![email](/-/media/xrite/images/page/c/cpg---manage-color-accuracy/email.png)
![](https://play.vidyard.com/bfUwNgxdcZMDQqBgaaoCPG.jpg)
The Solution is Digital Color
Digital color empowers everyone at every stage – from design and proofing through ink formulation and printing – to use the exact color specified by the brand.
A digital color workflow is a simple and efficient way to improve color consistency on the shelf, while reducing expensive and wasteful back and forth between design and execution. Watch the video to learn more.
![Sets Clear Expectations Media](/-/media/xrite/images/page/c/cpg-main-page/printquality-screenshot-tab2-700x300.jpg)
Digital Color Sets Clear Expectations
Leading brands who have adopted a digital color workflow:
![Builds Brand Equity Media](/-/media/xrite/images/page/c/cpg-main-page/printquality-screenshot-tab3-700x300.jpg)
Digital Color Builds Brand Equity
Struggling to ensure design intent is realized everywhere your products appear? The framework of a successful digital color workflow, a Digital Print Quality Program (PQP):
![Promotes Sustainability Goals Media](/-/media/xrite/images/page/c/cpg-main-page/printquality-screenshot-tab4-700x300.jpg)
Digital Color Promotes Sustainability Goals
Today’s consumers choose brands that prioritize sustainability. A digital print program removes the guesswork, rejections, and reprints that generate waste in a traditional print quality program. Digitizing brand color establishes an efficient process that has a positive impact on sustainability by: