The Future of Color Consistency: LED Lighting Solutions for Industry Standards For years, fluorescent bulbs have been a mainstay in industries requiring accurate color assessment, but their downsides are becoming increasingly hard to ignore. These lights require warm-up time and may distort color accuracy, both of which lead to production delays and translate into higher sample costs. More importantly, fluorescent bulbs contain hazardous materials like mercury, complicating their disposal. Thi...

Autura Ink: The Future of Cloud-Native Ink Formulation and Quality Control X-Rite’s latest innovation, Autura Ink, a cloud-native ink formulation and quality control solution, recently won the prestigious PRINTING United Alliance Pinnacle Award in the color management and quality control category. This award recognizes innovative new products that significantly enhance the printing industry through exceptional quality, capability, and productivity. We sat down with Ming-Pong Liu, Software...

Accelerate ROI, digital transformation, and sustainability with a digital textile color program. Hiccups in getting to market can be devasting for any type of business. For fashion, soft goods, apparel, and footwear brands, a major concern is missing out on the opportunity to increase sales and establish or reinforce brand credibility. Brands simply can’t afford any unnecessary slowdowns during the execution of a design due to delays in preliminary steps such as the color approval process....

Looking for a centralized location to manage your X-Rite products and services? Check out My X-Rite. Whether you need product information or support, service details, or access to learning resources, our free online portal is just a few clicks away. 24/7 Access: Easily access your personal dashboard from your computer or mobile device around the clock. Personalized Dashboard: See what matters most to you in one convenient location. Effortless Service & Support: Submit and track...

Starbucks has once again kicked off the holiday season with four new festive cup designs. This year they surprised us with a magenta accent, which “lifts the traditional holiday colors and makes the red even look brighter,” said Kristy Cameron, Starbucks’ creative director. In the frenzy of holiday shopping, packaging plays a crucial role in catching the eye of potential buyers. However, staying ahead of the game and adapting packaging designs to align with ever-changing con...

The environmental footprint of fashion is out of control. According to the National Resources Defense Council (NRDC), “Textile mills generate one-fifth of the world's industrial water pollution and use 20,000 chemicals, many of them carcinogenic, to make clothes.” Fabric being dyed in factory. Image from NRDC.org.  A Problem That Impacts Everyone Did you know it takes about 200 tons of water (enough to fill several swimming pools) to produce one ton of cott...

If ensuring color consistency is part of your job description, you’ll want to learn more about PantoneLIVE. Our customers report that it helps them get products to market an average of four times faster! PantoneLIVE is an end-to-end, digital color communication ecosystem that helps everyone involved in a packaging workflow visualize and communicate color. It shows which colors are achievable, and which are not, across everything from flexible packaging to corrugated board. And, since the digital...

他人から「りんご」と言われた時に、あなたは、赤、緑、黄のどれを思い浮かべますか？ もし、顧客から具体的ではない説明で調色を求められたら、どうすればよいでしょうか？。カラーコミュニケーションというとてもシンプルな定義が、カラープログラムの成功を左右することができます。詳しくは、以下のブログをご確認ください。 絵は千の言葉を描けますが、言葉だけでは、千の色を描く事は出来ません。 色に関する循環的な会話は日常に起きるものです。一般的には、誰かが色を少し変えて欲しいという要求から始まります。例えば、もっと暖かく、もっとポップにして、もっとトーンダウンして、などです。あなたも何度か経験したことがあるのではないでしょうか。デザイナーとの電話では、欲しい色が「見えている」と言われたのに、それを表現するための適切な言葉が見つからないことです。あるいは、自分が伝えたつもりの色が出なかった印刷業者との会話も難しいです。 ブランドオーナー、デザイナー、サプライヤー、そしてメーカーは、さまざまな方法で、そして、多くの場合口頭で、期待する色を伝えようとします。さらに、色の説明が伝えられるたびに、それは少しず...

This time of year, the internet is full of Top 10 Countdowns. It’s a tradition we’ve embraced since 1940 when the Billboard published its first chart ranking the top selling recorded songs. Since then, others have jumped on the bandwagon to highlight the most popular trends of the previous year.   We’ve been publishing our top-read blogs since 2016, and we’re happy to see some educational topics like color perception, tolerancing, and spectrophotometers continue to r...

Color plays a major role in our food choices. Many foods like Swiss cheese, strawberries, broccoli, and mashed potatoes always look the same. We know what to expect when we take our first bite. But what if your mashed potatoes were green? Would they taste different? Would you even try them? Why Color Analysis is Important for the Food Industry   There has been a lot of research about the role color plays in how we perceive and even taste food. These studies show that our judgment of f...