Blog dotyczący barw

Choć budżet marek może nie uwzględniać barw, mogą one wpływać na wyniki finansowe na wiele różnych sposobów. Znajomość rzeczywistych kosztów barw może pomóc przyspieszyć wejście na rynek, zmniejszyć ilość odpadów i zaoszczędzić pieniądze. Barwa odgrywa dużą rolę w podejmowaniu decyzji zakupowych, jeśli weźmiemy pod uwagę, że wybór produktu z półki zajmuje kupującym tylko od 2 do 7 sekund. Chcąc się wyróżnić, marki muszą proponować ciekawe o...

Originally published May 3, 2024 from https://canmaker.com/light-touch/ Industry stakeholders came together to explore ink and proofing standards for two-piece beverage cans. Nisa Ali reports from Manchester Leading companies across canmaking industry supply chains are considering general guidance for PantoneLIVE colours in the production of two-piece beverage cans. Following a series of seminars discussing the role of PantoneLIVE colour libraries in the design, proofing and printing process ...

Marki inwestują dużo czasu i zasobów w wybór nowej barwy, która będzie reprezentować ich produkty. Jeśli po wydrukowaniu barwa nie spełnia oczekiwań, cały nakład ulega zmarnowaniu i pozostaje pytanie, jak uniknąć takiej sytuacji w przyszłości. Oto typowy scenariusz. Właściciel marki wybiera barwę sezonu dla opakowania produktu i przekazuje ją projektantowi. Projektant integruje barwę z projektem i przekazuje go zespołowi premediów, aby przekonwertował ją na pliki got...

Originally published May 3, 2024 from https://canmaker.com/light-touch/ Industry stakeholders came together to explore ink and proofing standards for two-piece beverage cans. Nisa Ali reports from Manchester Leading companies across canmaking industry supply chains are considering general guidance for PantoneLIVE colours in the production of two-piece beverage cans. Following a series of seminars discussing the role of PantoneLIVE colour libraries in the design, proofing and printing process ...

If ensuring color consistency is part of your job description, you’ll want to learn more about PantoneLIVE. Our customers report that it helps them get products to market an average of four times faster! PantoneLIVE is an end-to-end, digital color communication ecosystem that helps everyone involved in a packaging workflow visualize and communicate color. It shows which colors are achievable, and which are not, across everything from flexible packaging to corrugated board. And, since the digital...

When all of final production packaging comes together on the store shelf, it’s a brand’s moment of truth. Do the stand-up pouches, overwraps, and corrugated POP displays match? How close is the color to its standard? We know you spend so much time and money designing, proofing, sampling, printing, and shipping… so where does the color go wrong? Is it an issue with accuracy, consistency, or both? Package designs come together on the shelf. Here you see pouches, labels, cartons, and corrugated wit...

Co się stanie, gdy masz ponad 2000 barw marki do zarządzania w złożonym globalnym łańcuchu dostaw opakowań? Jest to niewątpliwie trudne zadanie! Mogłoby się wydawać, że łatwiej jest utworzyć nową barwę niż przekopać się przez bazy danych lub segregatory próbek kolorystyczny, aby znaleźć najbardziej zbliżoną barwę. Jednakże problem pojawia się później, gdy masz do czynienia z ogromną, niemożliwą do zarządzania biblioteką. Jeden z naszych klientów, znana firma zajmująca się s...

L&E International, Ltd jest globalnym dostawcą zrównoważonych, innowacyjnych rozwiązań opakowaniowych. Jako certyfikowany dostawca opakowań dla adidas, Verizon, Amazon (dostawca APASS w Azji), Target oraz wielu innych marek i sprzedawców detalicznych, L&E utrzymuje surowe standardy kolorystyczne marki w wielu krajach i lokalizacjach produkcji. W ubiegłym roku firma L&E wybrała rozwiązania X-Rite do cyfrowego przepływu zleceń kolorowych, aby utrzymać ich wysokie oczekiw...

As the range of substrates, inks, and printing technologies has expanded, so has the challenge of maintaining color quality for brands and printers. A workflow based on digital standards is the easiest way to achieve accuracy and consistency across shifts and sites, regardless of production requirements. Adding a quality control solution like ColorCert® to your workflow can boost your bottom line even more. What is ColorCert? ColorCert is a modular, job-based solution that streamlines color ...

