Color-Eye

Boost Consumer Color Confidence and Reduce Returns

Consumers often lack confidence when purchasing color-critical items, particularly online. A recent Invesp study shows that of the one-third return rate of online purchases, a costly 22% is due to dissatisfaction with product appearance. Color-Eye® can give consumers the assurance they need to shop online for color-critical items. This confidence boosts purchase satisfaction, increases sales, and reduces the likelihood of returns.

Color-Eye enables shoppers to use their smartphone and a color calibration card to measure the color of any item they want to match. These color readings will communicate with a retailer’s mobile shopping application and deliver matching or harmonizing products the retailer sells. Integration with the retailers’ apps will increase order size by connecting consumers with additional items. A numerical color reference catalog makes it easy to save colors and find matching products again in the future.

Click here to find a list of compatible Apple and Android devices (links to Pantone.com).

Benefits:

• Boost consumer purchase satisfaction, increase sales, and reduce likelihood of returns 
• Integration with retailer mobile shopping apps drives consumers to download the app, increasing interaction and brand loyalty 
• Maintains measurement accuracy across all surface types and lighting conditions, even in the measurement of gloss and texture 
• Facilitates future product planning and the effectiveness of direct consumer marketing, through the collection of live demographic color trend data 
• Easily integrates into existing mobile apps, using an X-Rite Software Development Kit