色に関するブログ

The environmental footprint of fashion is out of control. According to the National Resources Defense Council (NRDC), “Textile mills generate one-fifth of the world's industrial water pollution and use 20,000 chemicals, many of them carcinogenic, to make clothes.” Fabric being dyed in factory. Image from NRDC.org.  A Problem That Impacts Everyone Did you know it takes about 200 tons of water (enough to fill several swimming pools) to produce one ton of cott...

If ensuring color consistency is part of your job description, you’ll want to learn more about PantoneLIVE. Our customers report that it helps them get products to market an average of four times faster! PantoneLIVE is an end-to-end, digital color communication ecosystem that helps everyone involved in a packaging workflow visualize and communicate color. It shows which colors are achievable, and which are not, across everything from flexible packaging to corrugated board. And, since the digital...

When all of final production packaging comes together on the store shelf, it’s a brand’s moment of truth. Do the stand-up pouches, overwraps, and corrugated POP displays match? How close is the color to its standard? We know you spend so much time and money designing, proofing, sampling, printing, and shipping… so where does the color go wrong? Is it an issue with accuracy, consistency, or both? Package designs come together on the shelf. Here you see pouches, labels, cartons, and corrugated wit...

What happens when you have more than 2,000 brand colors to manage across a complex global packaging supply chain? Things get complicated! Although it may seem easier to create a new color than to dig through databases or binders of color drawdowns to find the closest match, the problem comes later when you’re faced with a huge, unmanageable library. One of our clients, a well-known fast-moving consumer packaged goods (FMCG) company, understands how easily things can get out of control. They wer...

かかる時間は2秒から7秒です。ほんのわずかな時間だけですが、消費者が多くの購買決定をするための必要な時間です。 これは、よく話題になり、研究された「最初の真実の瞬間」です。 エックスライトの印刷・包装用のカラーマネジメントソリューションは、品質管理、調色、自動化において、優れた効果を発揮します。     色は、「最初の真実の瞬間」において、人を引き付け、人に魅力を伝えるための重要な要素です。これは、ブランドと消費者の関係において、最初に正しい色を得ることが非常に重要になります。 ブランドマネージャーやパッケージデザイナーは、製品にふさわしい位置を作り出すため、数えきれないほどの時間とエネルギーを投資しています。 製品の包装と開封は、消費者にとって、繰り返しの面白い体験となり、製品の魅力を高める効果もあります。そのため、製品が毎回登場するたびに、デザインの意図を確実に実現することが重要です。消費者が製品に触れるたびに、一貫した体験を生み出せるための基礎となるものです。 パッケージ印刷の大規模生産が必要な場合、カラーコントロールと一貫性は、特につかみどころ...

他人から「りんご」と言われた時に、あなたは、赤、緑、黄のどれを思い浮かべますか？ もし、顧客から具体的ではない説明で調色を求められたら、どうすればよいでしょうか？。カラーコミュニケーションというとてもシンプルな定義が、カラープログラムの成功を左右することができます。詳しくは、以下のブログをご確認ください。 絵は千の言葉を描けますが、言葉だけでは、千の色を描く事は出来ません。 色に関する循環的な会話は日常に起きるものです。一般的には、誰かが色を少し変えて欲しいという要求から始まります。例えば、もっと暖かく、もっとポップにして、もっとトーンダウンして、などです。あなたも何度か経験したことがあるのではないでしょうか。デザイナーとの電話では、欲しい色が「見えている」と言われたのに、それを表現するための適切な言葉が見つからないことです。あるいは、自分が伝えたつもりの色が出なかった印刷業者との会話も難しいです。 ブランドオーナー、デザイナー、サプライヤー、そしてメーカーは、さまざまな方法で、そして、多くの場合口頭で、期待する色を伝えようとします。さらに、色の説明が伝えられるたびに、それは少しず...

Anyone responsible for printing goods or packaging knows that some colors, like orange, are just too difficult to reproduce using only CMY inks. A fourth color, black (K, which stands for key color) is often added to subtractive color printing applications. Since C+M+Y actually creates a muddy brownish color due to ink impurities in C, M and Y, adding a true black ink creates the deep color and tones that CMY alone can’t achieve, plus adds density to the shadows. This four-color printin...

This time of year, the internet is full of Top 10 Countdowns. It’s a tradition we’ve embraced since 1940 when the Billboard published its first chart ranking the top selling recorded songs. Since then, others have jumped on the bandwagon to highlight the most popular trends of the previous year.   We’ve been publishing our top-read blogs since 2016, and we’re happy to see some educational topics like color perception, tolerancing, and spectrophotometers continue to r...

It’s important to ensure design intent is realized each time and everywhere a product appears. But with so many variables to impact print quality, how can brands utilize suppliers around the world and still achieve consistent color? Our X-Rite Pantone Packaging Color Experts have designed a series of consulting services and workshops to help you get the most from your print, packaging, plastic or textile value chain.   Offered both online and onsite, these interactive sessions i...

High morale can make a tangible difference in the lives of your employees. According to Fast Company, employees with high job satisfaction sleep better at night, which leads to other healthy behaviors like eating well, working out, and better focus. These benefits of high employee morale roll over as advantages for the company, too. Healthy employees come to work more often and are more dedicated, creative and innovative on the job … which all improve the business outcome. As noted by Th...

Color plays a major role in our food choices. Many foods like Swiss cheese, strawberries, broccoli, and mashed potatoes always look the same. We know what to expect when we take our first bite. But what if your mashed potatoes were green? Would they taste different? Would you even try them? Why Color Analysis is Important for the Food Industry   There has been a lot of research about the role color plays in how we perceive and even taste food. These studies show that our judgment of f...