Last week Pantone announced the Pantone Color of the Year 2020 - Very Peri (PANTONE 17-3938). The Pantone Color of the Year announcement isn’t just important for designers. Since this color will set the stage for upcoming trends, brand owners should also take notice to capitalize on this trending color. Bring Very Peri to Market, Fast. Is Virtual Design the Answer? The fashion and apparel industry began embracing virtual design years ago. Luxury brands like Louis Vuitton, Burberry, ...

  Extended Gamut Printing Increased product variation and lean manufacturing demands are forcing converters to work quicker and more cost-efficiently. Implementing extended gamut printing, also called fixed color palette printing, is a great way for brand owners and designers to specify achievable color, and for converters to reduce press setup time, produce smaller lot sizes, and increase press efficiency. In this video, X-Rite Pantone Color Expert Mark Gundlach explains extended color g...

The Pantone Color of the Year announcement is always exciting. Not only does it set the stage for upcoming trends, it also provides brand owners and designers critical guidance for marketing and product development. However, those who are charged with manufacturing products and packaging with trending colors (like 2021's Ultimate Gray and Illuminating) know it doesn’t “just happen.” It takes time and effort to incorporate new colors. Whether you work in paints, plasti...

The Pantone Color Institute just announced PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating as the Pantone Color of the Year 2021. According to the Pantone Color Institute, PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating, a marriage of color conveying a message of strength and hopefulness that is both enduring and uplifting. Illuminating is a bright and cheerful yellow sparkling with vivacity, a warming yellow shade imbued with solar power. Ultimate Gray is emblematic of...

Na wysoce konkurencyjnym rynku marki i projektanci opakowań szukają sposobów na wyróżnienie swoich produktów na półce. Coraz częściej wykracza to poza barwę obejmując ozdobienia, takie jak folie, specjalne lakiery i inne. Projektanci używają również bardziej intensywnych barw jednolitych, fluorescencyjnych i opalizujących, nie tylko przy konwencjonalnym druku. Rozwiązania cyfrowe pozwalają na większą zmienność w opakowaniach oraz na krótsze serie i kr&oa...

No matter the industry, our customers are all working toward the same goal: Achieve accurate color and keep production moving. Even in the best conditions, color data can be a challenge to capture and share. COVID-19-related travel bans and social distancing guidelines are making it harder than ever.    Today we’ll share three easy ways to remotely share color data so you can achieve your color goals without shipping physical samples or making onsite visits. The Benefits of Digit...

Over the last few years, we have heard a lot about the circular economy and omnichannel marketing. While each is a trend in their own right, they are quickly converging on the print industry. To be successful in 2020, commercial printers will need to offer a wide range of print capabilities while demonstrating a commitment to sustainability and reducing waste.   The Importance of Circular Economy and Omnichannel In a circular economy, the goal is to eliminate waste and maximize the con...

Durable goods and consumer electronics are no longer destined to be white, gray, and black. In fact, consumers are moving towards more classic colors and special effect finishes like metallics. To capitalize on this trend, brands need to bring innovative designs in new colors faster to market than ever before.   One trending color, the PANTONE Color of the Year 2020, is sure to capture the attention of durable good and consumer electronic brands. It is a simple, timeless, elegant, and endur...

As we move through spring and into summer, we’re revisiting Pantone Color Institute’s Spring/Summer 2019 Fashion Color Trend Report. This season’s report features the top 12 stand out colors as well as current takes on four classic neutrals.    Images extracted with permission from PANTONEVIEW Colour Planner Spring/Summer 2019.    According to Leatrice Eiseman, Executive Director of the Pantone Color Institute, “This new mindset underscores a...

Each year, Pantone announces its highly anticipated “Color of the Year”. The selection is intended to serve as a strategic direction for design and color-conscious industries as well as a conversation piece around our culture, where it is going and what we collectively need…and it certainly gets everyone talking about color!  Color is no longer just something we see and appreciate - it enhances and influences the way we experience life. Color, as a strategic element of d...

