Brands may not have a line item in their budget for color, but it can impact the bottom line in different ways. Understanding the true cost of color can help accelerate go-to-market, reduce waste, and save thousands. Color plays a big role in purchase decisions when you consider it only takes shoppers 2 to 7 seconds to select an item from the shelf. To stand out, brands must introduce interesting designs to launch new varieties and seasonal specials, while considering the impact new packaging wi...

Originally published May 3, 2024 from https://canmaker.com/light-touch/ Industry stakeholders came together to explore ink and proofing standards for two-piece beverage cans. Nisa Ali reports from Manchester Leading companies across canmaking industry supply chains are considering general guidance for PantoneLIVE colours in the production of two-piece beverage cans. Following a series of seminars discussing the role of PantoneLIVE colour libraries in the design, proofing and printing process ...

Autura Ink: The Future of Cloud-Native Ink Formulation and Quality Control X-Rite’s latest innovation, Autura Ink, a cloud-native ink formulation and quality control solution, recently won the prestigious PRINTING United Alliance Pinnacle Award in the color management and quality control category. This award recognizes innovative new products that significantly enhance the printing industry through exceptional quality, capability, and productivity. We sat down with Ming-Pong Liu, Software...

Brands invest a great deal of time and resources when selecting a new color to represent their products. If the color doesn't match expectations after printing, runs are wasted, and everyone is left wondering where the color went wrong. Here's a typical scenario. A brand selects a season color for product packaging and communicates that color to the designer. The designer integrates the color into the design and hands it off to the premedia team to convert it into print-ready files. The files a...

Originally published May 3, 2024 from https://canmaker.com/light-touch/ Industry stakeholders came together to explore ink and proofing standards for two-piece beverage cans. Nisa Ali reports from Manchester Leading companies across canmaking industry supply chains are considering general guidance for PantoneLIVE colours in the production of two-piece beverage cans. Following a series of seminars discussing the role of PantoneLIVE colour libraries in the design, proofing and printing process ...

Looking for a centralized location to manage your X-Rite products and services? Check out My X-Rite. Whether you need product information or support, service details, or access to learning resources, our free online portal is just a few clicks away. 24/7 Access: Easily access your personal dashboard from your computer or mobile device around the clock. Personalized Dashboard: See what matters most to you in one convenient location. Effortless Service & Support: Submit and track...

In the sign and display graphics business, as in many other segments of the printing industry, shorter runs and reduced cycle times can stress even the most efficient wide format printing operations. By implementing a color-managed RIP-to-roll (or RIP-to-rigid media) workflow, these operations can ensure that color is right the first time and every time to help speed work through the shop and meet color expectations. Photo by Peter Saunders Today we are share tips from our Color Experts that c...

When it comes to color accuracy in the world of print and packaging, having the right tools at your disposal is crucial. We understand how overwhelming it can be to choose from a plethora of options. Fear not, for we’ve simplified your decision-making process. Here’s our list of top color match devices, each catering to different needs:   eXact™ 2 Handheld Spectrophotometer for Paper, Corrugated & Carton Boards Ideal for professionals working with paper, corr...

Starbucks has once again kicked off the holiday season with four new festive cup designs. This year they surprised us with a magenta accent, which “lifts the traditional holiday colors and makes the red even look brighter,” said Kristy Cameron, Starbucks’ creative director. In the frenzy of holiday shopping, packaging plays a crucial role in catching the eye of potential buyers. However, staying ahead of the game and adapting packaging designs to align with ever-changing con...

Working in prepress holds a unique challenge. Even if your color workflow is tight, everything can fall apart if the customer’s file isn’t color managed. We’ve all seen it. You receive a file that the customer claims is ready to print, yet when you open it on your computer, the colors don’t look right at all. You can’t send it to print without knowing for sure, because you’re the one who will take the hit for wasted time and materials if it’s wrong....

If ensuring color consistency is part of your job description, you’ll want to learn more about PantoneLIVE. Our customers report that it helps them get products to market an average of four times faster! PantoneLIVE is an end-to-end, digital color communication ecosystem that helps everyone involved in a packaging workflow visualize and communicate color. It shows which colors are achievable, and which are not, across everything from flexible packaging to corrugated board. And, since the digital...

When all of final production packaging comes together on the store shelf, it’s a brand’s moment of truth. Do the stand-up pouches, overwraps, and corrugated POP displays match? How close is the color to its standard? We know you spend so much time and money designing, proofing, sampling, printing, and shipping… so where does the color go wrong? Is it an issue with accuracy, consistency, or both? Package designs come together on the shelf. Here you see pouches, labels, cartons, and corrugated wit...

What happens when you have more than 2,000 brand colors to manage across a complex global packaging supply chain? Things get complicated! Although it may seem easier to create a new color than to dig through databases or binders of color drawdowns to find the closest match, the problem comes later when you’re faced with a huge, unmanageable library. One of our clients, a well-known fast-moving consumer packaged goods (FMCG) company, understands how easily things can get out of control. They wer...

かかる時間は2秒から7秒です。ほんのわずかな時間だけですが、消費者が多くの購買決定をするための必要な時間です。 これは、よく話題になり、研究された「最初の真実の瞬間」です。 エックスライトの印刷・包装用のカラーマネジメントソリューションは、品質管理、調色、自動化において、優れた効果を発揮します。     色は、「最初の真実の瞬間」において、人を引き付け、人に魅力を伝えるための重要な要素です。これは、ブランドと消費者の関係において、最初に正しい色を得ることが非常に重要になります。 ブランドマネージャーやパッケージデザイナーは、製品にふさわしい位置を作り出すため、数えきれないほどの時間とエネルギーを投資しています。 製品の包装と開封は、消費者にとって、繰り返しの面白い体験となり、製品の魅力を高める効果もあります。そのため、製品が毎回登場するたびに、デザインの意図を確実に実現することが重要です。消費者が製品に触れるたびに、一貫した体験を生み出せるための基礎となるものです。 パッケージ印刷の大規模生産が必要な場合、カラーコントロールと一貫性は、特につかみどころ...

他人から「りんご」と言われた時に、あなたは、赤、緑、黄のどれを思い浮かべますか？ もし、顧客から具体的ではない説明で調色を求められたら、どうすればよいでしょうか？。カラーコミュニケーションというとてもシンプルな定義が、カラープログラムの成功を左右することができます。詳しくは、以下のブログをご確認ください。 絵は千の言葉を描けますが、言葉だけでは、千の色を描く事は出来ません。 色に関する循環的な会話は日常に起きるものです。一般的には、誰かが色を少し変えて欲しいという要求から始まります。例えば、もっと暖かく、もっとポップにして、もっとトーンダウンして、などです。あなたも何度か経験したことがあるのではないでしょうか。デザイナーとの電話では、欲しい色が「見えている」と言われたのに、それを表現するための適切な言葉が見つからないことです。あるいは、自分が伝えたつもりの色が出なかった印刷業者との会話も難しいです。 ブランドオーナー、デザイナー、サプライヤー、そしてメーカーは、さまざまな方法で、そして、多くの場合口頭で、期待する色を伝えようとします。さらに、色の説明が伝えられるたびに、それは少しず...

皆様の色の品質管理の工程には、目視評価が含まれていますか？ もしそうでないなら、含めた方が良いでしょう。 標準光源装置SpectraLight QCを目視評価ワークフローの一部として使用 どの業種でも、色の評価は、測色計でサンプルを測色するだけではありません。測色計は色を許容範囲内だと表示していても、その結果は必ず人間の目に正しく見えるとは限りません。 顧客からの拒否を最小限に抑えるには、色管理プロセスに照明ブースでの視覚評価を含める必要があります。特に、同じ製品の異なるパーツを生産する場合です。なぜなら、工場内だけでなく、屋外や蛍光灯のある店舗など、世の中にどこで見られても、色の統一感が必要だからです。 本日は、皆様の品質管理の工程を、可能な限りレベルアップするために、目視評価するための１０のヒントを紹介します。 目視評価に欠かせない標準光源装置を使用 エックスライト社製の標準光源装置SpectraLight QCは、さまざまな光源の下で色を評価・比較するための制御された環境を提供します。ここでは、標準光源装置の導入によって、色評価の工程を最大限に活用するための 10 のヒント...

