Brands may not have a line item in their budget for color, but it can impact the bottom line in different ways. Understanding the true cost of color can help accelerate go-to-market, reduce waste, and save thousands. Color plays a big role in purchase decisions when you consider it only takes shoppers 2 to 7 seconds to select an item from the shelf. To stand out, brands must introduce interesting designs to launch new varieties and seasonal specials, while considering the impact new packaging wi...

Originally published May 3, 2024 from https://canmaker.com/light-touch/ Industry stakeholders came together to explore ink and proofing standards for two-piece beverage cans. Nisa Ali reports from Manchester Leading companies across canmaking industry supply chains are considering general guidance for PantoneLIVE colours in the production of two-piece beverage cans. Following a series of seminars discussing the role of PantoneLIVE colour libraries in the design, proofing and printing process ...

Autura Ink: The Future of Cloud-Native Ink Formulation and Quality Control X-Rite’s latest innovation, Autura Ink, a cloud-native ink formulation and quality control solution, recently won the prestigious PRINTING United Alliance Pinnacle Award in the color management and quality control category. This award recognizes innovative new products that significantly enhance the printing industry through exceptional quality, capability, and productivity. We sat down with Ming-Pong Liu, Software...

Brands invest a great deal of time and resources when selecting a new color to represent their products. If the color doesn't match expectations after printing, runs are wasted, and everyone is left wondering where the color went wrong. Here's a typical scenario. A brand selects a season color for product packaging and communicates that color to the designer. The designer integrates the color into the design and hands it off to the premedia team to convert it into print-ready files. The files a...

Originally published May 3, 2024 from https://canmaker.com/light-touch/ Industry stakeholders came together to explore ink and proofing standards for two-piece beverage cans. Nisa Ali reports from Manchester Leading companies across canmaking industry supply chains are considering general guidance for PantoneLIVE colours in the production of two-piece beverage cans. Following a series of seminars discussing the role of PantoneLIVE colour libraries in the design, proofing and printing process ...

Looking for a centralized location to manage your X-Rite products and services? Check out My X-Rite. Whether you need product information or support, service details, or access to learning resources, our free online portal is just a few clicks away. 24/7 Access: Easily access your personal dashboard from your computer or mobile device around the clock. Personalized Dashboard: See what matters most to you in one convenient location. Effortless Service & Support: Submit and track...

In the sign and display graphics business, as in many other segments of the printing industry, shorter runs and reduced cycle times can stress even the most efficient wide format printing operations. By implementing a color-managed RIP-to-roll (or RIP-to-rigid media) workflow, these operations can ensure that color is right the first time and every time to help speed work through the shop and meet color expectations. Photo by Peter Saunders Today we are share tips from our Color Experts that c...

When it comes to color accuracy in the world of print and packaging, having the right tools at your disposal is crucial. We understand how overwhelming it can be to choose from a plethora of options. Fear not, for we’ve simplified your decision-making process. Here’s our list of top color match devices, each catering to different needs:   eXact™ 2 Handheld Spectrophotometer for Paper, Corrugated & Carton Boards Ideal for professionals working with paper, corr...

Starbucks has once again kicked off the holiday season with four new festive cup designs. This year they surprised us with a magenta accent, which “lifts the traditional holiday colors and makes the red even look brighter,” said Kristy Cameron, Starbucks’ creative director. In the frenzy of holiday shopping, packaging plays a crucial role in catching the eye of potential buyers. However, staying ahead of the game and adapting packaging designs to align with ever-changing con...

Working in prepress holds a unique challenge. Even if your color workflow is tight, everything can fall apart if the customer’s file isn’t color managed. We’ve all seen it. You receive a file that the customer claims is ready to print, yet when you open it on your computer, the colors don’t look right at all. You can’t send it to print without knowing for sure, because you’re the one who will take the hit for wasted time and materials if it’s wrong....

If ensuring color consistency is part of your job description, you’ll want to learn more about PantoneLIVE. Our customers report that it helps them get products to market an average of four times faster! PantoneLIVE is an end-to-end, digital color communication ecosystem that helps everyone involved in a packaging workflow visualize and communicate color. It shows which colors are achievable, and which are not, across everything from flexible packaging to corrugated board. And, since the digital...

