According to autolist.com, over 80% of cars produced today are white, black, or some shade of gray. It’s not necessarily because bright and bold colors are more difficult to produce and match than their grayscale counterparts, they just take longer to get through the inspiration and car design process. Believe it or not, producing a new auto color can take up to five years before it makes it to the showroom floor. It’s a long, tedious process for designers, paint...
Posted June 27, 2022 by X-Rite Color
In a perfect world, you should be able to put ink in the press and simply run a job. Unfortunately, every year flexo and gravure printing operations waste ink, substrate and press time trying to get color right. Although advancements in technology have made it easier to achieve color accuracy, the variables that affect color still exist. In this three-part series, we're sharing over two dozen reasons your color might be wrong on press. If you missed the first article - Instrumentation - check i...
Posted October 19, 2021 by Scott Harig
The Pantone Color of the Year announcement is always exciting. Not only does it set the stage for upcoming trends, it also provides brand owners and designers critical guidance for marketing and product development. However, those who are charged with manufacturing products and packaging with trending colors (like 2021's Ultimate Gray and Illuminating) know it doesn’t “just happen.” It takes time and effort to incorporate new colors. Whether you work in paints, plasti...
Posted December 14, 2020 by X-Rite Color