ブランドカラーの選定や、新製品ラインのパレット作成、季節のパッケージデザインなどのとき、色選びにはインスピレーションが不可欠なものとなります。

インスピレーションは日常の生活から得られます。

パーティー

食料品店

スポーツイベント　など

そして、もちろん、自然です。母なる自然は、最も美しいカラーパレットを生み出すコツを知っています。

「2022/2023年秋冬の色彩は、安らぎと回復をもたらす色彩と、活力に満ちた色調を組み合わせることで、私たちが求める穏やかさや快適さと、エネルギーを高める活力を対比させています」と、Pantone Color InstituteでのエグゼクティブディレクターのLeatrice Eiseman氏は述べました。「矛盾に満ちた環境へ進む中、2022/2023年秋冬の色相は、消費者が対照的な色合いの間を流動的に移動することができ、その日の自分らしさや気持ちをのびのびと表現できるようにします」と述べています。

デザインナーはこうしたトレンドを意識して、消費者を惹きつける色合いの異なるパレットやコーディネートカラーを作成する必要があります。

例をあげましょう。あなたは来秋の製品パレットを決めるタスクを任されて、ちょうどアディロンダック地方に1週間のハイキングに出かけるところだとします。山肌を覆う美しい紅葉や紫、赤、黄色など。そして、鮮やかなマム、パンプキン、ひょうたんが、あらゆる色合いのオレンジ色で小さな町を埋め尽くしています。これらの色をすべて覚えていて、スタジオで再現することができますか？

おそらく無理ではないでしょうか。

人間は200万色以上の色を識別することができますが、色の記憶は非常に乏しいです。「1分前に見た色を再現してください」と言われても、ほとんどの人が失敗してしまいます。

しかし、ポータブル分光測色計を持っていけば、その問題が起きません。さらに、スタジオに持ち帰れば、さまざまな色調を簡単に再現することができます。小型で高性能な分光測色計があれば、デザインナーはいつもどこでも便利に色のインスピレーションを得ることができます。

カラーマッチングツールの使用方法

エックスライトのCAPSURE デバイスで、インスピレーションからパレット仕様に移行するのに、以下の簡単な３つのステップをご紹介します。

1. 校正されたCAPSUREを測定したい対象物に当て、ボタンを押します。CAPSUREは、あらゆる質感やパターンを測定することができます。
   
   
   
   
2. CAPSUREはその色の数値を制作に記録し、あなたが選んだファンデッキ、どれでも最も近い色の一致を確認します。これを各オブジェクトに対して、繰り返す作業です。
   
   
   
   
3. 撮影が終わったら、すべての美しい色を評価し、気に入った色を選び、Pantone仕様のデザインパレットを作成します。

日常生活から色を取り込むことで、デザインに最適なインスピレーションを生み出すことができます。インスピレーションがいつ来るかわかりませんが、色彩科学の技術があれば、いつでも準備万端です。

ポータブル型の色識別・調色ツール

多用途

CAPSUREは、平面上の色を正確に読み取り、関連するカラーライブラリの中から最も近いものを見つけます。CAPSUREは軽量で、使いやすいです。デザインナーがコーディネートカラーを見つけるためサポートするデバイスだけでなく、ペンキ屋の店員まで最小限のトレーニングを受けるだけても、お客様が求めている壁、カーペット、家具、フローリング、衣類などの 色合わせの探し にも活用できます。

便利性

CAPSUREは、ハーモニーパレット、類似色、カラーナビゲーションの機能により、お客様の選択とデザインプロセスのために、推奨色を提供し、さらなるインスピレーションの求める場面に最適です。また、コーディネートカラーや補色パレットを開発するために、多色パターンの中の色を分離することができます。色情報を記録・保存してアクセントカラーの選定に利用したり、ダウンロードして店頭での調色に利用することもできます。

利用性

• 測定前にサンプルをプレビュー。ズームインして特定のエリアを手動で選択したり、詳細で多色なサンプルから主な色合いを自動的に特定することができます。
• USB充電池で駆動・軽量でどこにでも持ち運び可能です。
• 最大100の測定値を保存でき、内蔵マイクで各色の音声記録を作成できます。
• 独自のワンクリック・カラー識別システムにより、色成分を正確に識別し、カラーコレクション間のベストマッチを素早くクロスチェックできます。
• 保存した色を呼び出してカスタムパレットを作成し、一般的なデザインアプリケーションで選択を統合することができます。

色は大事だと、よく言われています。なぜ大事なのか知っていますか。実際、生産工程において、色はとても重要な要素です。しかし、残念ながら、多くのメーカーは、色を正しく表現することが以前と比べ、はるかに難しくなったと気づいています。なぜなら、取引先のブランドは、より厳しい許容範囲を満たすことを求めています。 その理由の一つは以下のとおりです。 メタリックパッケージ、真珠光沢仕上げ、カスタムファブリック、鮮やかな新色など、色技術の進捗は顧客を魅了する一方で、生産における一貫性を持たせることがより難しくなっています。 たとえば、コンポジットデッキを例としてあげましょう。以前はグレーかブラウンの2択しかありませんでした。そして、デッキ全体に調和が取れていけば、お客様は十分満足されました。しかし、今では、深い木目模様やエキゾチックな色など、多くの選択肢があります。そのため、メーカーは2～3色ではなく、数10色を管理しなければなりません。統一感を出すために、より難しくなりました。 パッケージもそのひとつです。かつて、印刷された箱のみが並んでいたお店でも、今はホイルパウチやブリスターパック、マルチ基...

カラーマネジメントは、画像処理のワークフローにおける各デバイスを識別し、特徴づけ、すべてのデバイスが同じ言語でコミュニケーションを取れるようにするプロセスです。 ICC（インターナショナル・カラー・コンソーシアム）の定義によると、カラーマネジメントを実施したワークフローはキャプチャーからプルーフィングと最終出力に至るまで、予測性かつ一貫性、再現性を持ちます。   デジタルカラーマネジメントを導入することで、印刷ワークフローに関わるすべての人が、指定された色のスペクトル値を参照し、工程に沿った複数のステップで精度をチェックできます。 デジタルカラーマネジメントワークフロー デジタルカラーマネジメントはブランドオーナーの期待とデザイン、インキルーム、プリプレス、印刷オペレーターの間のギャップを埋め、製品の品質を高めます。  デザイン作業では、最終的な素材を再現する色を正確に指定し、 キャリブレーションされたモニター を使って達成可能性を把握することを意味します。 インキルームは、正しい色を素早く&nb...

As the temperature of light changes, so does our perception of color. As I mentioned in our last post, light plays a huge role in the way we perceive color. Today we’ll look at the science of color in manufacturing and photography; specifically how an object’s reflective and absorptive properties and viewing technology can impact the colors we perceive. To reflect or not to reflect… that is the question. The colors an object absorbs and reflects is determined by its material – is it metal, plas...

Benchtop spectrophotometers measure in transmission and/or reflectance mode to capture and quantify color on opaque, transparent, and translucent samples. Reflectance spectrophotometers measure color by flashing light onto the surface of the sample and measuring the percentage of spectral reflectance of different wavelengths at 10 nanometer increments. This blog explains how a spectral reflectance measurement works so you can determine if it will meet your color measurement and quality control ...

According to autolist.com, over 80% of cars produced today are white, black, or some shade of gray. It’s not necessarily because bright and bold colors are more difficult to produce and match than their grayscale counterparts, they just take longer to get through the inspiration and car design process.  Believe it or not, producing a new auto color can take up to five years before it makes it to the showroom floor. It’s a long, tedious process for designers, paint...