When all of final production packaging comes together on the store shelf, it’s a brand’s moment of truth. Do the stand-up pouches, overwraps, and corrugated POP displays match? How close is the color to its standard? We know you spend so much time and money designing, proofing, sampling, printing, and shipping… so where does the color go wrong? Is it an issue with accuracy, consistency, or both? Package designs come together on the shelf. Here you see pouches, labels, cartons, and corrugated wit...

What happens when you have more than 2,000 brand colors to manage across a complex global packaging supply chain? Things get complicated! Although it may seem easier to create a new color than to dig through databases or binders of color drawdowns to find the closest match, the problem comes later when you’re faced with a huge, unmanageable library. One of our clients, a well-known fast-moving consumer packaged goods (FMCG) company, understands how easily things can get out of control. They wer...

When someone says “apple,” do you think red, green, or yellow? What do you do if a customer asks you to produce a color using descriptions that are not specific enough? Check out how something as seemingly simple as color communication can determine whether your color program succeeds or fails. A picture may paint a thousand words, but words alone do not paint a thousand colors. Circular conversations about color happen everyday. They generally start with someone asking for a sligh...

Does your quality control program include visual evaluation? If not, it should. Using the SpectraLight QC as part of a color evaluation workflow. No matter your industry, judging color is more than just measuring samples with a color measurement device. Just because a spectrophotometer says your color is within tolerance, doesn’t necessarily mean it will look right to the human eye. To minimize customer rejects, your color control process needs to include visual evaluation in a light boo...

Anyone responsible for printing goods or packaging knows that some colors, like orange, are just too difficult to reproduce using only CMY inks. A fourth color, black (K, which stands for key color) is often added to subtractive color printing applications. Since C+M+Y actually creates a muddy brownish color due to ink impurities in C, M and Y, adding a true black ink creates the deep color and tones that CMY alone can’t achieve, plus adds density to the shadows. This four-color printin...

This time of year, the internet is full of Top 10 Countdowns. It’s a tradition we’ve embraced since 1940 when the Billboard published its first chart ranking the top selling recorded songs. Since then, others have jumped on the bandwagon to highlight the most popular trends of the previous year.   We’ve been publishing our top-read blogs since 2016, and we’re happy to see some educational topics like color perception, tolerancing, and spectrophotometers continue to r...

It’s important to ensure design intent is realized each time and everywhere a product appears. But with so many variables to impact print quality, how can brands utilize suppliers around the world and still achieve consistent color? Our X-Rite Pantone Packaging Color Experts have designed a series of consulting services and workshops to help you get the most from your print, packaging, plastic or textile value chain.   Offered both online and onsite, these interactive sessions i...

Digital technology is revolutionizing printing operations. However, as offset printers look for ways to improve quality, reduce costs, and increase productivity, the ink room is often overlooked. This is a big miss. If offset inks do not meet specifications, all the standardization efforts in the pressroom will be wasted. With the right tools, ink formulation can become an integral part of an end-to-end color workflow to reduce cycle time and increase profits. Today we'll outline an ideal digit...

Why Calibrate Your Spectrophotometer? For the most part, today’s color measurement instruments are 100% digital. In fact, there are very few analog components inside, except for the light bulbs. Although they’re more stable than their analog predecessors, their tolerances are much narrower, and they need regular spectrophotometer calibration to stay within these tight specs. Bulb Stability As you use your instrument and the bulb turns on and off, it starts to change its character. S...

You say color is important, but do you know why it’s so important? In reality, color is a critical element in the manufacturing process. Unfortunately, many manufacturers are realizing that getting color right is much harder than it used to be, and the brands they support are asking them to meet tighter tolerances. Here’s why. While advances in color technology – think metallic packaging, pearlescent finishes, custom fabrics and vibrant new colors – entice customers, the...

Metallized substrates like two-piece metal packaging are expensive to produce and make print color control a challenge. While many in the metal decorating sector are resistant to embracing color measurement, it is the fastest, most accurate and cost-effective way to produce consistent color across processing plants and achieve sustainability initiatives. Today we’ll discuss: The shortcomings of visual evaluation in a color control program, The components of a digital color solutio...

Color management is a process that identifies and characterizes each device in the imaging workflow to ensure all devices are speaking the same language. As defined by the ICC (International Color Consortium), a color managed workflow is predictable, consistent, and repeatable from capture through proofing to final output.   With digital color management, everyone involved in the print workflow can reference spectral values for specified colors and check accuracy at multiple steps along the...

