Whether you’re producing textiles, automotive parts, orange juice, plastic pieces or printed packaging, color is critical to brand identity and customer loyalty. Accurate product and packaging color can create a positive association, while incorrect or mismatched color can cause consumers to reach for a different brand.
In product design and development, the right color is an important design element to reflect mood and style and capture attention. During design, a standard can speed design approval and set clear color expectations. Throughout production, a standard can be a certified reference material to ensure color continues to match.
Digital Color Standards
Digital color standards provide spectral color values to ensure everyone is aiming at the same target to combat production errors. X-Rite and Pantone make it easy for brands and manufacturers to adopt digital standards across a global supply chain and enable real-time monitoring and process control to ensure those digital standards are available to all authorized stakeholders within the color workflow. The core element of this strategy is PantoneLIVE, a cloud-based solution designed to digitally communicate brand and custom color standards.
PantoneLIVE Library Specifications
PantoneLIVE Design
PantoneLIVE Design gives designers and prepress teams access to Pantone digital color libraries and to private brand libraries for use during the inspiration, creation and prepress phases. This license enables Adobe Illustrator to work with PantoneLIVE. Requires free PantoneLIVE Adobe Illustrator plugin.
PantoneLIVE Production
For Print & Packaging
With PantoneLIVE Production, leverage pure spectral values for spot colors throughout the production process to ensure accurate and repeatable color regardless of substrate, printing technology or ink types used.
PantoneLIVE Production
For Plastic, Coatings, & Textile
PantoneLIVE Production – Plastic, Coatings and Textile libraries gives color specifiers and manufacturers’ instant access to the most up to date Pantone colors for Plastic, Coatings and Textile applications in a digital format to ensure design intent is achieved, and color is produced quickly and accurately.
Sometimes, getting “Back to the Basics” is the quickest way to get ahead. Highlighting industry best practices, this free whitepaper breaks down the complexity of color management for print and packaging professionals.
Sometimes, getting “Back to the Basics” is the quickest way to get ahead. Highlighting industry best practices, this free whitepaper breaks down the complexity of color management for print and packaging professionals.
This free whitepaper discusses challenges of color accuracy and consistency and offers solutions.
This free whitepaper discusses challenges of color accuracy and consistency and offers solutions.