Anyone responsible for printing goods or packaging knows that some colors, like orange, are just too difficult to reproduce using only CMY inks. A fourth color, black (K, which stands for key color) is often added to subtractive color printing applications. Since C+M+Y actually creates a muddy brownish color due to ink impurities in C, M and Y, adding a true black ink creates the deep color and tones that CMY alone can’t achieve, plus adds density to the shadows. This four-color printin...

This time of year, the internet is full of Top 10 Countdowns. It’s a tradition we’ve embraced since 1940 when the Billboard published its first chart ranking the top selling recorded songs. Since then, others have jumped on the bandwagon to highlight the most popular trends of the previous year.   We’ve been publishing our top-read blogs since 2016, and we’re happy to see some educational topics like color perception, tolerancing, and spectrophotometers continue to r...

It’s important to ensure design intent is realized each time and everywhere a product appears. But with so many variables to impact print quality, how can brands utilize suppliers around the world and still achieve consistent color? Our X-Rite Pantone Packaging Color Experts have designed a series of consulting services and workshops to help you get the most from your print, packaging, plastic or textile value chain.   Offered both online and onsite, these interactive sessions i...

デジタル技術は、印刷業務に革命をもたらしています。オフセット印刷会社が品質向上や、コスト削減、生産性向上の方法を模索する中で、インキの要素が見過ごされがちです。これは大きなミスです。なぜなら、オフセットインキが仕様を満たしていなければ、印刷現場での標準化の努力はすべて無駄になってしまいます。 適切なツールを選定すれば、インキ調色はエンドツーエンドのカラーワークフローには、不可欠な部分となり、サイクルタイムを短縮でき、利益を増大させることができます。本記事では、より持続可能で費用対効果の高い印刷工程を実現するため、より少ないステップ、より少ない廃棄物で、管理者ができる理想的なデジタルワークフローを解説します。 デジタルオフセットリソグラフィー印刷用のインキ調色テクノロジー 最高のインキを確保することは、顧客が要求するカラー品質と一貫性を維持するために重要です。許容範囲外のインキは、準備時間の延長、不合格時の再作業を増やします。さらに、インキエラーから回復するには時間もコストもかかります。管理にデジタルワークフローを導入することで、エラーを減らし、印刷までの工程も合理化できます。 オフセ...

なぜ分光測色計の校正が必要なのか？ 分光測色計は現在、ほとんど100%デジタル化されています。実際、電球以外、アナログ部品はほとんどありません。デジタルは、アナログと比べ、安定性が高いものの、 許容誤差が非常に小さくなっています。このような厳しいスペックに収まるため、定期的に分光測色計の校正を行う必要があります。 電球の安定性 分光測色計と電球を使用し続けると、性質が変わり始めます。分光測色計の校正は、 このような電球の光生性能を補正するためです。慎重に校正を行うことで、電球の寿命が尽きるまで、何か月、あるいは、何年も安定した測定が可能になります。 タイルとレンズの清浄度 装置内には、色空間における2つの既知ポイント、すなわち定義された白と黒の設定があります。工場では、白のキャリブレーションタイルを定義するため、完全な反射率曲線が作られ、さらにブラックトラップ内の黒点を定義するため、完全な反射率曲線が作られました。白と黒の正確な位置は、キャリブレーションのため、デバイス内に設置されました。 白いタイルが少し汚れると、白い点が横軸の黒に向かって下がります。白点だけでなく、その線上にあ...

色は大事だと、よく言われています。なぜ大事なのか知っていますか。実際、生産工程において、色はとても重要な要素です。しかし、残念ながら、多くのメーカーは、色を正しく表現することが以前と比べ、はるかに難しくなったと気づいています。なぜなら、取引先のブランドは、より厳しい許容範囲を満たすことを求めています。 その理由の一つは以下のとおりです。 メタリックパッケージ、真珠光沢仕上げ、カスタムファブリック、鮮やかな新色など、色技術の進捗は顧客を魅了する一方で、生産における一貫性を持たせることがより難しくなっています。 たとえば、コンポジットデッキを例としてあげましょう。以前はグレーかブラウンの2択しかありませんでした。そして、デッキ全体に調和が取れていけば、お客様は十分満足されました。しかし、今では、深い木目模様やエキゾチックな色など、多くの選択肢があります。そのため、メーカーは2～3色ではなく、数10色を管理しなければなりません。統一感を出すために、より難しくなりました。 パッケージもそのひとつです。かつて、印刷された箱のみが並んでいたお店でも、今はホイルパウチやブリスターパック、マルチ基...

２ピース金属缶のようなメタライズされた基材は、製造コストが高く、印刷のカラーコントロールも困難な課題になります。 金属缶印刷業界では、色測定の定義を受け入れることに抵抗を感じる人が多いかもしれませんが、色測定は、加工工場の全体で一貫した色を作り出し、持続可能な取り組みを実現するために最も早く、最も正確で費用対効果の高い方法です 本記事には、以下のトピックスについてお話しします。 通常のカラーコントロールプログラムにおける目視評価の欠点 金属缶印刷向けのデジタルカラーソリューションの構成要素 金属缶印刷の色を測定するために、最適な分光測色計を紹介 以下は、X-Riteによって2020に実施された飲料缶のゲージR＆R研究結果で、X-Riteデジタルカラーソリューションが飲料缶製造環境において正確性と繰り返し性を確認しています。   目視評価が色の精度を評価するのに十分ではない理由 通常、色を見るためには３つの要素が必要です。それは、人間の目、光と物体です。これらの３つの要素はすべて変動の影響を受けています。 ...

カラーマネジメントは、画像処理のワークフローにおける各デバイスを識別し、特徴づけ、すべてのデバイスが同じ言語でコミュニケーションを取れるようにするプロセスです。 ICC（インターナショナル・カラー・コンソーシアム）の定義によると、カラーマネジメントを実施したワークフローはキャプチャーからプルーフィングと最終出力に至るまで、予測性かつ一貫性、再現性を持ちます。   デジタルカラーマネジメントを導入することで、印刷ワークフローに関わるすべての人が、指定された色のスペクトル値を参照し、工程に沿った複数のステップで精度をチェックできます。 デジタルカラーマネジメントワークフロー デジタルカラーマネジメントはブランドオーナーの期待とデザイン、インキルーム、プリプレス、印刷オペレーターの間のギャップを埋め、製品の品質を高めます。  デザイン作業では、最終的な素材を再現する色を正確に指定し、 キャリブレーションされたモニター を使って達成可能性を把握することを意味します。 インキルームは、正しい色を素早く&nb...

Color management has caused an explosion of opportunities for new and interesting inks on a variety of substrates like paper, fabric, ceramic, transparent, and more. To ensure you can maintain accurate color when running jobs with these new applications, you need to create a printer profile for every printer, ink, and substrate combination. X-Rite offers the right tools to make profile creation fast and easy. Color Measurement Tools  The i1Pro 3 Family has you covered for virtually any prin...

When customers are just getting started with color management, they often ask, "What is the difference between a spectrometer and a spectrophotometer?". With such a minute spelling difference, it's easy to make a quick typo and get the wrong answer for this color question. So...what's the difference? Spectrometers vs. Spectrophotometers    What is a Spectrophotometer? A spectrophotometer is a color measurement device that is used to capture and evaluate color on just about anything, in...

In this series we’ve been discussing the many factors that impact how we see color, and what we can do to ensure the color we see is accurate. Light, retinal fatigue and background effects can influence our perception of color. Today we’ll look at the limitations of the human eye and brain, and talk about how to detect these characteristics, especially for individuals responsible for evaluating and judging color. Are YOU color deficient? Read on to find out. (Spoiler alert: There’s a test at the...