Color management has caused an explosion of opportunities for new and interesting inks on a variety of substrates like paper, fabric, ceramic, transparent, and more. To ensure you can maintain accurate color when running jobs with these new applications, you need to create a printer profile for every printer, ink, and substrate combination. X-Rite offers the right tools to make profile creation fast and easy. Color Measurement Tools  The i1Pro 3 Family has you covered for virtually any prin...

When customers are just getting started with color management, they often ask, "What is the difference between a spectrometer and a spectrophotometer?". With such a minute spelling difference, it's easy to make a quick typo and get the wrong answer for this color question. So...what's the difference? Spectrometers vs. Spectrophotometers    What is a Spectrophotometer? A spectrophotometer is a color measurement device that is used to capture and evaluate color on just about anything, in...

In this series we’ve been discussing the many factors that impact how we see color, and what we can do to ensure the color we see is accurate. Light, retinal fatigue and background effects can influence our perception of color. Today we’ll look at the limitations of the human eye and brain, and talk about how to detect these characteristics, especially for individuals responsible for evaluating and judging color. Are YOU color deficient? Read on to find out. (Spoiler alert: There’s a test at the...

There are many things that affect our ability to see color. In some cases, it doesn’t matter if the red you see is the same shade I see. A barn is a barn, right? But for those who work in an industry where color evaluation is part of the job, it IS important… VERY important. In our color perception series, we’re discussing the many factors that affect how we see color and what colorists can do to ensure that the color they see is the color they are supposed to see. Today we’ll take a closer look...

How many trial and error steps does it take you to formulate a color? If you answered more than three, it might be time to enlist the help of a computerized solution. Computer-aided color formulation can bring huge benefits to your business. Out of the gate, even beginners can hit color targets faster, saving time, money and expensive colorants. Once you have established an accurate method, you can expect to match 95% of your color formula requirements within a reasonable color distance on the f...

We’re very excited to announce the launch of our eXact 2 spectrophotometer! With innovative new features like an on-board high-resolution camera, integrated scanning wheels, and software connectivity (just to name a few), this device is going to be a game changer for printers, converters, and ink suppliers. Available in three models, you might be wondering which eXact 2 is right for you. This blog lays out the differences between the eXact 2, eXact 2 Xp, and eXact 2 Plus to help you decid...

Are you wondering if the new eXact™ 2 is right for your shop? Today we’ll break down the top device, software, and support features for printers and converters to help you decide.   eXact 2 Device Enhancements for Printers and Converters First, let’s lay out the main hardware differences between eXact 1 and eXact 2. 30% Larger, Tiltable Screen with Double the Resolution. While this may not sound like a huge deal, if you’re measuring press sheets all day, y...

L&E International, Ltd is a global provider of sustainable, innovative packaging solutions. As a certified packaging supplier for adidas, Verizon, Amazon (APASS vendor in Asia), Target, and many other brands and retailers, L&E maintains and upholds strict brand color standards across multiple countries and locations of manufacture.  Last year, L&E selected X-Rite digital color workflow solutions to maintain their high color matching expectations. We are excited to be working wit...

Are you wondering if the new eXactTM 2 is right for your ink kitchen? Today we’ll break down the top device, software, and support features for ink suppliers to help you decide.  eXact 2 Device Enhancements for Ink Suppliers First, let’s look at the main hardware differences between eXact 1 and eXact 2.  30% Larger, Tiltable Screen with Double the Resolution. While this may not sound like a huge deal, if you’re measuring drawdowns all day, you’ll...

Asda brand packaging is printed globally across a variety of suppliers, print processes, and substrates. With a small team of print specialists, it was impossible and impractical for Asda to attend even a small percentage of press passes across all suppliers to validate print quality. Seven years ago, Asda adopted the X-Rite Pantone ColorCert Suite, a digital color program to help them streamline approvals and deliver brand presence and quality assurance on the shelf across their primary and se...

As the range of substrates, inks, and printing technologies has expanded, so has the challenge of maintaining color quality for brands and printers. A workflow based on digital standards is the easiest way to achieve accuracy and consistency across shifts and sites, regardless of production requirements. Adding a quality control solution like ColorCert® to your workflow can boost your bottom line even more. What is ColorCert? ColorCert is a modular, job-based solution that streamlines color ...

With more consumer package goods (CPG) brands implementing packaging quality control programs to monitor color tolerances, converters and package printers need color measurement solutions that integrate directly with reporting systems. Our IntelliTrax2 Pro and eXact Auto-Scan Pro Scanning Solutions combine the power of our industry-leading automated scanning devices with the power of our end-to-end software solutions to meet the needs of brands, packaging converters, and commercial printers alik...