As the range of substrates, inks, and printing technologies has expanded, so has the challenge of maintaining color quality for brands and printers. A workflow based on digital standards is the easiest way to achieve accuracy and consistency across shifts and sites, regardless of production requirements. Adding a quality control solution like ColorCert® to your workflow can boost your bottom line even more. What is ColorCert? ColorCert is a modular, job-based solution that streamlines color ...

With more consumer package goods (CPG) brands implementing packaging quality control programs to monitor color tolerances, converters and package printers need color measurement solutions that integrate directly with reporting systems. Our IntelliTrax2 Pro and eXact Auto-Scan Pro Scanning Solutions combine the power of our industry-leading automated scanning devices with the power of our end-to-end software solutions to meet the needs of brands, packaging converters, and commercial printers alik...

When choosing a beverage product from the store shelf, consumers not only demand superb taste, but also consistency in the way the beverage looks to the human eye. Color and transparency are essential markers for quality - any imperfection can indicate contamination, impurities in the raw materials, or process variations caused by heating and oxidation. However, drinks like fruit and vegetable juice, beer, and blended cocktails are difficult for manufacturers to control during production. Natura...

.upcoming-webinar-block { width: 100%; display: table; margin-bottom: 20px; } .upcoming-webinar-left { width: 120px; padding-right: 20px; display: table-cell; } .upcoming-webinar-left img { margin-top: 10px; } .upcoming-webinar-right { vertical-align: top; display: table-cell; } Color measurement devices have been around since the 1940s, but they’ve come a long way since then. Built by Jules Duboscq in France in 1870, t...

Last week Pantone announced the Pantone Color of the Year 2020 - Very Peri (PANTONE 17-3938). The Pantone Color of the Year announcement isn’t just important for designers. Since this color will set the stage for upcoming trends, brand owners should also take notice to capitalize on this trending color. Bring Very Peri to Market, Fast. Is Virtual Design the Answer? The fashion and apparel industry began embracing virtual design years ago. Luxury brands like Louis Vuitton, Burberry, ...

In a perfect world, you should be able to put ink in the press and simply run a job. Unfortunately, every year flexo and gravure printing operations waste ink, substrate and press time trying to get color right. Although advancements in technology have made it easier to achieve color accuracy, the variables that affect color still exist. In this three-part series, we're sharing over two dozen reasons your color might be wrong on press. If you missed the first article - Instrumentation - check i...

In a perfect world, you should be able to put ink in the press, run a job, and achieve color consistency. Unfortunately, every year flexographic and gravure printing operations waste ink, substrate, and press time trying to get color right. Although advancements in technology have made it easier to achieve color accuracy, the variables that affect color still exist. In this three part series we’ll share over two dozen reasons your color might be wrong at press side. Today’s topic lo...

In a perfect world, you should be able to put ink in the press and simply run a job. Unfortunately, every year flexo and gravure printing operations waste ink, substrate and press time trying to get color right. Although advancements in technology have made it easier to achieve color accuracy, the variables that affect color still exist. In this three-part series, we’re sharing over two dozen reasons your color might be wrong on press. We’ve already covered two important factors &nda...

測色は、色の重要な作業において、色の品質を指定・定量化・伝達・定形化・検証するために必要です。色の感じ方は人それぞれ異なるため、測色は目視評価より正確な結果を得られます。  色測定とは？ 色測定は、サンプルによって放射・透過・反射される光の量をとらえ、スペクトルデータとして定量化することで、光源の変化分も捉えることが出来ます。測色計（分光測色計）で行う色測定は、目視評価より正確です。なぜなら、人間の色認識は差を表すのは得意ですが、定量的に示すことは不得意です。色に関わる重要な作業には、色を識別・定量化・伝達・区別するための分光測色計の導入を強く推奨します。 色波長の測定方法 色を測定するには、分光測色計と呼ばれる測色装置でサンプルに光を当て、人間の目に見える波長範囲である380nmから780nmの範囲で透過または反射した光の量をとらえます。分光測色計は波長範囲にわたるスペクトル波長測定に基づき、計算を行い、スペクトルデータを定量化します。  測色計とは？ 測色計には、色彩計と分光測色計の２種類あります。 色彩計は人間の目と同じように色を認識し、赤・緑・青を感じる3...

2020年、製造業界は仕事のやり方を見直さなければなりませんでした。 世界中でコロナウィルスの影響により、試作品を確認するための移動が制限され、現物サンプルの出荷が遅れました。 多くのメーカーは、生産を継続するためにデジタル・カラーサンプルを使用する方法を模索し始めましたが、 問題はカラーサンプルが正しい見え方を再現できないことでした。 デスクトップアプリケーションPANTORAは、この問題を解消します。 PANTORAを使えば、ユーザーは分光測色値を計測またはインポートし、バーチャル・マテリアルとして保存、管理、表示、編集、レンダリングすることができます。 また、PANTORAはこれらのバーチャル・サンプルをAppearance Exchange File (AxF)フォーマットにデジタル交換し、3Dレンダリングアプリケーションで使用することができます。 現在、PANTORAのレンダリングパートナーはRGBデータのみをサポートしています。 しかし、スペクトルを組み込むための機能が実装されるまでは、PANTORAを使ってスペクトル・データをRGBデータに変換することができます。 ここで...

X-Rite Pantone has been working with Asda for several years, supporting the implementation of ColorCert, a digital color program to achieve time and cost savings and deliver brand presence and quality assurance on shelf. We recently published a case study that explains how digital color has helped Asda improve color and consistency scores by 200%. We encourage you to download the case study to learn more. With a tried and proven color management model in its Food and Non-Edible categories, Asda ...

The Pantone Color of the Year announcement is always exciting. Not only does it set the stage for upcoming trends, it also provides brand owners and designers critical guidance for marketing and product development. However, those who are charged with manufacturing products and packaging with trending colors (like 2021's Ultimate Gray and Illuminating) know it doesn’t “just happen.” It takes time and effort to incorporate new colors. Whether you work in paints, plasti...

The color of liquid is one of the most difficult things to control during production. But it’s important. Would you choose a bottle of juice or cleaner that is lighter in color than the other bottles on the shelf? What about cough syrup?     Liquid is hard to measure because it can range in transparency from translucent to opaque. It’s also hard to hold, and the measurement device can’t touch it or the optics and the sample will both be contaminated.   Today&rsq...