Closed-loop color can mean something different to different audiences. When I first think about closed-loop color control, I may think about the pressroom, where it is really just a question of integrating measurements directly from the press, adjusting them, measuring and reporting, offering a nice closed-loop system that adjusts, controls, and allows me to report the results. But that’s really only one small aspect. You can incorporate a loop from the ink room, for instance, and bring t...

Warm weather is just around the corner and spring is in the air!   Fluffy yellow chicks…   Delicate pink tulips…   Soft green sprouts poking through the ground…   And, of course, spring M&M'S®! Advertisers target our springtime emotions through pastel colors. Pastels have a calming effect, and everywhere you look companies are using them to feed our desire to feel a bit of spring. Today we’ll take a look at the psychology of color, how marke...

The Pantone Color Institute just announced PANTONE® 18-3838 Ultra Violet as the Pantone Color of the Year 2018! This news is always exciting because it sets the stage for upcoming trends for everything from housewares to fashion to packaging design. In fact, we have already seen shades of Color of the Year used in packaging and graphic design by forward-looking brands in the CPG, luxury, and beauty worlds as well as by personalities and artists seeking to stand out. Part of butt...

You think you’re doing everything right, but your color isn’t consistent. Why? Through the years, designers have used many tools to help them specify color. Color swatches, style guides and product prototypes have been effective, but with the advent of the digital world, these physical tools are no longer enough. To be efficient, designers need to be SPECIFIC. X-Rite Pantone President Ron Voigt recently published an article in MediaPost that explains why. To be effective, designers n...

We at X-Rite Pantone are excited to express our enthusiasm toward this year’s ArtPrize Nine competition. Beginning on September 20th, this event will cover downtown Grand Rapids with art, bringing color to the forefront of so many minds. As a proud, Grand Rapids-based company, we are looking forward to contributing to this creative and inspiring global competition. By expanding the range of X-Rite Pantone activity from the ever-popular Pantone® Pathways to activities like entering our ver...

I spent a few years working in Paris, where the Seine River has played a pivotal role in the shaping of the city’s personality. As I stayed longer and got to know the city and its people better, one of the things that became clear to me was that the Seine River physically separated two distinct cultures of the city. Image courtesy of www.aparisguide.com The left bank, including the Latin Quarter, Montparnasse, and Sorbonne, is all about creativity, design and ideation. The right bank is more sop...

At X-Rite Pantone, we love color, and we’re passionate about helping you get yours right. That’s why we offer a full-service training program, staffed with Color Experts from many of the industries we serve. From beginner to advanced, lowest investment to highest return, we offer a variety of options to teach you everything you need to know to be successful. Are you new to color, wondering where it fits in your business objectives? Do you already have a color workflow, but ...

If you’re a commercial printer who wants to improve color quality and consistency and stay current on industry trends, you need to be aware of Industry 4.0. Industry 4.0 can mean different things to different people, but it generally refers to the fourth industrial revolution, which incorporates trends in automation, data exchange, smart systems, and the Internet of Things. Image courtesy of Christoph Roser at AllAboutLean.com. Today I’ll explain what Industry 4.0 means for co...

X-Rite Pantone® brings together the art and science of color to empower brands and packaging converters to deliver on design and color intent for their packaging. Last week we were in Atlanta at HOW Design LIVE 2016, introducing a few new tools that can help designers achieve color fidelity. HOW is a more than just a conference for designers and brands – it’s an inspiration-packed, global creative gathering of the industry’s best. This made it the best place for us to showcase Panton...

It’s no secret that if you can hit your color the first time, you’re going to save a lot of time and money. But with printing becoming an increasingly global function, achieving accurate color is more difficult than ever. Many companies have distributed printing plants or operate in partnership with other printers around the world. A job might start with a brand manager in Los Angeles, move to a designer in Paris, and be sent to three different states to be printed on different substrates. Ever...

The Color Management Group is a blend of certified consultants and resellers who provide products and services to many industries around the world, including graphic arts, photography, textile, and printing and packaging. CMG members have years of experience and a long list of industry certifications. They also have a reputation for providing fast and effective solutions to help businesses of any size implement color management, process control, and standardization. The Color Management Group wa...