There are many things that affect our ability to see color. In some cases, it doesn’t matter if the red you see is the same shade I see. A barn is a barn, right? But for those who work in an industry where color evaluation is part of the job, it IS important… VERY important. In our color perception series, we’re discussing the many factors that affect how we see color and what colorists can do to ensure that the color they see is the color they are supposed to see. Today we’ll take a closer look...

これまで、色彩値の算出に必要な3つの要素、①照明としての光、②色としての物体、③受光器としての目をそれぞれ説明してきました。今回は、これらの要素から得られた値を使用してどのように色彩値を算出するかを説明します。 元来、色はスペクトル全体に広がる情報を持っています。 たとえば、この可視域（概ね400nm-700nm）に広がる色の情報を10nm間隔でサンプリングするとして、各波長における31の反射率のデータ（情報）が得られます。 この色の31次元に渡る特性が人の目（錐体という受光器）に落とす3次元の影を算出するわけです。 影ですから物体は同じでも、光の射す方向や，影のできる壁の形状で影の状態は変化します。 色彩計算の場合、光の射す方向が①「照明としての光」にあたり、壁が③「受光器としての目」ということになります。 計算は等色関数の3つのx ̅(λ),y ̅(λ),z ̅(λ)それぞれに対して、照明光の分光分布と物体の分光反射率を波長ごとに掛け合わせて波長方向に積分することで算出されます。 イメージとしては図－34のよう...

How many trial and error steps does it take you to formulate a color? If you answered more than three, it might be time to enlist the help of a computerized solution. Computer-aided color formulation can bring huge benefits to your business. Out of the gate, even beginners can hit color targets faster, saving time, money and expensive colorants. Once you have established an accurate method, you can expect to match 95% of your color formula requirements within a reasonable color distance on the f...

新発売 eXact 2 分光測色計！ 搭載された高解像度カメラ、統合型スキャニングホイール、ソフトウェア接続性はほんの一例です。数多くの革新的な新機能を備え、印刷、包装印刷、インクサプライヤーに革新的な変化をもたらします。 用途に適した装置を 3 つの eXact 2 モデルからどのようにして選択すればいいでしょうか。このブログでは、eXact 2、eXact 2 Xp、eXact 2 Plus の違いを説明しています。   商業印刷およびパッケージングコンバーター向けの eXact 2 用紙やフレキソフィルムを 1 台の eXact 2 で測定します。搭載されたスキャニング機能と直感的なデザインにより、メイクレディ作業を短縮。用紙やインクの無駄を排除しながら、製造ラインや現場が代わっても、印刷機の稼働を最大化します。 eXact 2 は他のソリューションに比べて 17％ 迅速に品質基準を満たし、最も厳密なカラー条件にも対応します。本装置は「ワンタップまたはダブルタップだけ」のタッチスクリーン式インターフェースと高解像度カメラを搭載。Mantis™ ビデオ ターゲティング ...

用途に適した eXact™ 2 モデルを選択するには？本日は印刷と包装印刷について、装置、ソフトウェア、サポート機能を分析していきます。   印刷業者＆コンバーターをサポートする eXact 2 装置の強化機能 まずは、eXact 1 と eXact 2 の主な違いを見てみましょう。 30% 拡大したチルトディスプレイ ＋ 2 倍の解像度：プレスシートを一日中測定する際、目や首に非常に負担がかかります。この新機種はそのような状況を把握し、優れたサポート機能を装備しました。印刷機から本体を持ち上げる必要がないため、落下や破損を防ぎます。アップデートされたインターフェース：eXact 2 の新しいユーザーインターフェースは、ほとんどの測定機能において「ワンタップまたはダブルタップだけ」の簡単操作となっています。クリックの回数が少なくなり、作業時間を短縮します。また、より直感的に使えるようになり、新しいオペレーターの教育研修もスピーディーに効率よく行えます。高解像度のカメラを搭載：高解像度カメラと Mantis™ ビデオターゲティング テクノロジーを搭載した...

L&E International, Ltd is a global provider of sustainable, innovative packaging solutions. As a certified packaging supplier for adidas, Verizon, Amazon (APASS vendor in Asia), Target, and many other brands and retailers, L&E maintains and upholds strict brand color standards across multiple countries and locations of manufacture.  Last year, L&E selected X-Rite digital color workflow solutions to maintain their high color matching expectations. We are excited to be working wit...

インキ調色に適した eXactTM 2 モデルを選択するには？本ブログではインキサプライヤーを対象に、装置、ソフトウェア、サポート機能を分析していきます。  eXact 2 がインキサプライヤーにもたらすメリット まずは、eXact 1 と eXact 2 の主な違いを見てみましょう。  30% 拡大したチルトディスプレイ ＋ 2 倍の解像度：ドローダウンを一日中測定する際、目や首に非常に負担がかかります。この新機種はそのような状況を認識し、優れたサポート機能を装備しました。  アップデートされたインターフェース：eXact 2 の新しいユーザーインターフェースは、ほとんどの測定機能において「ワンタップまたはダブルタップだけ」の簡単操作となっています。クリックの回数が少なくなり、作業時間を短縮します。また、より直感的に使えるようになり、新しいオペレーターへの教育研修もスピーディーに効率よく行えます。   高解像度カメラ：高解像度カメラと MantisTM  ビデオターゲテ...

アズダ社のブランドパッケージはさまざまなサプライヤー、印刷プロセス、基材を使用して世界中で印刷されています。アズダ社の印刷専門家からなる小規模なチームでは、印刷品質を検証するために、すべてのサプライヤーに立ち会うことが現実的ではありませんでした。   ７年前、アズダ社はデジタル カラー プログラムである、エックスライト社の品質管理ソフトウェア ColorCert Suiteを採用し、承認を合理化し、棚に並べたときに、一次・二次パッケージング印刷業者全体で、一貫性のあるブランドの存在感と品質保証を実現しました。   現在、アズダ社の承認済みの印刷業者の大多数は、プレスルームツールを導入し、ColorCertスコアカードサーバーに直接データを送信しています。アズダ社はプロセスカラー、ブランドカラー、オーバープリント、グレーバランスの許容範囲を決め、プロセスをコントロールします。印刷業者は、客観的かつ一貫性のある基準により、自社の印刷品質を評価・監視します。     アズダ社は最新版のColorCertスコアカードサーバーにアップグレード エックスラ...

As the range of substrates, inks, and printing technologies has expanded, so has the challenge of maintaining color quality for brands and printers. A workflow based on digital standards is the easiest way to achieve accuracy and consistency across shifts and sites, regardless of production requirements. Adding a quality control solution like ColorCert® to your workflow can boost your bottom line even more. What is ColorCert? ColorCert is a modular, job-based solution that streamlines color ...

With more consumer package goods (CPG) brands implementing packaging quality control programs to monitor color tolerances, converters and package printers need color measurement solutions that integrate directly with reporting systems. Our IntelliTrax2 Pro and eXact Auto-Scan Pro Scanning Solutions combine the power of our industry-leading automated scanning devices with the power of our end-to-end software solutions to meet the needs of brands, packaging converters, and commercial printers alik...

There are many things that affect what we see. Optical illusions aren’t just fascinating; they teach us about how we visually perceive our surroundings. In our Color Perception Series, we shared some of the factors that affect how we see color and the impact it has on manufacturing. In honor of April Fools' Day, we’re taking a closer look at some of the ways our brain, eyes, and the environment can influence what we see. April Fool #1: Your Brain Let’s start with the power of t...