パッケージング業界では常に「サステナビリティ」が最優先とされています。サステナビリティとは、環境のニーズと次の世代を考慮し、あらゆる手段を用いて生産工程における無駄を排除することです。それは、社会的責任を配慮するだけではありません。消費者は商品の購入を決定する際、サステナビリティに取り組む商品であるかどうかをチェックする傾向にあるためです。   もちろん、サステナビリティに取り組むことだけが、店頭に並ぶ商品ブランドを形成する要素ではありません。新型コロナウイルス感染症に関する水際対策が強化されると共に、印刷工程やカラーの承認作業を現場で行うことが困難になってきており、それにより印刷工程が長引き、またパッケージ色のあらゆる問題にもつながっています。そのような工程は目標から外れ、無駄なコストが発生してしまいます。    サステナビリティに取り組むと同時に、新型コロナウイルス感染症に関する水際対策にも対応できるパッケージを実現するには、手作業を要する旧式システムから、テクノロジーベースのワークフローに移行し、コスト削減と一貫したブランド色の確保に努める必要があり...

Recently we had the opportunity to sit down with Laura Guido-Clark, a consumer products designer of color, material, and texture. She has been dubbed an “Experience Consultant,” which reflects her interest and study of human reactions to the look and feel of new products.   Photo by Laura Flippen. We asked Guido-Clark to speak with us because we also appreciate the importance of color in our lives.   Q. What inspired you to pursue a career in color? A. When I wa...

Whether you’re producing textiles, automotive parts, or plastic pieces, color needs to remain consistent or the final product will be rejected. Unfortunately, there are many ways for color errors to creep in during manufacturing. Creating and using accurate digital color standards is one way to combat these errors. Digital color standards can be used in software to specify and communicate color, formulate colorants and raw materials, and control color quality. They give brand owners peac...

As the industrial plastics market grows increasingly competitive and demands more sustainable practices, manufacturers need new ways to formulate and produce accurate color faster, with less waste. Digital color standards are one of the most effective tools to bridge this gap. They also enable color work and communication from remote locations.   With digital color standards, brands and designers can set clear expectations with supply chains. In turn, suppliers can achieve color goals wit...

Whether you work with plastics, coatings or textiles, you must consistently achieve in-tolerance color or your product could be rejected before it even makes it to the shelf or showroom.     This is especially true for brands that rely on off-site suppliers and manufacturers for raw materials and parts that come together at assembly, such as the plastic dashboard, fabric seats, and coated interior panels of a car. Even if each site produces in-tolerance color, it must be monitored an...

競争の激しい市場において、ブランド企業とパッケージデザイナーは、店頭に並んだ自社製品を差別化する方法を模索しています。その対策は、色だけでなく、箔、特殊ワニス、ソフトタッチの仕上げなどの装飾オプションまで広がっています。また、デザイナーは従来の印刷だけでなく、より強いソリッドカラーや蛍光色、虹色なども使用するようになっています。デジタル ソリューションにより、パッケージのバリエーションを増やせ、稼働時間の短縮やサイクル タイムの短縮に対応できるようになります。 鮮やかな色や仕上げは、パッケージを店頭で目立たせますが、この傾向はパッケージ印刷のコンバーターに多くの課題をもたらします。消費者に鮮やかな色や仕上げを与える光の物理学的性質が、測定上の課題にもなっています。見る人に輝きを与えるよう、光が反射したり屈折したりすると、分光測色計で捉えるのが難しい鏡面成分も生じます。 ここでは、パッケージ印刷業者とコンバーターがデザイン意図に沿って、強いソリッドカラーと特殊な仕上げを施したパッケージを製造するための5つのヒントをご紹介します。成功している企業には、大きなビジネス成長のチャンスがありま...

COVID-19 has stopped many industries in their tracks, textiles included. Travel bans and shelter-in-place orders are forcing vast, inter-connected supply chains to rethink the way they work.  For brands that were already looking for new ways to achieve accurate color and speed time to market, this could be an opportunity. This global pandemic may help the apparel industry make important decisions to change the way it works – for the better – not only to get through this crisis, ...

Reflective surfaces and metallic inks are very popular for printing and packaging applications. Consumers love the look; but for printers, these substrates and inks are expensive and make color control a challenge. Today we’re taking a look at the measurement options available for controlling these very marketable print and packaging applications to help printers and converters meet brand owner expectations and maintain the highest possible quality output. Sphere vs. 45°:0° - ...

There are different levels of process control that are used for print. While visual comparisons can be used to provide a rudimentary judgment of a match, they can be very subjective, and thus not very accurate, or repeatable.  Using a densitometer can provide quantitative actionable feedback for the press operator. This can include measurements of solid ink density, tone value increase (also known as dot gain), Ink Trap, and other print characteristics. These are known as mechanical print c...

No matter the industry, our customers are all working toward the same goal: Achieve accurate color and keep production moving. Even in the best conditions, color data can be a challenge to capture and share. COVID-19-related travel bans and social distancing guidelines are making it harder than ever.    Today we’ll share three easy ways to remotely share color data so you can achieve your color goals without shipping physical samples or making onsite visits. The Benefits of Digit...

Our customers who are now working remotely need to be aware that changing a small variable – such as approving color from home under a different light source, or emailing specifications instead of sending a physical sample – can introduce color issues that risk creating a larger color problem. The first and most critical stage to color control is accurate color communication. These resources will help you get started. The Importance of Color Communication Blog | Many color...

Spectrophotometers (“spectros” for short) are color measurement devices used to capture and evaluate color. As part of a color control program, brand owners and designers use them to specify and communicate color, and manufacturers use them to monitor color accuracy throughout production. Spectrophotometers can measure just about anything, including liquids, plastics, paper, metal and fabrics, and help ensure that color remains consistent from conception to delivery.   &nb...

Phone and computer screens are the window into the digital world of color, but if you are approving colors via email or text you need to be aware of the limitations.  For starters, each of your devices relies on a different color model to display color. Input devices – your camera and monitor – use the additive color model to display color. They start with darkness and add red, green, and blue light to create a spectrum of colors. Printers, on the other hand, use the s...

Does your quality control program include visual evaluation? Lighting plays a huge role in how we perceive color. It can help you verify whether the color of your product is acceptable and ensure it remains accurate in every possible lighting condition after purchase.     Many of our customers are finding visual evaluation to be even more important as they transition color reviews and approvals to a different location, such as in the home office or to another remote environmen...

So much goes into the way you perceive color, including light, genetics, the environment, human traits, and even fatigue. You may also be among the 1 in 255 women and 1 in 12 men who have some form of color vision deficiency. Our online color challenge is a fun way to better understand your color vision acuity.     Regardless of your color vision acuity, if you are communicating, evaluating, or approving color from a new location your eyes may trick you into making diff...

