Farben-Blog

When all of final production packaging comes together on the store shelf, it’s a brand’s moment of truth. Do the stand-up pouches, overwraps, and corrugated POP displays match? How close is the color to its standard? We know you spend so much time and money designing, proofing, sampling, printing, and shipping… so where does the color go wrong? Is it an issue with accuracy, consistency, or both? Package designs come together on the shelf. Here you see pouches, labels, cartons, and corrugated wit...

Was passiert, wenn Sie mehr als 2.000 Markenfarben in einer komplexen globalen Verpackungslieferkette verwalten und kontrollieren müssen? Das wird ganz schön kompliziert! Obwohl es einfacher erscheinen mag, eine neue Farbe zu kreieren als Datenbanken oder Ordner bzw. Mappen mit Farb-Drawdowns nach der am besten passenden Farbe zu durchsuchen, wird es später problematisch. Denn dann ist die Bibliothek so groß, dass Sie sie nicht mehr verwalten können. Einer unserer Kund...

Gerade mal 2 bis 7 Sekunden nehmen sich Kunden oft nur Zeit, um ihre Kaufentscheidung für ein Produkt zu treffen. Das ist der viel diskutierte und in zahlreichen Studien untersuchte „Erste Moment der Wahrheit“. Farbmanagement-Lösungen für Druck- und Verpackungsanwendungen von X-Rite zeichnen sich durch hervorragende Qualitätskontrolle, zuverlässige Farbrezeptierung und hohe Automatisierung aus.     In diesem „Ersten Moment der Wahrheit&ldqu...

Denken Sie bei dem Wort „Apfel“ an Rot, Grün oder Gelb? Was machen Sie, wenn Sie ein Kunde mit einer Beschreibung, die nicht konkret genug ist, um eine bestimmte Farbe bittet? Erfahren Sie, wie etwas scheinbar so Einfaches wie Farbkommunikation bestimmen kann, ob Ihr Farbprogramm gelingt oder scheitert. Ein Bild sagt mehr als tausende Worte, doch Worte allein malen keine tausend Bilder. Wenn es um Farbe geht, drehen sich die Gespräche oft im Kreis. Meist bittet jemand um e...

Behaupten Sie, dass Farbe eine große Rolle spielt, wissen aber nicht warum? In Wahrheit ist der Faktor Farbe eine kritische Komponente beim Herstellungsprozess. Leider müssen viele Hersteller feststellen, dass die richtige Farbwiedergabe weitaus schwieriger geworden ist. Zudem fordern ihre Kunden (Markenartikler) die Einhaltung enger Toleranzen. Und zwar aus folgenden Gründen: Fortschritte in der Farbtechnologie, wie etwa Metallic-Verpackungen, Perlglanzlacke, individuell gestal...

Das Farbmanagement hat unzählige Möglichkeiten für neue, attraktive Druckfarben auf verschiedensten Bedruckstoffen wie Papier, Stoff, Keramik, transparenten Folien u. v. a. m. eröffnet. Zur verlässlichen Farbgebung bei der Ausführung von Druckaufträgen mit diesen neuen Anwendungen müssen Sie ein Druckerprofil für jede Kombination aus Drucker, Druckfarbe und Bedruckstoff erstellen. X-Rite bietet Ihnen die richtigen Tools, damit Sie Profile im Handumdre...

Asda brand packaging is printed globally across a variety of suppliers, print processes, and substrates. With a small team of print specialists, it was impossible and impractical for Asda to attend even a small percentage of press passes across all suppliers to validate print quality. Seven years ago, Asda adopted the X-Rite Pantone ColorCert Suite, a digital color program to help them streamline approvals and deliver brand presence and quality assurance on the shelf across their primary and se...

In einer perfekten Welt könnten Sie einen Druckauftrag nach Zuführung von Druckfarbe ausführen. Bedauerlicherweise vergeuden Flexo- und Tiefdruckereien jedes Jahr Druckfarbe, Bedruckstoffe und Druckmaschinenzeit, um die richtigen Farben zu erzielen. Obwohl technische Fortschritte die präzise Farbwiedergabe erleichtert haben, gibt es immer noch Variablen, die sich auf Farbe auswirken. In dieser dreiteiligen Serie nennen wir über zwei Dutzend Gründe für mögliche Farbfehler bei der Druckausgabe. Ü...

X-Rite Pantone has been working with Asda for several years, supporting the implementation of ColorCert, a digital color program to achieve time and cost savings and deliver brand presence and quality assurance on shelf. We recently published a case study that explains how digital color has helped Asda improve color and consistency scores by 200%. We encourage you to download the case study to learn more. With a tried and proven color management model in its Food and Non-Edible categories, Asda ...

The Pantone Color Institute just announced PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating as the Pantone Color of the Year 2021. According to the Pantone Color Institute, PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating, a marriage of color conveying a message of strength and hopefulness that is both enduring and uplifting. Illuminating is a bright and cheerful yellow sparkling with vivacity, a warming yellow shade imbued with solar power. Ultimate Gray is emblematic of...

Für große Hersteller von Konsumgüterverpackungen hat Nachhaltigkeit oberste Priorität. Nachhaltigkeit bedeutet, dass die Anforderungen unserer Umwelt und zukünftiger Generationen durch die Suche nach Möglichkeiten zur Ausschussreduzierung bei der Produktion berücksichtigt werden. Nachhaltigkeit setzt nicht nur sozial verantwortliches Handeln von Unternehmen voraus. Denn bei bewussten Kaufentscheidungen berücksichtigen die Verbraucher oft auch die Nachhalt...