カラーワークフローにおいて、品質管理は重要な要素の一つです。多くの場合には、ポータブル型分光測色計が使用されます。場合によっては、ベンチトップ型分光測色計がより適切な選択となります。 本日は品質管理にベンチトップ型分光測色計を選択する理由と、カラーワークフローを最良にするためのコツを紹介します。 品質管理にベンチトップ型分光測色計を選択する５つの理由 1 - 高精度である エックスライト社のポータブル型分光測色計は非常に高精度ですが、ベンチトップ型分光測色計はさらに最高の精度を持ち、測定機器間の誤差も少なくなっています。許容範囲が厳しい場合や、偏差が受入率（および廃棄率）に影響する可能性がある場合は、品質管理用のベンチトップ型分光測色計の購入を検討する必要があります。 2 - サンプルのサイズが小さい ポータブル型分光測色計の最大メリットはサイズと重量です。小型で、持ち運びが安易により、入荷から、生産、研究ラボまで、あらゆる場面で測色を行えます。 しかし、サンプルが比較的小さく、ベンチトップ型でも測色できる場合、ベンチトップ型分光測...

Are your customers rejecting shipments due to incorrect color? Are you identifying color issues during quality control? If your bottom line depends on color accuracy, you need to ensure your spectrophotometer is not the cause. Color drift is a big issue for a lot of companies. Even worse, many don’t even know it’s happening. Here are some ways to make sure your spectrophotometer is operating within specification to always capture accurate and consistent measurement data. Causes of Sp...

Light booths provide a controlled environment for judging color under different lighting conditions. They can help visually evaluate how different types of light will affect the perception of color, evaluate the color of raw materials before and after production, and ensure different components will remain uniform once they’re assembled.   But not all light booths are the same. With NIST traceability and ISO 17025 accreditation, X-Rite offers worldwide competence in calibration, cert...

The best way to visualize how color will react in real world lighting conditions is to use a quality light booth. Traditional light booths contain common illuminants like daylight, incandescent, and fluorescent to replicate how color will look in the retail store and post-purchase in outdoor and home lighting. Today, the increased use of LED lamps in home, commercial, and retail environments is impacting decades of standardized lighting procedures.   How LED is Changing the Game LED li...

Color Matching Software for Retail Paint In the retail paint environment, customer service is key. When a customer brings a paint sample to the counter for a custom match, formulas must be accurate and formulation time must be fast. The faster and more accurately you can match customer paint samples, the more likely they will return with future business. With the right equipment, you can empower your paint counter associates to be true color matching experts and convert your paint department in...

The flexography method of printing uses rotary flexible plates to print directly on the substrate in a single pass. These inked plates are wrapped around cylinders on a web press and rotate at a fast speed to transfer ink. This type of printing is ideal for large quantities and long print runs with a continuous print, such as wallpaper and gift wrap. A flexographic printing press can use a variety of solvent-based, water-based, or UV curable inks. It also adapts well to different materials and ...

In a perfect world, you should be able to put ink in the press and simply run a job. Unfortunately, every year flexo and gravure printing operations waste ink, substrate and press time trying to get color right. Although advancements in technology have made it easier to achieve color accuracy, the variables that affect color still exist. In this three-part series, we're sharing over two dozen reasons your color might be wrong on press. If you missed the first article - Instrumentation - check i...

In a perfect world, you should be able to put ink in the press, run a job, and achieve color consistency. Unfortunately, every year flexographic and gravure printing operations waste ink, substrate, and press time trying to get color right. Although advancements in technology have made it easier to achieve color accuracy, the variables that affect color still exist. In this three part series we’ll share over two dozen reasons your color might be wrong at press side. Today’s topic lo...

In a perfect world, you should be able to put ink in the press and simply run a job. Unfortunately, every year flexo and gravure printing operations waste ink, substrate and press time trying to get color right. Although advancements in technology have made it easier to achieve color accuracy, the variables that affect color still exist. In this three-part series, we’re sharing over two dozen reasons your color might be wrong on press. We’ve already covered two important factors &nda...

The International Standards Organization has defined ISO 12647 as a set of Graphic Arts standards for printing. Included are eight parts: Part 1:  Print parameters and measurement methods Part 2:  Offset lithographic processes Part 3:  Coldset offset lithography on newsprint Part 4:  Gravure printing Part 5:  Screen printing Part 6:  Flexographic printing Part 7:  Proofing processes working directly from digital data Part 8:  Validation print processes wo...

拡張色域印刷 製品バリエーションやリーン生産方式の需要に伴い、コンバーティング作業をより迅速に、またコストの削減に努めることが要求される今日です。ブランド・デザインに実現可能な色を指定し、印刷機の設定時間を短縮、またロットを低減するには、拡張色域印刷／固定カラーパレット印刷が有効な方法です。 このビデオでは、エックスライト社のカラースペシャリスト、マーク・グンドラックが拡張色域印刷／固定カラーパレット印刷について、ブランドオーナー、デザイナー、コンバーターにもたらす特徴を説明します。 拡張色域印刷とは何ですか？ 拡張色域のプロセスカラーで印刷すると、CMYK＋オレンジ、グリーン、バイオレットを含む、より広域なカラーガモットが可能になります。これら 3 つのベースインキを追加することで、従来の調色スポットインキカラーにより近似するカラーマッチングが実現します。例えば、オレンジはイエローとマゼンタを混合するよりも、オレンジのインキを使用すると忠実で純粋なオレンジになります。 良好：CMYK CMYK は経済的なプロセス印刷ですが、PANTONE スポットカラーにマッチングするのはわずか...

測色は、色の重要な作業において、色の品質を指定・定量化・伝達・定形化・検証するために必要です。色の感じ方は人それぞれ異なるため、測色は目視評価より正確な結果を得られます。  色測定とは？ 色測定は、サンプルによって放射・透過・反射される光の量をとらえ、スペクトルデータとして定量化することで、光源の変化分も捉えることが出来ます。測色計（分光測色計）で行う色測定は、目視評価より正確です。なぜなら、人間の色認識は差を表すのは得意ですが、定量的に示すことは不得意です。色に関わる重要な作業には、色を識別・定量化・伝達・区別するための分光測色計の導入を強く推奨します。 色波長の測定方法 色を測定するには、分光測色計と呼ばれる測色装置でサンプルに光を当て、人間の目に見える波長範囲である380nmから780nmの範囲で透過または反射した光の量をとらえます。分光測色計は波長範囲にわたるスペクトル波長測定に基づき、計算を行い、スペクトルデータを定量化します。  測色計とは？ 測色計には、色彩計と分光測色計の２種類あります。 色彩計は人間の目と同じように色を認識し、赤・緑・青を感じる3...

Learn about light, reflection curves, optical brighteners, and more.     Illuminants Electro magnetic radiation in the wavelength range from 380 nm to 730 nm is seen as light by our eyes. Low wavelengths show as blue light, then the spectrum continues from green to yellow, orange, and red. UV radiation is located in the range below 380 nm; the range above 730 nm is called infrared radiation. The visual impression of a colored body changes by the composition of the incoming light. ...

ICCカラーマネジメントとは、撮影からプルーフィング、最終出力まで、予測でき、一貫性があるワークフローを実現することです。 カラーマネジメントのワークフローを実現するために、デバイスのキャリブレーションを行い、カメラやモニター、プロジェクター、スキャナー、プリンターなど、すべてのコンポーネントに対して、ICCプロファイルを作成する必要があります。   なぜキャリブレーションとプロファイルが必要なのか？ 最高の結果を得るためには、ワークフローにおける各デバイスのキャリブレーションを行い、正確にカラーを実現できるようにする必要があります。 次に、同じカラーの認識が一致するため、ICCプロファイルを作成する必要があります。なぜかというと、同じ色でも、再現フォーミュラーがそれぞれのデバイスで大きく異なるからです。 カメラとモニターは同じRGBでも、色再現の手段が異なります。CMYKを使用するプリンターとプレス（印刷機）も同様です。ICCプロファイリングは、両者に共通認識を与え、カラーデータを共有できるようにするものです。 ICCプロファイル作成方法一覧   エックスラ...

X-Rite Pantone has been working with Asda for several years, supporting the implementation of ColorCert, a digital color program to achieve time and cost savings and deliver brand presence and quality assurance on shelf. We recently published a case study that explains how digital color has helped Asda improve color and consistency scores by 200%. We encourage you to download the case study to learn more. With a tried and proven color management model in its Food and Non-Edible categories, Asda ...