Color has always been a critical factor for our customers. Due to the COVID-19 pandemic, many are now trying to design, specify, communicate and ultimately achieve accurate color from remote locations or with less staff and fewer resources. Are you having trouble maintaining your color program in this unprecedented time?  We've compiled our most popular resources – blogs, videos, whitepapers, webinars, and case studies – to help you connect with your supply chain and ...

Appearance is more than just color. It’s an all-inclusive look at everything inherent to an object, including texture, gloss, transparency, translucency, and special effects like sparkle and shimmer. When viewed from different angles or under different lighting conditions, appearance effects can change our perception of color. That's why it’s important to control both color and appearance throughout design and development.  Durable goods brands use appearance effects to captur...

Managing color throughout production is always a challenge, but advances in color technology, like the metallic, shimmer, and pearlescence effects designed to capture consumer attention, are taking the frustration to a whole new level for quality control managers. This is especially true when producing parts that must match at assembly, such as the metal panels for a home appliance or the painted side mirrors for a vehicle.  Special effects are tricky to control because our perception can c...

紙、テキスタイル、プラスチック、コイルコーティング、ガラス業界など、インライン測色の意味を解説 エックスライトのインライン測色ソリューションを使用すると、さまざまな業界のメーカーは、生産全体を通じ、色の正確性と一貫性を評価でき、ISOのコンプライアンスを追跡できるようになります。インラインシステムは、製品の製造中にリアルタイムで色を監視し、製品が仕様外に逸脱し始めた場合に、オペレータに警告を出し、製品が無駄になる前に修正を行うことができます。 トラバースビームに取り付けられた非接触式インライン分光測色計ERX145はシートの左側、中央、右側を自動的に測定します。 エックスライトのインライン測色ソリューションは非接触分光測色計とESWinソフトウェアを使用しています。多くの装置は、スタンドアロンのラボユニットとしても機能しますが、システムには分光測色計をラインに設置するための移動フレームとロボットアームが含まれることがあります。用途やニーズに応じて、エックスライトのインライン測色ソリューションはプロセスコントロールシステムと連携し、リアルタイムのクローズドループの色補正を実現する...

Do you get a different feeling in a room full of warm, natural colors…  …than you do in a white and sterile office?  Has a building ever “spoken” to you? Color is an Integral Part of our World It's a visual language that everyone understands; a sensory perception that affects our emotions in many ways. Although it is often subconscious, the impact of color plays a fundamental role for interior and exterior architectural paints and coatings elements. ...

Colorimeters and spectrophotometers are color measurement devices that are used to capture, communicate, and evaluate color. From cardboard packaging to food, laundry soap, carpeting and small plastic parts, color measurement devices help ensure the color being produced matches the color that was originally specified. They’re used behind the scenes in just about every industry where color is important, including plastics, textiles, paints, coatings, print and packaging. There are basicall...

Inter-instrument agreement is a very important consideration when selecting color measurement devices for your workflow. Unfortunately, it’s such a technical topic that it leads to a lot of confusion about what it means and why it’s important. The Ci7860 sphere benchtop spectrophotomter is has an inter-instrument agreement specification of 0.06 average Delta E*, enabling brands to create the most precise master color standards. Today we’re making it as simple as possibl...

Spectrophotometers are color measurement devices that measure color to ensure it remains consistent from the time it’s specified until final quality check. They can be used to measure everything from liquids and plastics to paper, metal, and fabrics for just about every industry.   Here Are Our Top Spectrophotometer Picks for 2019.   Best Spectrophotometer to Create Digital Standards Using a digital standard is the most accurate way to specify and communicate color, des...

When choosing a food product, consumers demand consistency in both taste and appearance. While a lighter batch of oranges may still produce a delicious juice blend, a pale color can jeopardize USDA approval and leave consumers questioning the quality. Unfortunately for food and beverage manufacturers, the color of food – especially drinks like fruit juice and blended cocktails – is one of the most difficult things to control during production. Here’s why. 1. Liquid is hard to...

There’s been a lot of research around the role color plays in how we expect food to taste. The fact is, we judge flavor by the color of the food or drink, even before the first taste. We expect red foods to taste sweet like strawberries or cherries. White should taste like vanilla, and green is probably limey and tart or minty. Color cues can even determine whether we take that first bite. Most of us won’t even consider trying a food like mashed potatoes or pumpkin pie if it is ...

With so many requests for innovative bases, transparency, and special effects, formulating color for paint, coating, and plastic applications can be a challenge. To keep up, formulation software needs to be innovative, too. We recently launched version 10 of our Color iMatch formulation software, and it is our smartest version yet. It allows you to select cost-reducing parameters, such as lowest cost or fewest colorants, and will determine the best formula for your application. It work...

Are you wasting too much time and money on incorrect color? Even if you use the best color measurement tools available, your color will still fail without quality control. Quality control (QC) means verifying the color you specify is the same color you manufacture, throughout production. Setting up a QC program can help you accurately communicate color with clients and suppliers, inspect raw materials before you begin working, and verify your color is correct before you ship.   Five Impor...

As we move through spring and into summer, we’re revisiting Pantone Color Institute’s Spring/Summer 2019 Fashion Color Trend Report. This season’s report features the top 12 stand out colors as well as current takes on four classic neutrals.    Images extracted with permission from PANTONEVIEW Colour Planner Spring/Summer 2019.    According to Leatrice Eiseman, Executive Director of the Pantone Color Institute, “This new mindset underscores a...

It’s expensive to ship the wrong color. To make it right, you need to bring it back to the lab for reformulation, send someone to re-tint at the customer site, or dispose of it and start over. In addition to the expense of wasted time and materials, how do you quantify the loss of an unhappy customer? Five Steps to Efficient Formulation  With the right tools and processes, you can work fast and achieve precise matches in industrial paints and coatings.  1. Formulate Against...

Hitting offset lithographic color targets isn’t always fast or easy. The manual process of measuring color bars and making ink key adjustments takes time and opens the door to operator error. Meanwhile, the press is running (and wasting) paper and ink. To achieve accurate and repeatable color, printers need to convert their printing operation to an efficient manufacturing process and drive efficiencies in all phases of their operation. For many, a closed-loop automated solution is the...

Your customer rejected your latest shipment due to color.  You checked the color before you sent it and it passed tolerance…  You did everything the same way last time and it passed tolerance…  So why did it get rejected now? We get this question from our customers all the time.  The Dreaded “Error Stack” Color rejections create waste and increase production costs. Unfortunately, there are a lot of variables that contribute to the color you produce,...

To understand how color management works, you need a basic knowledge of the additive and subtractive systems of color reproduction. Both use a small number of primary colors that combine to produce a large number – or gamut – of colors… but the way they do that is quite different. In our Color Perception Part 1: The Effect of Light  post, we explained how the visible color spectrum (we know it as the rainbow) encompasses light wavelengths from approximately 380 to 720 nm....

