色に関するブログ

色は大事だと、よく言われています。なぜ大事なのか知っていますか。実際、生産工程において、色はとても重要な要素です。しかし、残念ながら、多くのメーカーは、色を正しく表現することが以前と比べ、はるかに難しくなったと気づいています。なぜなら、取引先のブランドは、より厳しい許容範囲を満たすことを求めています。 その理由の一つは以下のとおりです。 メタリックパッケージ、真珠光沢仕上げ、カスタムファブリック、鮮やかな新色など、色技術の進捗は顧客を魅了する一方で、生産における一貫性を持たせることがより難しくなっています。 たとえば、コンポジットデッキを例としてあげましょう。以前はグレーかブラウンの2択しかありませんでした。そして、デッキ全体に調和が取れていけば、お客様は十分満足されました。しかし、今では、深い木目模様やエキゾチックな色など、多くの選択肢があります。そのため、メーカーは2～3色ではなく、数10色を管理しなければなりません。統一感を出すために、より難しくなりました。 パッケージもそのひとつです。かつて、印刷された箱のみが並んでいたお店でも、今はホイルパウチやブリスターパック、マルチ基...

There are many things that affect our ability to see color. In some cases, it doesn’t matter if the red you see is the same shade I see. A barn is a barn, right? But for those who work in an industry where color evaluation is part of the job, it IS important… VERY important. In our color perception series, we’re discussing the many factors that affect how we see color and what colorists can do to ensure that the color they see is the color they are supposed to see. Today we’ll take a closer look...

You’ve probably heard of popular detectives like Sherlock Holmes and high school sleuth Nancy Drew, who have gained notoriety by solving the toughest crimes. With so many color mysteries out there, we thought it was time to do some investigating of our own in the mysterious realm of color. In our Color Detective blog series, we’ll be tackling some of the biggest mysteries in color, starting with this red ball… Which isn’t actually red. The ball on the left is not green...

Which of these swatches would you call bright red? PANTONE FASHION, HOME + INTERIORS Color Specifier pages Speaking the language of color isn’t like giving someone your phone number and expecting they’ll remember it. Our minds just don’t process color like that. While vague color descriptions are sufficient for many people – “Turn left at the blue house” or “choose the reddest strawberries” – if you work in an industry where color is important, you need to know how to speak a much more spe...

ArtPrize hired Grand Rapid’s own Conduit Studio to design theme ideas for this year’s event. Together, they selected Celebration of Color to highlight the importance of color in our everyday lives, and to inspire visitors to explore and discuss the creativity of the event. Last week, X-Rite Pantone contributed a guest blog for ArtPrize that walked through the process to select the color palettes  that would define each neighborhood and give the event a unified feel. Today we’ll link art and scie...

As we’ve talked about in previous posts, proper lighting conditions are crucial for evaluating color. The best way to know you’re seeing color accurately is to evaluate your samples in a quality light booth. But what if you don’t have a light booth available? Pantone has solved this problem with its LIGHTING INDICATOR Stickers. They’re economical, easy to use, and the second best way to find out if your viewing conditions are right for color evaluation. Here’...