COVID-19 has forced many companies to rethink the way they communicate, approve, and produce color.  For some, that means trying to conduct “business as usual” from a remote location. For others, it means finding ways to manage color without travel. Either way, we know our customers are doing everything they can to sustain business while keeping their employees healthy and safe. We want to help. Over the past few months we’ve been adding new resources to our virtual resou...

The Pantone Color of the Year announcement is always exciting. Not only does it set the stage for upcoming trends, it also provides brand owners and designers critical guidance for marketing and product development. However, those who are charged with manufacturing products and packaging with trending colors (like 2021's Ultimate Gray and Illuminating) know it doesn’t “just happen.” It takes time and effort to incorporate new colors. Whether you work in paints, plasti...

The Pantone Color Institute just announced PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating as the Pantone Color of the Year 2021. According to the Pantone Color Institute, PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating, a marriage of color conveying a message of strength and hopefulness that is both enduring and uplifting. Illuminating is a bright and cheerful yellow sparkling with vivacity, a warming yellow shade imbued with solar power. Ultimate Gray is emblematic of...

Black Friday. Not only is it the much anticipated start to holiday shopping, it’s also a day manufacturers have been preparing for all year long. Whether mass-producing holiday cards, candy canes, plastic toys, or festive clothing, accurate color is a must. Manufacturers can’t ship two of the same toy if they won’t match on the showroom floor, and holiday sweaters that are a shade off will end up at a discount store instead of a fashion boutique. Perfection is especially import...

パッケージング業界では常に「サステナビリティ」が最優先とされています。サステナビリティとは、環境のニーズと次の世代を考慮し、あらゆる手段を用いて生産工程における無駄を排除することです。それは、社会的責任を配慮するだけではありません。消費者は商品の購入を決定する際、サステナビリティに取り組む商品であるかどうかをチェックする傾向にあるためです。   もちろん、サステナビリティに取り組むことだけが、店頭に並ぶ商品ブランドを形成する要素ではありません。新型コロナウイルス感染症に関する水際対策が強化されると共に、印刷工程やカラーの承認作業を現場で行うことが困難になってきており、それにより印刷工程が長引き、またパッケージ色のあらゆる問題にもつながっています。そのような工程は目標から外れ、無駄なコストが発生してしまいます。    サステナビリティに取り組むと同時に、新型コロナウイルス感染症に関する水際対策にも対応できるパッケージを実現するには、手作業を要する旧式システムから、テクノロジーベースのワークフローに移行し、コスト削減と一貫したブランド色の確保に努める必要があり...

How much time, paper, and ink do you waste re-printing images because the color isn’t right? Before you blame your printer, consider your monitor. When you work on an un-calibrated and un-profiled monitor, you can’t trust the colors you see on-screen, making it hard to make good editing decisions. Luckily, monitor calibration and profiling is a breeze with i1Profiler software. i1Profiler comes with i1Basic Pro 3 and i1Basic Pro 3 Plus. Wizard-based, it walks you through every st...

Softproofing – the ability to simulate how an image will appear in print right from your monitor – can save a lot of time and effort in your printing workflow. Although many photographers already rely on it, anyone who designs, approves, prepares or prints brand and color-critical images can also benefit. With softproofing, designers can create with actual specified colors (no more trial and error!), project owners can approve layouts without physical proofs (predictable color!), and...

ブランドオーナーがパッケージを目立たせるために競争する中、商業用と軟包装のコンバーターやラベルプリンターはより短い期間で、独自の基材上で正確にブランドカラーを実現できることが求められています 。 多くの場合は、インクの調合に多くの時間を増やしますが、色が合わないと、結局捨ててしまいます。また、調合済みのインクを保存しますが、再利用できるように時間をかけすぎるケースも少なくありません。 このような無駄なリサイクルに陥っていると、インキの購入時とインキの廃棄時に、2回インキ代を支払っていることになります。この無駄の経済性はどうなっているのでしょうか。 私たちの地球への影響について、考えましょう。 本日は、InkFormulation Software（インキ調合ソフトウェア IFS6）の残材管理機能が、在庫や廃棄物の削減、廃棄コストの低減、さらに、より持続可能な印刷環境を実現することを説明します。 インクの調合は手作業で行っていますか。 この場合はターゲットカラーまで、約12回の試行錯誤を行わないといけないことをご...

To establish a successful quality control program, you need good instrumentation, robust software, and trained users. But even with everything in place, there are some common pitfalls to watch for when using a spectrophotometer to analyze color quality. Measuring plastic parts with the X-Rite Ci7800 benchtop spectrophotometer. Top Five Color Measurement Pitfalls  1. Bad Standards and Samples Physical standards and samples don’t last forever. Careless handling and dirty devices can ...

A calibrated display is not just for photographers. If you browse inspiration photos online, send color samples back and forth via e-mail, or transfer color files between suppliers and customers, you need to calibrate and profile your display to trust the colors you see on-screen.     When talking about monitor calibration, many people interchange illuminance, luminance and brightness, but they are not the same. Here are the differences you need to understand to properly calibrate and...

Whether you’re producing textiles, automotive parts, or plastic pieces, color needs to remain consistent or the final product will be rejected. Unfortunately, there are many ways for color errors to creep in during manufacturing. Creating and using accurate digital color standards is one way to combat these errors. Digital color standards can be used in software to specify and communicate color, formulate colorants and raw materials, and control color quality. They give brand owners peac...

競争の激しい市場において、ブランド企業とパッケージデザイナーは、店頭に並んだ自社製品を差別化する方法を模索しています。その対策は、色だけでなく、箔、特殊ワニス、ソフトタッチの仕上げなどの装飾オプションまで広がっています。また、デザイナーは従来の印刷だけでなく、より強いソリッドカラーや蛍光色、虹色なども使用するようになっています。デジタル ソリューションにより、パッケージのバリエーションを増やせ、稼働時間の短縮やサイクル タイムの短縮に対応できるようになります。 鮮やかな色や仕上げは、パッケージを店頭で目立たせますが、この傾向はパッケージ印刷のコンバーターに多くの課題をもたらします。消費者に鮮やかな色や仕上げを与える光の物理学的性質が、測定上の課題にもなっています。見る人に輝きを与えるよう、光が反射したり屈折したりすると、分光測色計で捉えるのが難しい鏡面成分も生じます。 ここでは、パッケージ印刷業者とコンバーターがデザイン意図に沿って、強いソリッドカラーと特殊な仕上げを施したパッケージを製造するための5つのヒントをご紹介します。成功している企業には、大きなビジネス成長のチャンスがありま...

As digital printing continues to grow, many printmakers are moving beyond traditional media to create artwork on substrates like wood, acrylic, textiles, and backlit materials. While the results can be beautiful, achieving exceptional print quality on these materials can be challenging.   Enter the i1Pro 3 Plus. With its large aperture, polarization and transmissive capabilities, this new member of X-Rite’s i1Pro Family can create color profiles for substrates that are otherwise ...

Reflective surfaces and metallic inks are very popular for printing and packaging applications. Consumers love the look; but for printers, these substrates and inks are expensive and make color control a challenge. Today we’re taking a look at the measurement options available for controlling these very marketable print and packaging applications to help printers and converters meet brand owner expectations and maintain the highest possible quality output. Sphere vs. 45°:0° - ...

There are different levels of process control that are used for print. While visual comparisons can be used to provide a rudimentary judgment of a match, they can be very subjective, and thus not very accurate, or repeatable.  Using a densitometer can provide quantitative actionable feedback for the press operator. This can include measurements of solid ink density, tone value increase (also known as dot gain), Ink Trap, and other print characteristics. These are known as mechanical print c...

