Brands may not have a line item in their budget for color, but it can impact the bottom line in different ways. Understanding the true cost of color can help accelerate go-to-market, reduce waste, and save thousands. Color plays a big role in purchase decisions when you consider it only takes shoppers 2 to 7 seconds to select an item from the shelf. To stand out, brands must introduce interesting designs to launch new varieties and seasonal specials, while considering the impact new packaging wi...

Brands invest a great deal of time and resources when selecting a new color to represent their products. If the color doesn't match expectations after printing, runs are wasted, and everyone is left wondering where the color went wrong. Here's a typical scenario. A brand selects a season color for product packaging and communicates that color to the designer. The designer integrates the color into the design and hands it off to the premedia team to convert it into print-ready files. The files a...

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Starbucks has once again kicked off the holiday season with four new festive cup designs. This year they surprised us with a magenta accent, which “lifts the traditional holiday colors and makes the red even look brighter,” said Kristy Cameron, Starbucks’ creative director. In the frenzy of holiday shopping, packaging plays a crucial role in catching the eye of potential buyers. However, staying ahead of the game and adapting packaging designs to align with ever-changing con...

If ensuring color consistency is part of your job description, you’ll want to learn more about PantoneLIVE. Our customers report that it helps them get products to market an average of four times faster! PantoneLIVE is an end-to-end, digital color communication ecosystem that helps everyone involved in a packaging workflow visualize and communicate color. It shows which colors are achievable, and which are not, across everything from flexible packaging to corrugated board. And, since the digital...

What happens when you have more than 2,000 brand colors to manage across a complex global packaging supply chain? Things get complicated! Although it may seem easier to create a new color than to dig through databases or binders of color drawdowns to find the closest match, the problem comes later when you’re faced with a huge, unmanageable library. One of our clients, a well-known fast-moving consumer packaged goods (FMCG) company, understands how easily things can get out of control. They wer...

かかる時間は2秒から7秒です。ほんのわずかな時間だけですが、消費者が多くの購買決定をするための必要な時間です。 これは、よく話題になり、研究された「最初の真実の瞬間」です。 エックスライトの印刷・包装用のカラーマネジメントソリューションは、品質管理、調色、自動化において、優れた効果を発揮します。     色は、「最初の真実の瞬間」において、人を引き付け、人に魅力を伝えるための重要な要素です。これは、ブランドと消費者の関係において、最初に正しい色を得ることが非常に重要になります。 ブランドマネージャーやパッケージデザイナーは、製品にふさわしい位置を作り出すため、数えきれないほどの時間とエネルギーを投資しています。 製品の包装と開封は、消費者にとって、繰り返しの面白い体験となり、製品の魅力を高める効果もあります。そのため、製品が毎回登場するたびに、デザインの意図を確実に実現することが重要です。消費者が製品に触れるたびに、一貫した体験を生み出せるための基礎となるものです。 パッケージ印刷の大規模生産が必要な場合、カラーコントロールと一貫性は、特につかみどころ...

This time of year, the internet is full of Top 10 Countdowns. It’s a tradition we’ve embraced since 1940 when the Billboard published its first chart ranking the top selling recorded songs. Since then, others have jumped on the bandwagon to highlight the most popular trends of the previous year.   We’ve been publishing our top-read blogs since 2016, and we’re happy to see some educational topics like color perception, tolerancing, and spectrophotometers continue to r...

It’s important to ensure design intent is realized each time and everywhere a product appears. But with so many variables to impact print quality, how can brands utilize suppliers around the world and still achieve consistent color? Our X-Rite Pantone Packaging Color Experts have designed a series of consulting services and workshops to help you get the most from your print, packaging, plastic or textile value chain.   Offered both online and onsite, these interactive sessions i...

２ピース金属缶のようなメタライズされた基材は、製造コストが高く、印刷のカラーコントロールも困難な課題になります。 金属缶印刷業界では、色測定の定義を受け入れることに抵抗を感じる人が多いかもしれませんが、色測定は、加工工場の全体で一貫した色を作り出し、持続可能な取り組みを実現するために最も早く、最も正確で費用対効果の高い方法です 本記事には、以下のトピックスについてお話しします。 通常のカラーコントロールプログラムにおける目視評価の欠点 金属缶印刷向けのデジタルカラーソリューションの構成要素 金属缶印刷の色を測定するために、最適な分光測色計を紹介 以下は、X-Riteによって2020に実施された飲料缶のゲージR＆R研究結果で、X-Riteデジタルカラーソリューションが飲料缶製造環境において正確性と繰り返し性を確認しています。   目視評価が色の精度を評価するのに十分ではない理由 通常、色を見るためには３つの要素が必要です。それは、人間の目、光と物体です。これらの３つの要素はすべて変動の影響を受けています。 ...