As brand owners compete to make packaging stand out, commercial and flexible packaging converters and label printers are charged with achieving accurate color – on unique substrates – with shorter print runs. Many spend a lot of time mixing ink, then end up throwing it away when the color isn’t right. Others mix ink, store it, and spend way too much time trying to reuse it for future print runs.  If you’re stuck in this cycle, you’re essentially paying for ink...

Reflective surfaces and metallic inks are very popular for printing and packaging applications. Consumers love the look; but for printers, these substrates and inks are expensive and make color control a challenge. Today we’re taking a look at the measurement options available for controlling these very marketable print and packaging applications to help printers and converters meet brand owner expectations and maintain the highest possible quality output. Sphere vs. 45°:0° - ...

Flexible film does a lot more than protect goods on the store shelf. When done right, film packaging design can capture attention and increase product sales. But measuring color on film substrates can be challenging, even for the most sophisticated converter. Here's what you need to know to successfully control print color on flexible film. Does your film exhibit interference? When you measure flexible film with a traditional 45°:0° spectrophotometer, the way you position the instr...

Over the last few years, we have heard a lot about the circular economy and omnichannel marketing. While each is a trend in their own right, they are quickly converging on the print industry. To be successful in 2020, commercial printers will need to offer a wide range of print capabilities while demonstrating a commitment to sustainability and reducing waste.   The Importance of Circular Economy and Omnichannel In a circular economy, the goal is to eliminate waste and maximize the con...

Spectrophotometers are color measurement devices that measure color to ensure it remains consistent from the time it’s specified until final quality check. They can be used to measure everything from liquids and plastics to paper, metal, and fabrics for just about every industry.   Here Are Our Top Spectrophotometer Picks for 2019.   Best Spectrophotometer to Create Digital Standards Using a digital standard is the most accurate way to specify and communicate color, des...

Controlling color on cylindrical-shaped items like cups, cans, and tubes is a challenge because it’s hard to properly align the measurement device with the sample. Many printers and manufacturers cut a piece from the finished product and lay it flat to take a measurement. While this method works, each sample takes time to cut, wastes product, and risks the safety of the employees who are cutting the samples.  A Faster, Safer Solution X-Rite’s Cup and Cylinder Fixture works ...

For over a decade omni-channel has been a term used to describe digital and physical marketing. While many have strived to achieve an omni-channel strategy, unifying the digital and physical customer experiences have been an ongoing challenge for marketers. However, that may be changing. Advances in augmented reality (AR) can help to bring these two worlds together. Over the next few years, I believe we will see significant adoption of AR technology by brands and retailers as a way to engage con...

The Pantone Color Institute just announced PANTONE® 18-3838 Ultra Violet as the Pantone Color of the Year 2018! This news is always exciting because it sets the stage for upcoming trends for everything from housewares to fashion to packaging design. In fact, we have already seen shades of Color of the Year used in packaging and graphic design by forward-looking brands in the CPG, luxury, and beauty worlds as well as by personalities and artists seeking to stand out. Part of butt...

You think you’re doing everything right, but your color isn’t consistent. Why? Through the years, designers have used many tools to help them specify color. Color swatches, style guides and product prototypes have been effective, but with the advent of the digital world, these physical tools are no longer enough. To be efficient, designers need to be SPECIFIC. X-Rite Pantone President Ron Voigt recently published an article in MediaPost that explains why. To be effective, designers n...

With today’s complex cross-media campaigns, accurate profiling is even more important for managing customer expectations across the color supply chain. Our i1Pro 2 solutions help photographers, videographers, prepress and digital printers create profiles for the best color on monitors, scanners, projectors, printers, and online web-to-print submission tools. But with so many to choose from, how do you know which is the right tool for your color workflow? Whether you’re looking to add a new comp...

Have you seen the Academy Award-Winning La La Land, where the stars dance through the cosmos and experience alternate realities? Or the commercial, where a famous freestyle dancer slides down the street, up the walls, over the marquee and beyond, transported by his next-gen earphones? Maybe you’ve seen this Russian packaging that superimposes conflicting scales. Surrealism is bleeding into our reality, and I kind of think it’s a zeitgeist. Simply defined, surrealism strives to reconcile our dre...

X-Rite Pantone® brings together the art and science of color to empower brands and packaging converters to deliver on design and color intent for their packaging. Last week we were in Atlanta at HOW Design LIVE 2016, introducing a few new tools that can help designers achieve color fidelity. HOW is a more than just a conference for designers and brands – it’s an inspiration-packed, global creative gathering of the industry’s best. This made it the best place for us to showcase Panton...

Ganz gleich, was Sie herstellen: Farbmessungen sorgen dafür, dass Ihre Farben während der gesamten Produktion präzise und konstant bleiben. Bei der Auswahl des für Ihre Anforderungen am besten geeigneten Spektralphotometers sollten Sie vor allem die Art der zu messenden Oberfläche berücksichtigen. Die Farbmessung bei glänzenden Oberflächen ist problematisch, weil Glanz die Farbwahrnehmung beeinflusst. Glanz entsteht, wenn eine Oberfläche das auftreffende Licht spiegelnd reflektiert. Da Spektra...

The X-Rite eXactTM is a portable spectrophotometer designed for pressroom use. Two big reasons for its success are it’s cordless operation and innovative color touch screen, which it make it very easy for printers and packaging converters to understand, control, manage, and communicate color from anywhere on the pressroom floor. Today we’ll take a look at the top five features that make the eXact an invaluable tool for offset litho, flexo, and digital printers. Wireless operation, plus unteth...