No matter the industry, our customers are all working toward the same goal: Achieve accurate color and keep production moving. Even in the best conditions, color data can be a challenge to capture and share. COVID-19-related travel bans and social distancing guidelines are making it harder than ever.    Today we’ll share three easy ways to remotely share color data so you can achieve your color goals without shipping physical samples or making onsite visits. The Benefits of Digit...

Flexible film does a lot more than protect goods on the store shelf. When done right, film packaging design can capture attention and increase product sales. But measuring color on film substrates can be challenging, even for the most sophisticated converter. Here's what you need to know to successfully control print color on flexible film. Does your film exhibit interference? When you measure flexible film with a traditional 45°:0° spectrophotometer, the way you position the instr...

Our customers who are now working remotely need to be aware that changing a small variable – such as approving color from home under a different light source, or emailing specifications instead of sending a physical sample – can introduce color issues that risk creating a larger color problem. The first and most critical stage to color control is accurate color communication. These resources will help you get started. The Importance of Color Communication Blog | Many color...

Spectrophotometers (“spectros” for short) are color measurement devices used to capture and evaluate color. As part of a color control program, brand owners and designers use them to specify and communicate color, and manufacturers use them to monitor color accuracy throughout production. Spectrophotometers can measure just about anything, including liquids, plastics, paper, metal and fabrics, and help ensure that color remains consistent from conception to delivery.   &nb...

Phone and computer screens are the window into the digital world of color, but if you are approving colors via email or text you need to be aware of the limitations.  For starters, each of your devices relies on a different color model to display color. Input devices – your camera and monitor – use the additive color model to display color. They start with darkness and add red, green, and blue light to create a spectrum of colors. Printers, on the other hand, use the s...

Does your quality control program include visual evaluation? Lighting plays a huge role in how we perceive color. It can help you verify whether the color of your product is acceptable and ensure it remains accurate in every possible lighting condition after purchase.     Many of our customers are finding visual evaluation to be even more important as they transition color reviews and approvals to a different location, such as in the home office or to another remote environmen...

So much goes into the way you perceive color, including light, genetics, the environment, human traits, and even fatigue. You may also be among the 1 in 255 women and 1 in 12 men who have some form of color vision deficiency. Our online color challenge is a fun way to better understand your color vision acuity.     Regardless of your color vision acuity, if you are communicating, evaluating, or approving color from a new location your eyes may trick you into making diff...

Color has always been a critical factor for our customers. Due to the COVID-19 pandemic, many are now trying to design, specify, communicate and ultimately achieve accurate color from remote locations or with less staff and fewer resources. Are you having trouble maintaining your color program in this unprecedented time?  We've compiled our most popular resources – blogs, videos, whitepapers, webinars, and case studies – to help you connect with your supply chain and ...

G7® is a proof-to-print process control method that allows you to reliably and efficiently match the visual appearance of the output from multiple printing devices. It works by defining the gray balance and NPDC curves in conjunction with the traditional method of measuring tonal value increase (TVI/dot gain) for each color. G7 can be applied to any type of printing, regardless of the type of ink or printing method, including all types of digital, offset, flexo, gravure printing.   It&r...

In my recent blog I explained why the demand for printed fabrics is increasing and the challenge this poses for the digital print industry. Today, with help from Digital Imaging Expert Scott Martin of Onsight, I will share tips and tools to help printers profile textiles for a consistent digital workflow. While smooth textures can often be measured using traditional digital tools, fabrics with texture or specular reflections (like coated canvases) can cause issues. It's a lot harder to achieve ...

Although digital printing has been around for many years, the industry is undergoing dramatic changes. On the plus side, digital print technologies utilize more durable inks and offer higher reliability, longer print life, and overall cost savings and efficiency. But these changes also mean print shops must adjust the way they operate to remain competitive.   According to Allied Market Research, the digital fabric printing market is expected to reach almost $4 million globally by 2022,...

色の見え方を言えば、私たちの目は騙されることが多くあります。原因としては、私達の脳が膨大な情報の量を管理し、最善の方法で処理することです。また、遺伝や環境等の影響もあります。そのため、私達は誰でも少しずつ違った色を感じています。しかし、私達が見る色に何よりも、最も大きな影響を与えるのは光です。   ここでは、光が色の知覚に与える影響について、わかりやすくご紹介します。 RGB 色度図 光の色温度 虹色（ROYGBIV）と呼ばれる可視光線のスペクトルは、約380〜720ナノメートルの光の波長を含み、赤、緑、青の3原色に分解することもできます。この3原色を様々な組み合わせで混ぜることで、何百万色もの美しい色を作り出すことができます。加法混色の場合、同じ量の光を混ぜると、その色が白として認識されます。     これが加法混色の基礎です。   白は色がないのではない 奇妙に聞こえるかもしれませんが、物体そのもの自体には色がありません。どの波長の光を吸収し、どの波長の光を反射するかという性質を持っています。その反射光が人間の目に入り、色として認識されます...

Over the last few years, we have heard a lot about the circular economy and omnichannel marketing. While each is a trend in their own right, they are quickly converging on the print industry. To be successful in 2020, commercial printers will need to offer a wide range of print capabilities while demonstrating a commitment to sustainability and reducing waste.   The Importance of Circular Economy and Omnichannel In a circular economy, the goal is to eliminate waste and maximize the con...

Durable goods and consumer electronics are no longer destined to be white, gray, and black. In fact, consumers are moving towards more classic colors and special effect finishes like metallics. To capitalize on this trend, brands need to bring innovative designs in new colors faster to market than ever before.   One trending color, the PANTONE Color of the Year 2020, is sure to capture the attention of durable good and consumer electronic brands. It is a simple, timeless, elegant, and endur...

The eXact is a handheld spectrophotometer with an intuitive touchscreen interface. Printers and packaging converters use it to control, manage, and communicate color from anywhere on the pressroom floor. It comes in a variety of models to fit every customer need, and can be upgraded as those needs change. With so many to choose from, it can be hard to know which eXact model is right for you. Today’s blog can help you decide. Explore by eXact Model eXact Basic Densitometer: If...

現在のような測定器が現れるまで、カラーは主に人間の眼（ご存知の通り不安定）を基準として調整・操作されていたため、色の合わせ込みは一部の人以外には非常に難易度が高いものでした。 測定器の登場はカラーマネジメントの技術を可能にし、デバイス間の色を近づけることを可能にしました。 色を測る測定器には大きく分けて次の２つの種類があります。色彩計（Colorimeter）と分光測色計（Spectrophotometer）です。 色彩計と分光測色計は、色を測定するための装置です。段ボール包装から食品、洗濯石鹸、カーペット、プラスチック部品に至るまで、最初に指定された色と一致するか、確認できます。プラスチック、テキスタイル、塗料、コーティング、印刷、パッケージ印刷など、色が重要なあらゆる業界で使用されます。 1. 色彩計の原理 色彩計は、人間が色を知覚する方法を模倣します。色彩計の原理は以下のとおりです。 色彩計は三刺激値を測定する機器です。人の目の感度に合ったレッド、グリーン、ブルーのフィルターを使用することによって、光や色に対する人間の目の反応に応じた値を得ることができます。いくつかのアプ...

Inter-instrument agreement is a very important consideration when selecting color measurement devices for your workflow. Unfortunately, it’s such a technical topic that it leads to a lot of confusion about what it means and why it’s important. The Ci7860 sphere benchtop spectrophotomter is has an inter-instrument agreement specification of 0.06 average Delta E*, enabling brands to create the most precise master color standards. Today we’re making it as simple as possibl...

If you work in the print and packaging industry, standards can help you set clear expectations for clients, solve problems in your workflow, and improve productivity. They can also bring an independent perspective to production. Printers aren’t the only ones who should keep up with standards. Brands who are concerned with quality, price, and speed to market can also benefit because it allows them to compare print providers and choose the best candidate. The ISO and other standards organiz...

