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This time of year, the internet is full of Top 10 Countdowns. It’s a tradition we’ve embraced since 1940 when the Billboard published its first chart ranking the top selling recorded songs. Since then, others have jumped on the bandwagon to highlight the most popular trends of the previous year. We’ve been publishing our top-read blogs since 2016, and we’re happy to see some educational topics like color perception, tolerancing, and spectrophotometers continue to r...
It’s important to ensure design intent is realized each time and everywhere a product appears. But with so many variables to impact print quality, how can brands utilize suppliers around the world and still achieve consistent color? Our X-Rite Pantone Packaging Color Experts have designed a series of consulting services and workshops to help you get the most from your print, packaging, plastic or textile value chain. Offered both online and onsite, these interactive sessions i...
Looking for the best color measurement device for your pressroom? To help you decide, let's look at the three levels of process control to evaluate printed color. The most basic level is a visual comparison. However, since color vision is subjective, visual evaluation can lead to misjudgments, especially between press operators and under a different light source. If accurate color is important, visual evaluation will not be enough. You need to use a device. The next level of ...
Color measurement is used to specify, quantify, communicate, formulate, and verify color quality for color critical work. Because everyone perceives color differently, color measurement is more precise than visual evaluation. How to Measure Color Wavelength To measure color, a color measurement device called a spectrophotometer shines light onto a sample and captures the amount of light that is transmitted or reflected in the 380 nm to 780 nm wavelength range, which is the wavelength rang...
Learn about light, reflection curves, optical brighteners, and more. Illuminants Electro magnetic radiation in the wavelength range from 380 nm to 730 nm is seen as light by our eyes. Low wavelengths show as blue light, then the spectrum continues from green to yellow, orange, and red. UV radiation is located in the range below 380 nm; the range above 730 nm is called infrared radiation. The visual impression of a colored body changes by the composition of the incoming light. ...
COVID-19 has forced many companies to rethink the way they communicate, approve, and produce color. For some, that means trying to conduct “business as usual” from a remote location. For others, it means finding ways to manage color without travel. Either way, we know our customers are doing everything they can to sustain business while keeping their employees healthy and safe. We want to help. Over the past few months we’ve been adding new resources to our virtual resou...
No matter the industry, our customers are all working toward the same goal: Achieve accurate color and keep production moving. Even in the best conditions, color data can be a challenge to capture and share. COVID-19-related travel bans and social distancing guidelines are making it harder than ever. Today we’ll share three easy ways to remotely share color data so you can achieve your color goals without shipping physical samples or making onsite visits. The Benefits of Digit...
Our customers who are now working remotely need to be aware that changing a small variable – such as approving color from home under a different light source, or emailing specifications instead of sending a physical sample – can introduce color issues that risk creating a larger color problem. The first and most critical stage to color control is accurate color communication. These resources will help you get started. The Importance of Color Communication Blog | Many color...
Spectrophotometers (“spectros” for short) are color measurement devices used to capture and evaluate color. As part of a color control program, brand owners and designers use them to specify and communicate color, and manufacturers use them to monitor color accuracy throughout production. Spectrophotometers can measure just about anything, including liquids, plastics, paper, metal and fabrics, and help ensure that color remains consistent from conception to delivery. &nb...