Learn How to Tell a Color Story Like Soap and Glory
No7 Beauty Company used to use a physical reference to communicate color expectations but realized a lack of color consistency across printed packaging. Learn how X-Rite Pantone worked with No7 Beauty Company to select a new pink brand color for Soap & Glory as part of a brand visual identity (BVI) re-design and ensure it is properly reproduced on multiple packaging types across the supply chain.
- Decrease their brand pink color from multiple shades to one clearly specified digital target color.
- Reduce the color target variance from over 6 dE in some cases to a current average of <1.3 dE.
- Set clear color expectations across over 30 different print, ink, and substrate combinations.
- Deliver ongoing visibility into the color quality of the global print supply chain.
Grow your business with the global leader in color trends, science and technology.
Get in touch to speak with a Color Expert about your needs.
Additional Videos You Might Enjoy
In this video, learn how brands and designers can visually compare and assess how brand colors will reproduce on different packaging types during design.
Color can impact your bottom line in different places. Watch to learn tips to eliminate millions of dollars in waste, rework while maintaining brand integrity and equity.