Controlling color on cylindrical-shaped items like cups, cans, and tubes is a challenge because it’s hard to properly align the measurement device with the sample. Many printers and manufacturers cut a piece from the finished product and lay it flat to take a measurement. While this method works, each sample takes time to cut, wastes product, and risks the safety of the employees who are cutting the samples.  A Faster, Safer Solution X-Rite’s Cup and Cylinder Fixture works ...

Are you wasting too much time and money on incorrect color? Even if you use the best color measurement tools available, your color will still fail without quality control. Quality control (QC) means verifying the color you specify is the same color you manufacture, throughout production. Setting up a QC program can help you accurately communicate color with clients and suppliers, inspect raw materials before you begin working, and verify your color is correct before you ship.   Five Impor...

Hitting offset lithographic color targets isn’t always fast or easy. The manual process of measuring color bars and making ink key adjustments takes time and opens the door to operator error. Meanwhile, the press is running (and wasting) paper and ink. To achieve accurate and repeatable color, printers need to convert their printing operation to an efficient manufacturing process and drive efficiencies in all phases of their operation. For many, a closed-loop automated solution is the...

Your customer rejected your latest shipment due to color.  You checked the color before you sent it and it passed tolerance…  You did everything the same way last time and it passed tolerance…  So why did it get rejected now? We get this question from our customers all the time.  The Dreaded “Error Stack” Color rejections create waste and increase production costs. Unfortunately, there are a lot of variables that contribute to the color you produce,...

For the last few Decembers, we’ve provided you with a list of “top color measurement blogs” for that respective year. As we reviewed this year’s list, we noticed that your favorite/ the most-read blogs could be categorized into a few buckets. So, without further ado, here’s 2018’s top blog topics!  2018’s Most Popular Color Measurement Topic: Tolerancing Not to our team’s surprise, Tolerancing – what it is/what it means for your busines...

Each year, Pantone announces its highly anticipated “Color of the Year”. The selection is intended to serve as a strategic direction for design and color-conscious industries as well as a conversation piece around our culture, where it is going and what we collectively need…and it certainly gets everyone talking about color!  Color is no longer just something we see and appreciate - it enhances and influences the way we experience life. Color, as a strategic element of d...

Like geographic coordinates – longitude, latitude, and altitude – L*a*b* color values give us a way to locate and communicate colors. What’s the history of L*a*b*? In the 1940’s, Richard Hunter introduced a tri-stimulus model, Lab, which is scaled to achieve near uniform spacing of perceived color differences. While Hunter’s Lab was adopted as the de facto model for plotting absolute color coordinates and differences between colors, it was never formally accepted as...

Closed-loop color can mean something different to different audiences. When I first think about closed-loop color control, I may think about the pressroom, where it is really just a question of integrating measurements directly from the press, adjusting them, measuring and reporting, offering a nice closed-loop system that adjusts, controls, and allows me to report the results. But that’s really only one small aspect. You can incorporate a loop from the ink room, for instance, and bring t...

Warm weather is just around the corner and spring is in the air!   Fluffy yellow chicks…   Delicate pink tulips…   Soft green sprouts poking through the ground…   And, of course, spring M&M'S®! Advertisers target our springtime emotions through pastel colors. Pastels have a calming effect, and everywhere you look companies are using them to feed our desire to feel a bit of spring. Today we’ll take a look at the psychology of color, how marke...

The two most common spectrophotometers are the 0:45 and the sphere (aka diffuse/8°). We get a lot of questions about which is the best choice. Here’s the difference in how these two devices measure color, and guidelines for when to use each. 0:45 In a “fixed geometry” or “single angle” device, the first number is the starting point of the light, and the second number is where the light ends up after the reflection off the surface of the sample. In a 0:45 ...

For over a decade omni-channel has been a term used to describe digital and physical marketing. While many have strived to achieve an omni-channel strategy, unifying the digital and physical customer experiences have been an ongoing challenge for marketers. However, that may be changing. Advances in augmented reality (AR) can help to bring these two worlds together. Over the next few years, I believe we will see significant adoption of AR technology by brands and retailers as a way to engage con...

Using a light booth to visually judge color is a great start to a successful color evaluation program. It allows you predict how color will look under multiple light sources so there won’t be any color surprises when the light changes over the life of the product. Introducing a color measurement device to capture spectral data is the next logical step. For a really great color program, you need to use both a light booth AND a spectrophotometer. This dynamic duo offers benefits you can&rsqu...

The Pantone Color Institute just announced PANTONE® 18-3838 Ultra Violet as the Pantone Color of the Year 2018! This news is always exciting because it sets the stage for upcoming trends for everything from housewares to fashion to packaging design. In fact, we have already seen shades of Color of the Year used in packaging and graphic design by forward-looking brands in the CPG, luxury, and beauty worlds as well as by personalities and artists seeking to stand out. Part of butt...

You think you’re doing everything right, but your color isn’t consistent. Why? Through the years, designers have used many tools to help them specify color. Color swatches, style guides and product prototypes have been effective, but with the advent of the digital world, these physical tools are no longer enough. To be efficient, designers need to be SPECIFIC. X-Rite Pantone President Ron Voigt recently published an article in MediaPost that explains why. To be effective, designers n...

Color is our perception of reflected light across the visible spectrum. When light hits an object, it absorbs some rays and reflect others. The color of light that reflects back into our eyes is the color we perceive. The more light an object absorbs, the darker it appears. With black, very little light is reflected. Pure black in the presence of light wasn’t achieved until 2014 when Surrey NanoSystems announced the invention of Vantablack. This high-tech artificial substance absorbs 99....

We frequently get calls from customers who can’t figure out why their measurements vary, even when they’re using maintained devices. Why would a sample read one way one day, then slightly different another? Many times the culprit is thermochromaticity, and it becomes an even bigger problem as the seasons change. Every kind of material changes color with temperature. These changes cause the material to exhibit a shift in reflected wavelengths of light, which can alter our perception....

Have you ever sent out a job that passed your inspection, only to have the customer reject it for out-of-tolerance color? You recheck the data and the instrument says the color passed the agreed tolerance… why is the customer saying it doesn’t? We get a LOT of these conflicting measurement calls in technical support. The solution is simple – document a color control program that clearly defines how to assess color, then make sure everyone (including your customer) follow...

If you recently invested in a spectrophotometer or colorimeter, you know there’s a lot more to learn about color measurement than just how to use your new device. To help you begin exploring the exciting world of color, we’ve compiled seven blogs that explain how to set up your color measurement device, care for it, and use it to its maximum potential. 5 Tips for Setting Up Your Spectrophotometer Using a spectrophotometer (“spectro” for short) to measure color doesn...

Did you read our blog: Are You Using The Right Tolerancing Method? If not, check it out. Today we’re taking the topic one step further to investigate how tolerances are chosen in different industries. A pass-fail tolerance is the amount of color variation that is considered commercially acceptable. In part, tolerances are driven by customer expectations. While color tolerances are very tight in the automotive, plastics, and paint & coatings worlds, they can be much less strict in other...

With today’s complex cross-media campaigns, accurate profiling is even more important for managing customer expectations across the color supply chain. Our i1Pro 2 solutions help photographers, videographers, prepress and digital printers create profiles for the best color on monitors, scanners, projectors, printers, and online web-to-print submission tools. But with so many to choose from, how do you know which is the right tool for your color workflow? Whether you’re looking to add a new comp...

It’s been said that everything you need to know you learned in kindergarten. Does this phrase ring true for print and packaging designers? In the spirit of spring, we attempted to use a simple childhood activity—dyeing eggs—to solve some of the most perplexing color issues facing the packaging designer/printer relationship.                 Here are three lessons to learn about color in print and packaging from our annual egg dyeing ...

Consistent color is a journey. A few weeks ago I blogged about the most common pitfalls people run into when starting a color program… Wrong lighting Less-than-perfect color vision Inaccurate physical standards Inconsistent device color measurement …And introduced some inexpensive color tools to help overcome them.   But the journey doesn’t stop there. Even if you’ve been successfully managing color for years, advances in inks, dyes, and substrates are introducing new challen...