There are many things that affect what we see. Optical illusions aren’t just fascinating; they teach us about how we visually perceive our surroundings. In our Color Perception Series, we shared some of the factors that affect how we see color and the impact it has on manufacturing. In honor of April Fools' Day, we’re taking a closer look at some of the ways our brain, eyes, and the environment can influence what we see. April Fool #1: Your Brain Let’s start with the power of t...

Quality control is an important aspect of any color workflow. While many of our customers use a handheld spectrophotometer for QC, there are times a benchtop spectrophotometer is a more appropriate choice. Today we’ll explore some of the reasons you might want to choose a benchtop for quality control and offer tips to ensure your QC workflow is the best it can be. Top 5 Reasons to Choose a Benchtop Spectrophotometer for Quality Control 1 - Your Color Tolerances are Tight While our handhel...

Are your customers rejecting shipments due to incorrect color? Are you identifying color issues during quality control? If your bottom line depends on color accuracy, you need to ensure your spectrophotometer is not the cause. Color drift is a big issue for a lot of companies. Even worse, many don’t even know it’s happening. Here are some ways to make sure your spectrophotometer is operating within specification to always capture accurate and consistent measurement data. Causes of Sp...

Light booths provide a controlled environment for judging color under different lighting conditions. They can help visually evaluate how different types of light will affect the perception of color, evaluate the color of raw materials before and after production, and ensure different components will remain uniform once they’re assembled.   But not all light booths are the same. With NIST traceability and ISO 17025 accreditation, X-Rite offers worldwide competence in calibration, cert...

The best way to visualize how color will react in real world lighting conditions is to use a quality light booth. Traditional light booths contain common illuminants like daylight, incandescent, and fluorescent to replicate how color will look in the retail store and post-purchase in outdoor and home lighting. Today, the increased use of LED lamps in home, commercial, and retail environments is impacting decades of standardized lighting procedures.   How LED is Changing the Game LED li...

Color Matching Software for Retail Paint In the retail paint environment, customer service is key. When a customer brings a paint sample to the counter for a custom match, formulas must be accurate and formulation time must be fast. The faster and more accurately you can match customer paint samples, the more likely they will return with future business. With the right equipment, you can empower your paint counter associates to be true color matching experts and convert your paint department in...

The flexography method of printing uses rotary flexible plates to print directly on the substrate in a single pass. These inked plates are wrapped around cylinders on a web press and rotate at a fast speed to transfer ink. This type of printing is ideal for large quantities and long print runs with a continuous print, such as wallpaper and gift wrap. A flexographic printing press can use a variety of solvent-based, water-based, or UV curable inks. It also adapts well to different materials and ...

In a perfect world, you should be able to put ink in the press and simply run a job. Unfortunately, every year flexo and gravure printing operations waste ink, substrate and press time trying to get color right. Although advancements in technology have made it easier to achieve color accuracy, the variables that affect color still exist. In this three-part series, we're sharing over two dozen reasons your color might be wrong on press. If you missed the first article - Instrumentation - check i...

In a perfect world, you should be able to put ink in the press, run a job, and achieve color consistency. Unfortunately, every year flexographic and gravure printing operations waste ink, substrate, and press time trying to get color right. Although advancements in technology have made it easier to achieve color accuracy, the variables that affect color still exist. In this three part series we’ll share over two dozen reasons your color might be wrong at press side. Today’s topic lo...

In a perfect world, you should be able to put ink in the press and simply run a job. Unfortunately, every year flexo and gravure printing operations waste ink, substrate and press time trying to get color right. Although advancements in technology have made it easier to achieve color accuracy, the variables that affect color still exist. In this three-part series, we’re sharing over two dozen reasons your color might be wrong on press. We’ve already covered two important factors &nda...

The International Standards Organization has defined ISO 12647 as a set of Graphic Arts standards for printing. Included are eight parts: Part 1:  Print parameters and measurement methods Part 2:  Offset lithographic processes Part 3:  Coldset offset lithography on newsprint Part 4:  Gravure printing Part 5:  Screen printing Part 6:  Flexographic printing Part 7:  Proofing processes working directly from digital data Part 8:  Validation print processes wo...