Closed-loop color can mean something different to different audiences. When I first think about closed-loop color control, I may think about the pressroom, where it is really just a question of integrating measurements directly from the press, adjusting them, measuring and reporting, offering a nice closed-loop system that adjusts, controls, and allows me to report the results. But that’s really only one small aspect. You can incorporate a loop from the ink room, for instance, and bring t...

Warm weather is just around the corner and spring is in the air!   Fluffy yellow chicks…   Delicate pink tulips…   Soft green sprouts poking through the ground…   And, of course, spring M&M'S®! Advertisers target our springtime emotions through pastel colors. Pastels have a calming effect, and everywhere you look companies are using them to feed our desire to feel a bit of spring. Today we’ll take a look at the psychology of color, how marke...

The two most common spectrophotometers are the 0:45 and the sphere (aka diffuse/8°). We get a lot of questions about which is the best choice. Here’s the difference in how these two devices measure color, and guidelines for when to use each. 0:45 In a “fixed geometry” or “single angle” device, the first number is the starting point of the light, and the second number is where the light ends up after the reflection off the surface of the sample. In a 0:45 ...

For over a decade omni-channel has been a term used to describe digital and physical marketing. While many have strived to achieve an omni-channel strategy, unifying the digital and physical customer experiences have been an ongoing challenge for marketers. However, that may be changing. Advances in augmented reality (AR) can help to bring these two worlds together. Over the next few years, I believe we will see significant adoption of AR technology by brands and retailers as a way to engage con...

Using a light booth to visually judge color is a great start to a successful color evaluation program. It allows you predict how color will look under multiple light sources so there won’t be any color surprises when the light changes over the life of the product. Introducing a color measurement device to capture spectral data is the next logical step. For a really great color program, you need to use both a light booth AND a spectrophotometer. This dynamic duo offers benefits you can&rsqu...

If you work behind a paint counter, you know customers can surprise you with interesting and unique objects to color match. Many samples are relatively easy to measure, but when a customer shows up with a curved baseboard panel, a square of shag carpet, or a plush toy, things can get a little tricky. A few years ago, we learned just how challenging it was for our retail paint customers to color match unique samples. We took in a bag with textured and multi-colored items and asked the person behi...

You think you’re doing everything right, but your color isn’t consistent. Why? Through the years, designers have used many tools to help them specify color. Color swatches, style guides and product prototypes have been effective, but with the advent of the digital world, these physical tools are no longer enough. To be efficient, designers need to be SPECIFIC. X-Rite Pantone President Ron Voigt recently published an article in MediaPost that explains why. To be effective, designers n...

Appearance is more than simply color. It’s a comprehensive look at everything inherent to each unique material we come in contact with, including texture, gloss, transparency, and special effects. Each of these characteristics plays a part and has an effect on overall appearance and understanding in relation to a single material. Objects may have several elements that affect appearance, such as the material’s surface texture, construction, overall geometry and micro-surface. The environ...

Have you ever sent out a job that passed your inspection, only to have the customer reject it for out-of-tolerance color? You recheck the data and the instrument says the color passed the agreed tolerance… why is the customer saying it doesn’t? We get a LOT of these conflicting measurement calls in technical support. The solution is simple – document a color control program that clearly defines how to assess color, then make sure everyone (including your customer) follow...

I spent a few years working in Paris, where the Seine River has played a pivotal role in the shaping of the city’s personality. As I stayed longer and got to know the city and its people better, one of the things that became clear to me was that the Seine River physically separated two distinct cultures of the city. Image courtesy of www.aparisguide.com The left bank, including the Latin Quarter, Montparnasse, and Sorbonne, is all about creativity, design and ideation. The right bank is more sop...

If you recently invested in a spectrophotometer or colorimeter, you know there’s a lot more to learn about color measurement than just how to use your new device. To help you begin exploring the exciting world of color, we’ve compiled seven blogs that explain how to set up your color measurement device, care for it, and use it to its maximum potential. 5 Tips for Setting Up Your Spectrophotometer Using a spectrophotometer (“spectro” for short) to measure color doesn...

FUSE 2017 provided a wealth of valuable industry insight by showcasing how today’s brands are not only surviving, but thriving. While each scenario presented unique challenges and obstacles, one constant seemed abundantly clear:  brands must create a human connection between themselves and their consumers. Humanizing brands reinvigorates (or, in some cases, generates) a level of trust from consumers that is currently eroding. Speakers at FUSE highlighted a few specific examples of ways companie...

In an effort to better understand YOU, YOUR business, and YOUR color challenges, we’re inviting you to be a part of the new X-RITE LAB. Our research and design teams are asking for YOUR input as we look for new and exciting challenges to solve. The X-RITE LAB is a group of professionals who are interested in voicing their color challenges and emerging as thought leaders. Regardless of industry, role, or years of color knowledge, we’re looking for individuals whose professional goals resonate wit...

Spectrophotometers are color measurement devices used to specify and communicate color and monitor accuracy throughout production. There are spectrophotometers to measure just about anything, from liquids and plastics to paper, metal and fabrics. Brand owners, designers, lab techs and quality control professionals rely on them to ensure color remains consistent, from the time it’s specified until final quality check, in just about every industry. This Ci7800 benchtop spectrophotometer is measuri...

With today’s complex cross-media campaigns, accurate profiling is even more important for managing customer expectations across the color supply chain. Our i1Pro 2 solutions help photographers, videographers, prepress and digital printers create profiles for the best color on monitors, scanners, projectors, printers, and online web-to-print submission tools. But with so many to choose from, how do you know which is the right tool for your color workflow? Whether you’re looking to add a new comp...

It’s been said that everything you need to know you learned in kindergarten. Does this phrase ring true for print and packaging designers? In the spirit of spring, we attempted to use a simple childhood activity—dyeing eggs—to solve some of the most perplexing color issues facing the packaging designer/printer relationship.                 Here are three lessons to learn about color in print and packaging from our annual egg dyeing ...

Consistent color is a journey. A few weeks ago I blogged about the most common pitfalls people run into when starting a color program… Wrong lighting Less-than-perfect color vision Inaccurate physical standards Inconsistent device color measurement …And introduced some inexpensive color tools to help overcome them.   But the journey doesn’t stop there. Even if you’ve been successfully managing color for years, advances in inks, dyes, and substrates are introducing new challen...

