Establish Trust in Your Brand

Thousands of new product and package designs hit the shelf every year. And when the color doesn't look right, there's a good chance the buyer thinks there's something wrong with what's inside. X-Rite's Digital Print Quality Programs give your brand an end-to-end solution to get color consistency and predictability in packaging production, between global suppliers and around the world.

CPG Packaging Digital Color Lifecycle


Brand Owner

Specifies Color Standards
With PantoneLIVE, brands can digitally specify and distribute achievable color standards and custom brand colors, then share or publish digitized color in the secure cloud and grant access to designers, prepress, and suppliers.

Workflow 1

Designer

Creates Packaging Design
Using Adobe® Illustrator® and the PantoneLIVE Color Book & Viewer, design teams can incorporate approved brand colors and see how color will look using the target substrate, print technology, and ink, before going to press.

 Workflow 2

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Workflow 3

Print Suppliers

Produce Packaging
Print Suppliers work with a ColorCert job and XRGA spectrophotometers to measure printed output against standards. ColorCert provides real-time feedback so press operators can make immediate adjustments to maximize quality.

Workflow 4

Print Suppliers

Report on Production
ColorCert analyzes the print quality metrics and combines them into an easy-to-understand ColorCert ScoreCard for the brand to review. This enables brands to approve color without onsite press checks and score suppliers.

Digital Print Quality Management for CPG Packaging

X-Rite Pantone, a global leader in color management, offers an open ecosystem to help your brand streamline the print process and reduce rejects. Here are the four main components of our end-to-end, Digital Print Quality Program.

  • Digital Color Standards

  • A Color Measurement Device

  • ColorCert Print Quality Software

  • ColorCert ScoreCard Reporting Software

Digital Color Standards Media

Remove Barriers. Set Clear Expectations.

To achieve consistent brand color, you need to understand how it will reproduce across different packaging materials before you go to print. With PantoneLIVE, brands can:

  • See what is achievable on different substrates during the design phase,
  • Share accurate digital data throughout the supply chain,
  • Set clear expectations during design so printers can work toward a realistic target, and
  • Eliminate redundant colors in the brand library.
PantoneLIVE allows all phases of the package design process to access the same digital color palette to streamline the process and reduce rejects.

A Color Measurement Device Media

Portable. Efficient. Precise

Using a spectrophotometer can help your suppliers ensure the printed color is in target, run to run and supplier to supplier. The eXact Family and Ci60 Series spectrophotometers:

  • Provide reliable spectral data for brands, designers, and printers,
  • Remove doubt and subjectivity, and
  • Enhance the security of the brand program.
For supply chains, adding NetProfiler device optimization software can ensure all instruments read consistently across all shifts and sites

ColorCert Print Quality Software Media

Accurate Color. Consistent Print Runs

The traditional "mail in samples" approach can be complex to manage, and onsite press approvals to ensure consistency is not sustainable. ColorCert quality control software:

  • Analyzes color measurements and stores spectral data,
  • Lives in the cloud and can be scaled to multiple sites,
  • Offers guidance to correct color issues, and
  • Drives compliance and standard operating procedures.
In addition, ColorCert empowers printers to easily manage their print runs so the brand only sees approved color.

ColorCert ScoreCard Reporting Software Media

Real Time Data. Fast Approvals.

With quality control software that connects with a digital scorecard, brands can communicate exact print requirements. This empowers printers to submit near-real-time data so brands can evaluate any (or every) press run.

ColorCert ScoreCard quality assurance software:
  • Helps identify where problems exist and offers guidance to fix them,
  • Confirms compliance with brand owner specs, including G7 and PSO,
  • Speeds up reviews and approvals, and
  • Reduces the need for expensive onsite press checks.

X-Rite: Your Sole Color Management Workflow Supplier

X-Rite Pantone can help your brand develop and deploy a successful digital print quality program in as little as six to eight weeks. We will even help onboard printers into your digital print quality program. When you choose X-Rite as your color management supplier, you get priority access to our key account team with one point of contact, no matter where you are.

Get Your FREE Color Assessment Profile!

Packaging material, printing process, and ink type all have a significant impact on how your brand color will look on the shelf. If you’re trying to match brand color between different pack-types like stand-up pouches, folding cartons, labels, overwraps, and shelf trays, we can help. Request your Color Assessment Profile (regularly $499) and a Brand Color Expert will create your custom report to show how your brand colors will reproduce on different packaging substrates.

Learn Why Brand Color is Important Browse CPG Brand Color Resources

Brands that Trust X-Rite Pantone

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Testimonials

Hear how a few of our Global Brand Customers use digital color to manage print quality and achieve up to 30% fewer claims. Click each to learn more.

When it comes to color quality, Perfetti Van Melle turned to X-Rite to help them develop a digital print quality program to achieve brand consistency on shelves around the world.

Read how X-Rite's digital color solutions enabled No7 Beauty Company to set clear color expectations for Soap & Glory packaging across the supply chain.

Learn how X-Rite is helping Coca-Cola Europe keep costs under control and achieve consistent brand color on the shelf with a sustainable digital print program.

Asda has been working with X-Rite Pantone to start using the redesigned ColorCert ScoreCard Server. Hear how it’s going from Jason Gilmartin, Senior Print Manager at Asda.

Learn how L&E uses the eXact, NetProfiler, PantoneLIVE, and ColorCert for quality assurance within their entire packaging supply chain in China and South-East Asia.

With a focus on sustainability, Dongguan Modern Paper found a way to achieve fast, accurate color to streamline production and minimize waste for their production facilities and customers.

This webinar will demonstrate how X-Rite’s digital color solutions helped Alcon establish a digital Print Quality Program to achieve consistent color between global suppliers and retain brand integrity on the shelf.

Speak with a Brand Packaging Color Expert

Our Brand Color Experts help some of the world’s biggest brands achieve consistent color across different packaging types and global locations. We can help you, too.

Schedule a Meeting with a Brand Color Expert

Need a Quote? Contact Sales(888) 800-9580

Technical Questions? Contact Support(888) 826-3042