  Extended Gamut Printing Increased product variation and lean manufacturing demands are forcing converters to work quicker and more cost-efficiently. Implementing extended gamut printing, also called fixed color palette printing, is a great way for brand owners and designers to specify achievable color, and for converters to reduce press setup time, produce smaller lot sizes, and increase press efficiency. In this video, X-Rite Pantone Color Expert Mark Gundlach explains extended color g...

Color measurement is used to specify, quantify, communicate, formulate, and verify color quality for color critical work. Because everyone perceives color differently, color measurement is more precise than visual evaluation.  How to Measure Color Wavelength To measure color, a color measurement device called a spectrophotometer shines light onto a sample and captures the amount of light that is transmitted or reflected in the 380 nm to 780 nm wavelength range, which is the wavelength rang...

Learn about light, reflection curves, optical brighteners, and more.     Illuminants Electro magnetic radiation in the wavelength range from 380 nm to 730 nm is seen as light by our eyes. Low wavelengths show as blue light, then the spectrum continues from green to yellow, orange, and red. UV radiation is located in the range below 380 nm; the range above 730 nm is called infrared radiation. The visual impression of a colored body changes by the composition of the incoming light. ...

X-Rite Pantone has been working with Asda for several years, supporting the implementation of ColorCert, a digital color program to achieve time and cost savings and deliver brand presence and quality assurance on shelf. We recently published a case study that explains how digital color has helped Asda improve color and consistency scores by 200%. We encourage you to download the case study to learn more. With a tried and proven color management model in its Food and Non-Edible categories, Asda ...

COVID-19 has forced many companies to rethink the way they communicate, approve, and produce color.  For some, that means trying to conduct “business as usual” from a remote location. For others, it means finding ways to manage color without travel. Either way, we know our customers are doing everything they can to sustain business while keeping their employees healthy and safe. We want to help. Over the past few months we’ve been adding new resources to our virtual resou...

The Pantone Color of the Year announcement is always exciting. Not only does it set the stage for upcoming trends, it also provides brand owners and designers critical guidance for marketing and product development. However, those who are charged with manufacturing products and packaging with trending colors (like 2021's Ultimate Gray and Illuminating) know it doesn’t “just happen.” It takes time and effort to incorporate new colors. Whether you work in paints, plasti...

The Pantone Color Institute just announced PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating as the Pantone Color of the Year 2021. According to the Pantone Color Institute, PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating, a marriage of color conveying a message of strength and hopefulness that is both enduring and uplifting. Illuminating is a bright and cheerful yellow sparkling with vivacity, a warming yellow shade imbued with solar power. Ultimate Gray is emblematic of...

Black Friday. Not only is it the much anticipated start to holiday shopping, it’s also a day manufacturers have been preparing for all year long. Whether mass-producing holiday cards, candy canes, plastic toys, or festive clothing, accurate color is a must. Manufacturers can’t ship two of the same toy if they won’t match on the showroom floor, and holiday sweaters that are a shade off will end up at a discount store instead of a fashion boutique. Perfection is especially import...

Sustainability is a top priority for large consumer packaging organizations. To be sustainable means considering the needs of our environment and future generations by looking for ways to reduce waste throughout production. Not only is it socially responsible, but consumers often consider a brand’s sustainability practices when making more conscious purchasing decisions.   Of course, working toward sustainability doesn’t change the importance of establishing brand identity on th...

How much time, paper, and ink do you waste re-printing images because the color isn’t right? Before you blame your printer, consider your monitor. When you work on an un-calibrated and un-profiled monitor, you can’t trust the colors you see on-screen, making it hard to make good editing decisions. Luckily, monitor calibration and profiling is a breeze with i1Profiler software. i1Profiler comes with i1Basic Pro 3 and i1Basic Pro 3 Plus. Wizard-based, it walks you through every st...

Softproofing – the ability to simulate how an image will appear in print right from your monitor – can save a lot of time and effort in your printing workflow. Although many photographers already rely on it, anyone who designs, approves, prepares or prints brand and color-critical images can also benefit. With softproofing, designers can create with actual specified colors (no more trial and error!), project owners can approve layouts without physical proofs (predictable color!), and...

As brand owners compete to make packaging stand out, commercial and flexible packaging converters and label printers are charged with achieving accurate color – on unique substrates – with shorter print runs. Many spend a lot of time mixing ink, then end up throwing it away when the color isn’t right. Others mix ink, store it, and spend way too much time trying to reuse it for future print runs.  If you’re stuck in this cycle, you’re essentially paying for ink...