At X-Rite Pantone, we pride ourselves on our ability to help customers specify, communicate, formulate, and produce consistent color. You’re probably familiar with our major markets, like plastics, industrial coatings, and print & packaging. You may also be aware of the more “common” things we measure, like paint, printed surfaces, and textiles. But, as you look for the emergency exit on a plane, watch a butterfly float by, or choose the freshest package of cheese from the ...

As we close out 2016, it’s time to look ahead to 2017 and the upcoming manufacturing trends that will influence how we do business in the New Year. With rapidly changing technology, it’s difficult to know exactly what’s coming next, but we can definitely make some predictions. Over the past year, I have interviewed many customers across a variety of manufacturing industries to learn more about their industry concerns, the design and manufacturing challenges they face, and the t...

Our color measurement devices are used by designers, brand owners, formulators, printers, and manufacturers around the world. Ranging from portable handheld devices, to large benchtop instruments, to spectrophotometers mounted inline, they can measure just about anything to help formulate and maintain a perfect color match. Many of our customers, especially those in the paint industry, are asked to color match some pretty interesting things, and we love to hear about them. We recently asked 40 p...

It’s the most wonderful time of the year! A time to reminisce… to celebrate our successes, and to explore areas that may need a little more attention in 2017. If color accuracy is on your list of things to improve, this article is for you. We’ve compiled a list of the blogs our readers found most helpful and interesting in 2016, so you can start working toward your goal of more accurate color in the New Year. Did your favorite blog make the list? Top 10 X-Rite Blogs of 2016 ...

When you walk into a salon for a manicure or visit your favorite beauty products store, are you overwhelmed by the number of nail polish colors to choose from, but can’t actually find the color you want? This is a problem Ashley Morgan set out to solve. Morgan, who has a fine arts degree, has spent the last 15 years designing video games. She’s both creative and tech savvy. “I’m a nail polish advocate, and I don’t mind spending the time choosing a nail polish color,” she says. “But the availabl...

When judging color, background can be a major distraction for the human eye. In fact, surrounding colors and patterns can actually change the perception of the color you’re trying to focus on. One of the wonderful things about color measurement instruments like colorimeters and spectrophotometers is that they can’t be distracted. They aren’t susceptible to variables such as fatigue, age or color vision deficiency. They aren’t even aware that a surround exists – they...

K 2016 begins today in Düsseldorf and runs through October 26th. As the #1 trade fair for the plastics and rubber industries, it’s a huge event featuring industry news, product demos, and networking. We’ll be in Hall 8b / Stand H65 showcasing our end-to-end X-Rite Pantone workflow solutions to help rubber manufacturers, compounders, masterbatchers, and converters get consistent color in a plastics workflow. Don’t miss your chance to speak with our color experts! (Here...

We’re intrigued by color, and that’s no surprise. From starting conversations to subconsciously moving people to make decisions, color inspires and motivates people on a daily basis. As a company, we want to help our customers understand this impact. Through our work with artists, designers, brand owners, and manufacturers, we define and control color, and this event was a great opportunity to showcase this passion. That’s part of the reason we get so involved in ArtPrize as sponsors, volunteer...

In color production, mistakes can happen anytime, anywhere… during specification, formulation, manufacturing, assembly, quality control, or (unfortunately) all of the above. Every mistake adds up to wasted time and materials, and stacking errors across a production workflow can get expensive very quickly. How can you stop this error stack from happening? If your job requires you to get color right, spectral data should be your best friend. One of our favorite eLearning courses to help customers...

Tim Mouw is our Manager of Applications Engineering & Technical Support for the Americas. Tim is so knowledgeable about the impact of color in many industries, and his stories always intrigue us. Tim has authored many X-Rite Pantone blogs, including: What is metamerism, and why should you care? Effective ways to measure reflective surfaces What’s sabotaging your sustainability efforts? 5 color evaluation pitfalls to avoid Why is controlling color so hard? We recently sat down with him to...

Whether it’s using Munsell Color Standards or one of our many color measurement devices, X-Rite helps manufacturers around the world achieve accurate color. We talked to our support team to learn about some of the most interesting ways people have used our equipment to measure and control color. From archeologists to fur traders and gastroenterologists, here are a few of our favorites. In 2014, the city of Los Angeles used one of our handheld spectrophotometers to help remove more than 37 millio...

For many of us, fun in the sun can lead to a summertime tan. The science behind this sun + skin interaction is melanin, a skin pigment our body releases to block the UV rays found in sunlight. The more time we spend in the sun, the more melanin is released, and the darker (or more freckled) our skin becomes. This shift in skin tone doesn’t matter for most people, but for prosthetic wearers even a slight change can be a big deal. Here’s how Royal Preston hospital in the United Kingdom is using co...

If so, we’d like you to know there’s an easier way. An upgrade from the original IntelliTrax, IntelliTrax2 is an automated, non-contact scanning system that makes it easy for busy pressrooms to measure color bars and press sheets without the risk of human error. Adding press-side quality control into your color workflow can shorten your makeready, reduce waste, and help you get to optimum color quality fast. IntelliTrax2 is an ideal color management solution for high-end, high-speed commercial ...

ある日、黒い靴下を2枚履いて、家を出て職場に着いてから、片方が紺色だと気づいたことはありませんか？もしそうなら、あなたはメタメリズムの被害者です。 メタメリズムとは、ある照明条件下で、2つの色が一致して見えます（メタメリックマッチ）が、照明条件が変わると一致しなくなる現象のことです。メタメリックマッチはよく見られる現象であり、特にグレーや白、ダークカラーのような中間色に近い色で非常に一般的です。色が明るくなるか彩度が高くなるにつれて、メタメリックマッチの可能性が低くなります。 色の品質管理におけるメタメリズムを避けるために、原因を調べる必要があります。 メタメリズムが起きる原理 メタメリズムが起きる理由は、照明光と物体が、その光を反射して私たちに色の知覚を与える方法にあります。 以下は白熱灯と昼光色の反射率曲線です。白熱灯の赤色領域には多くのエネルギーが多いが、青色領域にはそれほどエネルギーがないことが見えると思います。 赤色領域のエネルギーが増加するため、白熱灯で照らされた物体は、青色をピークとする昼光色の下で照らされた物体と比べ、より赤く見えます。 分光測色計を使用すれば、物...

No matter what you’re manufacturing, taking spectral measurements will help ensure your color remains accurate and consistent throughout your production run. When choosing the best spectro for your needs, your first consideration should be the type of surface you’ll be measuring. Measuring reflective surfaces poses a challenge because the effect of gloss can actually change the color appearance of a sample. The surface reflection of light is what causes the gloss effec...

