X-Rite 컬러 블로그

소비자의 선택에서 모든 것은 2~7초 안에 결정됩니다. 그렇습니다, 소비자는 이 짧은 시간 안에 자그마한 스냅샷을 보고 상품에 대한 대부분의 구매 결정을 내립니다. 바로 이것이 마케팅에서 흔히 거론되고 연구되어지는 "First Moment of Truth" (FMOT) 입니다.      FMOT에서 컬러는 매우 중요한 요소이며, 그 영향력을 생각해 볼 때, 컬러가 소비자의 주의를 끌고 소통을 해야만 합니다. 이 것이 바로 올바른 컬러가 만들 수 있는 영향력이며, 브랜드와 소비자 간의 관계에 매우 중요한 역할을 합니다.  브랜드 매니저 또는 패키징 디자이너로서, 많은 시간과 에너지를 쏟아 제품의 알맞는 얼굴을 제작합니다. 제품의 패키징과 언박싱은 제품 어필 그 자체에 추가되는 소비자와의 경험과 소통이 반복적으로 이루어집니다. 이것이 제품과 소통할 때마다 소비자 경험에서 일관성이 생기는 구성 요소 입니다. 특히 패키징 대량 생산의 경우 출력된 패키징...

When someone says “apple,” do you think red, green, or yellow? What do you do if a customer asks you to produce a color using descriptions that are not specific enough? Check out how something as seemingly simple as color communication can determine whether your color program succeeds or fails. A picture may paint a thousand words, but words alone do not paint a thousand colors. Circular conversations about color happen everyday. They generally start with someone asking for a sligh...

색상이 중요하다고 말하지만, 중요한 이유를 아세요? 사실 색상은 제조 공정에서 매우 중요한 요소입니다. 유감스럽게도 많은 제조업체는 올바른 컬러를 얻는 것이 예전보다 훨씬 어렵다는 것을 깨닫고 있으며, 그들이 거래하는 브랜드는 더 엄격한 허용오차를 충족하도록 요구하고 있습니다. 그 이유는 다음과 같습니다. 색상 기술의 발전(예: 메탈릭 포장, 펄 광택 피니시, 맞춤형 직물 및 생동감 있는 새로운 컬러)이 고객을 유혹하지만 일관성 유지 작업은 훨씬 어렵게 만듭니다. 예를 들어 복합 데크를 생각해보세요. 예전에는 회색 또는 갈색의 두 가지 선택이 있었습니다. 그리고 데크 전체에 조화가 있는 한 고객은 만족했습니다. 그러나 이제는 짙은 나뭇결 패턴과 이국적인 컬러 등 다양한 옵션이 있으므로 제조업체는 두세 가지가 아닌 수십 가지 색상을 관리해야 하며, 일관성을 유지하는 것은 훨씬 어렵습니다. 포장도 또 하나의 좋은 예입니다. 예전에는 인쇄된 상자를 배치했던 매장 진열대에 이제는 호일...

In a perfect world, you should be able to put ink in the press and simply run a job. Unfortunately, every year flexo and gravure printing operations waste ink, substrate and press time trying to get color right. Although advancements in technology have made it easier to achieve color accuracy, the variables that affect color still exist. In this three-part series, we're sharing over two dozen reasons your color might be wrong on press. If you missed the first article - Instrumentation - check i...

If you work in the print and packaging industry, standards can help you set clear expectations for clients, solve problems in your workflow, and improve productivity. They can also bring an independent perspective to production. Printers aren’t the only ones who should keep up with standards. Brands who are concerned with quality, price, and speed to market can also benefit because it allows them to compare print providers and choose the best candidate. The ISO and other standards organiz...

Spectrophotometers are color measurement devices that measure color to ensure it remains consistent from the time it’s specified until final quality check. They can be used to measure everything from liquids and plastics to paper, metal, and fabrics for just about every industry.   Here Are Our Top Spectrophotometer Picks for 2019.   Best Spectrophotometer to Create Digital Standards Using a digital standard is the most accurate way to specify and communicate color, des...

When you think of Albert Munsell, do you think of dirt, food and electrical wires? The United States government does. Munsell Color Standards are used for more than just design and Fine Art. They’re also used to ensure safety and reliability, and to maintain compliance with federal regulations. Today we’ll look at some of the government agencies and trade associations that rely on Munsell’s exacting standard color codes. French Fries, Anyone? From tomatoes to pumpkins, Munse...

Spectrophotometers are color measurement devices used to specify and communicate color and monitor accuracy throughout production. There are spectrophotometers to measure just about anything, from liquids and plastics to paper, metal and fabrics. Brand owners, designers, lab techs and quality control professionals rely on them to ensure color remains consistent, from the time it’s specified until final quality check, in just about every industry. This Ci7800 benchtop spectrophotometer is measuri...

Earlier this week my colleague, Shoshana Burgett wrote about six manufacturing trends to watch for in 2017. It’s now time to look into my crystal ball and see what trends converters, commercial printers and graphic designers should be following in the next 12 – 18 months. Extended/Expanded Gamut 2017 could be the year where extended gamut printing really breaks out. This year both industry professionals and standards organizations have been taking a look at printing beyond traditional 126...

It’s the most wonderful time of the year! A time to reminisce… to celebrate our successes, and to explore areas that may need a little more attention in 2017. If color accuracy is on your list of things to improve, this article is for you. We’ve compiled a list of the blogs our readers found most helpful and interesting in 2016, so you can start working toward your goal of more accurate color in the New Year. Did your favorite blog make the list? Top 10 X-Rite Blogs of 2016 ...

If you’re a commercial printer who wants to improve color quality and consistency, this blog is for you. X-Rite color management solutions for print and packaging deliver excellence in quality control, formulation and automation. Ray Cheydleur is a printing industry veteran of more than 20 years, a standards guru, and our Portfolio Manager for Printing and Imaging Products. Passionate and very knowledgeable about color, he has a talent for helping printers improve their color quality and c...

It’s no secret that if you can hit your color the first time, you’re going to save a lot of time and money. But with printing becoming an increasingly global function, achieving accurate color is more difficult than ever. Many companies have distributed printing plants or operate in partnership with other printers around the world. A job might start with a brand manager in Los Angeles, move to a designer in Paris, and be sent to three different states to be printed on different substrates. Ever...

The Color Management Group is a blend of certified consultants and resellers who provide products and services to many industries around the world, including graphic arts, photography, textile, and printing and packaging. CMG members have years of experience and a long list of industry certifications. They also have a reputation for providing fast and effective solutions to help businesses of any size implement color management, process control, and standardization. The Color Management Group wa...

Many companies spend a lot of time and money on color measurement instruments and software but forget about the importance of lighting when approving products for shipment. When used properly, spectrophotometers and color management software can tell you if your colors are within tolerance, and they can also manage gloss and metamerism (see explanation of metamerism below). However, you could still be sending out unsatisfactory parts if they don’t look right after they’re assembled, once they hi...