To establish a successful quality control program, you need good instrumentation, robust software, and trained users. But even with everything in place, there are some common pitfalls to watch for when using a spectrophotometer to analyze color quality. Measuring plastic parts with the X-Rite Ci7800 benchtop spectrophotometer. Top Five Color Measurement Pitfalls  1. Bad Standards and Samples Physical standards and samples don’t last forever. Careless handling and dirty devices can ...

A calibrated display is not just for photographers. If you browse inspiration photos online, send color samples back and forth via e-mail, or transfer color files between suppliers and customers, you need to calibrate and profile your display to trust the colors you see on-screen.     When talking about monitor calibration, many people interchange illuminance, luminance and brightness, but they are not the same. Here are the differences you need to understand to properly calibrate and...

Whether you’re producing textiles, automotive parts, or plastic pieces, color needs to remain consistent or the final product will be rejected. Unfortunately, there are many ways for color errors to creep in during manufacturing. Creating and using accurate digital color standards is one way to combat these errors. Digital color standards can be used in software to specify and communicate color, formulate colorants and raw materials, and control color quality. They give brand owners peac...

In a highly competitive marketplace, brands and packaging designers are looking for ways to differentiate their products on the shelf. This increasingly goes beyond color to include embellishment options such as foils, special varnishes, soft touch finishes, and more. Designers are also using more intense solid colors, fluorescents and iridescents, and not just with conventional print. Digital solutions allow more variation in packaging and the ability to address shorter runs and faster cycle ti...

As digital printing continues to grow, many printmakers are moving beyond traditional media to create artwork on substrates like wood, acrylic, textiles, and backlit materials. While the results can be beautiful, achieving exceptional print quality on these materials can be challenging.   Enter the i1Pro 3 Plus. With its large aperture, polarization and transmissive capabilities, this new member of X-Rite’s i1Pro Family can create color profiles for substrates that are otherwise ...

Reflective surfaces and metallic inks are very popular for printing and packaging applications. Consumers love the look; but for printers, these substrates and inks are expensive and make color control a challenge. Today we’re taking a look at the measurement options available for controlling these very marketable print and packaging applications to help printers and converters meet brand owner expectations and maintain the highest possible quality output. Sphere vs. 45°:0° - ...

There are different levels of process control that are used for print. While visual comparisons can be used to provide a rudimentary judgment of a match, they can be very subjective, and thus not very accurate, or repeatable.  Using a densitometer can provide quantitative actionable feedback for the press operator. This can include measurements of solid ink density, tone value increase (also known as dot gain), Ink Trap, and other print characteristics. These are known as mechanical print c...

No matter the industry, our customers are all working toward the same goal: Achieve accurate color and keep production moving. Even in the best conditions, color data can be a challenge to capture and share. COVID-19-related travel bans and social distancing guidelines are making it harder than ever.    Today we’ll share three easy ways to remotely share color data so you can achieve your color goals without shipping physical samples or making onsite visits. The Benefits of Digit...

Flexible film does a lot more than protect goods on the store shelf. When done right, film packaging design can capture attention and increase product sales. But measuring color on film substrates can be challenging, even for the most sophisticated converter. Here's what you need to know to successfully control print color on flexible film. Does your film exhibit interference? When you measure flexible film with a traditional 45°:0° spectrophotometer, the way you position the instr...

Our customers who are now working remotely need to be aware that changing a small variable – such as approving color from home under a different light source, or emailing specifications instead of sending a physical sample – can introduce color issues that risk creating a larger color problem. The first and most critical stage to color control is accurate color communication. These resources will help you get started. The Importance of Color Communication Blog | Many color...

Spectrophotometers (“spectros” for short) are color measurement devices used to capture and evaluate color. As part of a color control program, brand owners and designers use them to specify and communicate color, and manufacturers use them to monitor color accuracy throughout production. Spectrophotometers can measure just about anything, including liquids, plastics, paper, metal and fabrics, and help ensure that color remains consistent from conception to delivery.   &nb...

Phone and computer screens are the window into the digital world of color, but if you are approving colors via email or text you need to be aware of the limitations.  For starters, each of your devices relies on a different color model to display color. Input devices – your camera and monitor – use the additive color model to display color. They start with darkness and add red, green, and blue light to create a spectrum of colors. Printers, on the other hand, use the s...