Did you know that many of the products you use every day contain optical brighteners? Optical brightening agents are chemicals that manufacturers add to products like paper, plastics, and textiles to make them appear whiter and brighter, and to lessen the natural yellowing process that happens over time. They also add these chemicals to cleaning agents to enhance the appearance of materials – primarily textiles – after cleaning. Often unacknowledged by the typical consumer, OBAs trick our eyes i...

Which of these swatches would you call bright red? PANTONE FASHION, HOME + INTERIORS Color Specifier pages Speaking the language of color isn’t like giving someone your phone number and expecting they’ll remember it. Our minds just don’t process color like that. While vague color descriptions are sufficient for many people – “Turn left at the blue house” or “choose the reddest strawberries” – if you work in an industry where color is important, you need to know how to speak a much more spe...

In the world of retail paint, getting to the best color match quickly is key to keeping your customers happy and coming back for more. Today we’ll review ways to get the most from your color measurement tools and how to match paint so your associates can be color experts, and you can enjoy fewer corrections and improved profitability. Do any of these swatches match the customer’s quilt? Not really. Gain customer’s trust by creating a perfectly matched paint color. Color...

Green is green, right? Maybe if you’re celebrating St. Patrick’s Day, but not when your bottom line is impacted by color accuracy. In the color industry, a tolerance is the acceptable amount of difference between a standard (the color you’re trying to match) and a sample (the color you are producing). To determine whether a color is within tolerance, many manufacturers use a color measurement device called a spectrophotometer to measure both colors and compare the difference be...

Julie Shaffer is Vice President of Education and Marketing Strategies at Printing Industries of America. Each year the PIA organizes a color management conference to bring industry professionals together to learn the latest trends and technologies, network with fellow attendees, and discover how to communicate color effectively. We were lucky enough to sit down with Julie at Color ’15 to learn more about the conference and some of the color challenges printers face today. Listen in as she shares...

Extended gamut printing is becoming more and more popular in the printing industry. With Pantone’s new EXTENDED GAMUT Guide, printers and designers have a visual guide to help predict how close of a match is possible when they use 7-color process in place of spot inks.   Ron Voigt, President of X-Rite Pantone, was recently interviewed on the topic by Cary Sherburne, senior editor at WhatTheyThink.  According to Voigt, the EXTENDED GAMUT Guide helps printers visualize how well Pantone...

X-Rite’s inline color measurement solutions monitor color accuracy during production. If color begins to move out-of-spec, the system alerts operators to make corrections before any product is wasted. Coil coating is one area where inline color measurement is very effective for achieving the most cost benefit. The coil coating process has been around for more than 30 years, allowing companies to produce durable and attractive products. However, to achieve cost benefit, the focus must be o...

January is a popular time for “Top” lists. The Top 100 Songs. The Top 20 News Stories. The Top 50 Travel Destinations. We’re looking back too, and blog readership is one area we find very interesting. Today we’ll share the Top 5 Posts of 2015, what we think they say about you – our blog readers – and how we plan to continue these popular conversations in 2016. New in 2015: The X-Rite Pantone Customer Center at our corporate headquarters in Grand Rapids, Michigan is a great place to see our produ...

Pantone®, an X-Rite company, recently announced a pair of complementary shades as its 2016 Color of the Year:  PANTONE 15-3919 Serenity and PANTONE 13-1520 Rose Quartz. The PANTONE Color of the Year announcement is always exciting because it sets the stage for upcoming trends. The Color of the Year selection process is very thoughtful and a lot of consideration is given to the color choices. To arrive at the selection each year, Leatrice Eiseman, Executive Director of the Pantone Color Institut...

If accurate color is a must in your world, then you know the importance of color measurement instrumentation. Spectrophotometers are used in many industries to identify, formulate, measure and communicate color. They can compare samples and standards to identify even the smallest differences. From concept through formulation and production, spectrophotometers are an invaluable part of any color-managed workflow. But have you ever stopped to think how these devices were developed? Today we’ll tak...

Over the past few weeks, X-Rite Pantone has profiled some of this year’s ArtPrize Seven artists who use color as a way to express their creativity and encourage viewers to think about art differently. If you are not from the Grand Rapids area, ArtPrize is an international art competition that spans 10 miles and includes over 1,500 artists. As a leadership sponsor, X-Rite is using this event to highlight the intersection of the art and science of color in our everyday lives. Our last artist profi...

As a sponsor of ArtPrize, X-Rite Pantone has been taking the opportunity to explore color – how it affects us emotionally, and how it impacts the decisions we make. So far we have profiled two artists – Anne Lemanski, who uses color to portray the imagery of science and nature, and Ruben Ubiera, whose creative use of metallic paint and light gives the impression of movement in his outdoor murals. Today we’re showcasing the work of artist Michael Peoples, who has been experimenting with colorful ...

X-Rite Pantone is excited to sponsor ArtPrize Seven. Not only is it an inspiring event held right here in our hometown of Grand Rapids, but it gives us a chance to help people think about color differently. One way we’re accomplishing our goal is by letting the artists explain how they use color to create an impression with their artwork. We’ve already talked with Anne Lemanski,who created colorful collages for her ArtPrize 2015 exhibition at the Grand Rapids Art Museum. Today we’ll explore the ...

Artist Anne Lemanski was pleased to be accepted into ArtPrize Seven. Her 12 painting series titled Blue Go-Go is a beautiful piece, full of the imagery of science and nature. At 42 inches wide and 54 inches tall, it draws the viewer deep into a deliberately frenetic space that uses color and photos to explore the relationships between man, nature, and the world we inhabit today. Anne created her masterpiece during a ten week residency at McColl Center for Art + Innovation in Charlotte, North Car...

The X-Rite eXactTM is a portable spectrophotometer designed for pressroom use. Two big reasons for its success are it’s cordless operation and innovative color touch screen, which it make it very easy for printers and packaging converters to understand, control, manage, and communicate color from anywhere on the pressroom floor. Today we’ll take a look at the top five features that make the eXact an invaluable tool for offset litho, flexo, and digital printers. Wireless operation, plus unteth...

Many companies spend a lot of time and money on color measurement instruments and software but forget about the importance of lighting when approving products for shipment. When used properly, spectrophotometers and color management software can tell you if your colors are within tolerance, and they can also manage gloss and metamerism (see explanation of metamerism below). However, you could still be sending out unsatisfactory parts if they don’t look right after they’re assembled, once they hi...

Warm weather is just around the corner and spring is in the air!   Fluffy yellow chicks…   Delicate pink tulips…   Soft green sprouts poking through the ground…   And, of course, spring M&M'S®! Advertisers target our springtime emotions through pastel colors. Pastels have a calming effect, and everywhere you look companies are using them to feed our desire to feel a bit of spring. Today we’ll take a look at the psychology of color, how marke...