At X-Rite Pantone, our mission is to help brands like you establish a strong presence on the shelf and build consumer trust in your products. Our color solutions combine the "art of color” from Pantone with the "science of color” from X-Rite to help you strengthen your brand’s integrity.
2 to 7 seconds.
That’s how long it takes a shopper to make a purchase decision. Color plays a significant role in this “First Moment of Truth.” Our team is here to help you enhance color accuracy on your packaging to engage consumers and communicate brand quality everywhere your product appears.
Brands that Trust X-Rite Pantone
Hear From Our Brand Customers
Our customers are proud to share their stories. Learn how X-Rite Pantone has helped them improve brand integrity by achieving accurate and consistent packaging color.
Over the years, No7 Beauty Company’s Soap & Glory pink began to drift on shelf. We helped them bring it back under control to maintain brand integrity.
Perfetti Van Melle was spending too much time evaluating physical color samples. We helped them cut weeks from their approval process.
Brand color doesn’t get more iconic than “Coke Red.” Learn how we help Coca-Cola Europe achieve consistent brand color to maintain leading brand presence.
FREE Color Assessment Profile for NOSH Readers!
Did you know not all colors are reproducible in print? Send us your brand color and our Color Experts will create a custom report to show how it will look on different packaging substrates... no cost, no obligation.
Download Brand Color Educational Resources
Check out these free resources to help you understand the importance of accurate color.
Brand Consulting and Training Services
Ensure design intent is realized each time and everywhere your product appears. Learn about our brand color workshops and consulting services.
Cost of a Brand Color in CPG Packaging
How much does your brand color cost? Even if you don’t have a line item in your budget, you will be surprised where these expenses can hide.
5 Keys to Brand Color Consistency
It can be overwhelming to know where to start. Learn actionable ways to improve brand color accuracy by up to 78% and consistency on packaging by up to 86%.
