To achieve consistent and accurate color, you must ensure the design intent can be faithfully produced across all the different packaging substrates. When brand colors encompass a wide range of substrates and printing processes, each is likely to have a different impact on color outcome.
Just a small change or action in design can have a butterfly effect as the designs migrate through their life cycles. All of this can cost millions of dollars in waste, rework, brand integrity issues and even customer defection.
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