If you work in the print and packaging industry, standards can help you set clear expectations for clients, solve problems in your workflow, and improve productivity. They can also bring an independent perspective to production. Printers aren’t the only ones who should keep up with standards. Brands who are concerned with quality, price, and speed to market can also benefit because it allows them to compare print providers and choose the best candidate. The ISO and other standards organiz...

Spectrophotometers are color measurement devices that measure color to ensure it remains consistent from the time it’s specified until final quality check. They can be used to measure everything from liquids and plastics to paper, metal, and fabrics for just about every industry.   Here Are Our Top Spectrophotometer Picks for 2019.   Best Spectrophotometer to Create Digital Standards Using a digital standard is the most accurate way to specify and communicate color, des...

When you think of Albert Munsell, do you think of dirt, food and electrical wires? The United States government does. Munsell Color Standards are used for more than just design and Fine Art. They’re also used to ensure safety and reliability, and to maintain compliance with federal regulations. Today we’ll look at some of the government agencies and trade associations that rely on Munsell’s exacting standard color codes. French Fries, Anyone? From tomatoes to pumpkins, Munse...

Have you ever sent out a job that passed your inspection, only to have the customer reject it for out-of-tolerance color? You recheck the data and the instrument says the color passed the agreed tolerance… why is the customer saying it doesn’t? We get a LOT of these conflicting measurement calls in technical support. The solution is simple – document a color control program that clearly defines how to assess color, then make sure everyone (including your customer) follow...

Spectrophotometers are color measurement devices used to specify and communicate color and monitor accuracy throughout production. There are spectrophotometers to measure just about anything, from liquids and plastics to paper, metal and fabrics. Brand owners, designers, lab techs and quality control professionals rely on them to ensure color remains consistent, from the time it’s specified until final quality check, in just about every industry. This Ci7800 benchtop spectrophotometer is measuri...

Earlier this week my colleague, Shoshana Burgett wrote about six manufacturing trends to watch for in 2017. It’s now time to look into my crystal ball and see what trends converters, commercial printers and graphic designers should be following in the next 12 – 18 months. Extended/Expanded Gamut 2017 could be the year where extended gamut printing really breaks out. This year both industry professionals and standards organizations have been taking a look at printing beyond traditional 126...

It’s the most wonderful time of the year! A time to reminisce… to celebrate our successes, and to explore areas that may need a little more attention in 2017. If color accuracy is on your list of things to improve, this article is for you. We’ve compiled a list of the blogs our readers found most helpful and interesting in 2016, so you can start working toward your goal of more accurate color in the New Year. Did your favorite blog make the list? Top 10 X-Rite Blogs of 2016 ...

¿Las lecturas de su medición del color son diferentes a las de sus proveedores? Si es así, no está solo. Es un problema importante que debe corregir. Si sus mediciones no coinciden con las de sus proveedores, podría estar rechazando materiales que DEBERÍA aceptar, NO rechazando materiales que NO DEBERÍA aceptar, y perdiendo mucho tiempo, esfuerzo y dinero produciendo un color incorrecto. Hemos recopilado las 5 razones más comunes por las q...

If you’re a commercial printer who wants to improve color quality and consistency, this blog is for you. X-Rite color management solutions for print and packaging deliver excellence in quality control, formulation and automation. Ray Cheydleur is a printing industry veteran of more than 20 years, a standards guru, and our Portfolio Manager for Printing and Imaging Products. Passionate and very knowledgeable about color, he has a talent for helping printers improve their color quality and c...

It’s no secret that if you can hit your color the first time, you’re going to save a lot of time and money. But with printing becoming an increasingly global function, achieving accurate color is more difficult than ever. Many companies have distributed printing plants or operate in partnership with other printers around the world. A job might start with a brand manager in Los Angeles, move to a designer in Paris, and be sent to three different states to be printed on different substrates. Ever...

The Color Management Group is a blend of certified consultants and resellers who provide products and services to many industries around the world, including graphic arts, photography, textile, and printing and packaging. CMG members have years of experience and a long list of industry certifications. They also have a reputation for providing fast and effective solutions to help businesses of any size implement color management, process control, and standardization. The Color Management Group wa...

Many print shops use more than one color measurement instrument, especially for cross-media color reproduction. But if you’ve ever measured the same color with different instruments, you’ve probably noticed that the numbers don’t always match. Why is that? Spectrophotometers measure color by capturing the ratio of reflected or transmitted light from the surface of the sample and comparing it to a known reference standard. The result is a spectral fingerprint for that color. But since calibration...