At X-Rite Pantone, we pride ourselves on our ability to help customers specify, communicate, formulate, and produce consistent color. You’re probably familiar with our major markets, like plastics, industrial coatings, and print & packaging. You may also be aware of the more “common” things we measure, like paint, printed surfaces, and textiles. But, as you look for the emergency exit on a plane, watch a butterfly float by, or choose the freshest package of cheese from the ...

At X-Rite Pantone, we love color, and we’re passionate about helping you get yours right. That’s why we offer a full-service training program, staffed with Color Experts from many of the industries we serve. From beginner to advanced, lowest investment to highest return, we offer a variety of options to teach you everything you need to know to be successful. Are you new to color, wondering where it fits in your business objectives? Do you already have a color workflow, but ...

If you didn’t catch my Industry 4.0: What Commercial Printers Need to Know article, you’ll want to check it out now. Today’s blog is a continuation, touching on the most interesting print color management tie-ins: PQX, iccMAX, mobile control and new materials. Here’s what on the horizon for color-managed workflows. Image courtesy of Esko.com. Print Quality eXchange PQX was a global effort developed by Idealliance, and is now moving to ISO to be issued as a standard. It ...

If you’re a commercial printer who wants to improve color quality and consistency and stay current on industry trends, you need to be aware of Industry 4.0. Industry 4.0 can mean different things to different people, but it generally refers to the fourth industrial revolution, which incorporates trends in automation, data exchange, smart systems, and the Internet of Things. Image courtesy of Christoph Roser at AllAboutLean.com. Today I’ll explain what Industry 4.0 means for co...

Earlier this week my colleague, Shoshana Burgett wrote about six manufacturing trends to watch for in 2017. It’s now time to look into my crystal ball and see what trends converters, commercial printers and graphic designers should be following in the next 12 – 18 months. Extended/Expanded Gamut 2017 could be the year where extended gamut printing really breaks out. This year both industry professionals and standards organizations have been taking a look at printing beyond traditional 126...

Our color measurement devices are used by designers, brand owners, formulators, printers, and manufacturers around the world. Ranging from portable handheld devices, to large benchtop instruments, to spectrophotometers mounted inline, they can measure just about anything to help formulate and maintain a perfect color match. Many of our customers, especially those in the paint industry, are asked to color match some pretty interesting things, and we love to hear about them. We recently asked 40 p...

Our society loves customizing its surroundings. Personalized merchandise preserves memories, and when given as a gift, shows the recipient that you put a lot of thought into the choice. It also creates an emotional bond, and (if done right) encourages brand loyalty.  Image courtesy zazzle.com While the personalized merchandise market used to be dominated by photo books and calendars, advances in technology have opened the door to personalizing a wide range of materials like wood, ceramics,...

It’s the most wonderful time of the year! A time to reminisce… to celebrate our successes, and to explore areas that may need a little more attention in 2017. If color accuracy is on your list of things to improve, this article is for you. We’ve compiled a list of the blogs our readers found most helpful and interesting in 2016, so you can start working toward your goal of more accurate color in the New Year. Did your favorite blog make the list? Top 10 X-Rite Blogs of 2016 ...

When you walk into a salon for a manicure or visit your favorite beauty products store, are you overwhelmed by the number of nail polish colors to choose from, but can’t actually find the color you want? This is a problem Ashley Morgan set out to solve. Morgan, who has a fine arts degree, has spent the last 15 years designing video games. She’s both creative and tech savvy. “I’m a nail polish advocate, and I don’t mind spending the time choosing a nail polish color,” she says. “But the availabl...

When judging color, background can be a major distraction for the human eye. In fact, surrounding colors and patterns can actually change the perception of the color you’re trying to focus on. One of the wonderful things about color measurement instruments like colorimeters and spectrophotometers is that they can’t be distracted. They aren’t susceptible to variables such as fatigue, age or color vision deficiency. They aren’t even aware that a surround exists – they...

If you’re a commercial printer who wants to improve color quality and consistency, this blog is for you. X-Rite color management solutions for print and packaging deliver excellence in quality control, formulation and automation. Ray Cheydleur is a printing industry veteran of more than 20 years, a standards guru, and our Portfolio Manager for Printing and Imaging Products. Passionate and very knowledgeable about color, he has a talent for helping printers improve their color quality and c...

In color production, mistakes can happen anytime, anywhere… during specification, formulation, manufacturing, assembly, quality control, or (unfortunately) all of the above. Every mistake adds up to wasted time and materials, and stacking errors across a production workflow can get expensive very quickly. How can you stop this error stack from happening? If your job requires you to get color right, spectral data should be your best friend. One of our favorite eLearning courses to help customers...

Passionate about color? We are too. As a company that prides itself on its color knowledge and enthusiasm, X-Rite Pantone is excited about the various ways ArtPrize showcases the power of color. Each fall, ArtPrize installs over 1000 works of art in downtown Grand Rapids, attracting thousands of visitors. By using consistent colors in its guides, signs, banners, flags, and merchandise, ArtPrize creates a colorful map that helps both visitors and locals see the city through a different perspectiv...

Each year Printing News asks their readers which new products made the most difference in their productivity. We’re excited to announce that our very own i1iSis 2 and i1iSis 2 XL are among the winners! These two automated chart readers are the latest members of the popular i1iSis solutions family for pre-press, pre-media, photo, and pressroom color management and profiling. In high production environments such as photo processing, large format, fine art and high-speed digital printing, frequen...

Spectrophotometers are instruments that measure color. Manufacturers use them in every industry where accurate color is important, from paint and plastics to textiles, packaging, and even food. The data captured by spectros allow designers, brand owners, manufacturers, and quality control professionals to precisely communicate color and ensure it stays accurate throughout production. Sometimes I’m asked which color is the hardest to measure and control. Can you guess what it is? Overly s...

Whether it’s using Munsell Color Standards or one of our many color measurement devices, X-Rite helps manufacturers around the world achieve accurate color. We talked to our support team to learn about some of the most interesting ways people have used our equipment to measure and control color. From archeologists to fur traders and gastroenterologists, here are a few of our favorites. In 2014, the city of Los Angeles used one of our handheld spectrophotometers to help remove more than 37 millio...

For many of us, fun in the sun can lead to a summertime tan. The science behind this sun + skin interaction is melanin, a skin pigment our body releases to block the UV rays found in sunlight. The more time we spend in the sun, the more melanin is released, and the darker (or more freckled) our skin becomes. This shift in skin tone doesn’t matter for most people, but for prosthetic wearers even a slight change can be a big deal. Here’s how Royal Preston hospital in the United Kingdom is using co...

If so, we’d like you to know there’s an easier way. An upgrade from the original IntelliTrax, IntelliTrax2 is an automated, non-contact scanning system that makes it easy for busy pressrooms to measure color bars and press sheets without the risk of human error. Adding press-side quality control into your color workflow can shorten your makeready, reduce waste, and help you get to optimum color quality fast. IntelliTrax2 is an ideal color management solution for high-end, high-speed commercial ...

drupa 2016 was such a success! It’s not often we get to spend so much time talking one-on-one with our customers from around the world, and we enjoyed every minute! We met so many wonderful people and learned so many things. Although it’s hard to pick, here are a few of our favorite experiences from drupa 2016. 1 – THE SYNERGY! This time at drupa, we decided to join forces with Esko, Enfocus and Pantone to showcase our end-to–end color management solutions. Although the drupa orga...

When visually evaluating color, everyone accepts or rejects color matches based on their color perception skills. In manufacturing, this subjectivity can lead to confusion and frustration between customers, suppliers, vendors, production, and management. Are these acceptable color differences? This is why color measurement devices are important in so many industries. By measuring colors using a spectrophotometer, you can communicate and compare spectral data for exact results. To aid in color...

Beginning around the 1930s, the rules of fashion dictated no white before Memorial Day. It was a status symbol when the wealthy left their winter garments behind and headed to the beach for the summer with their lightweight, carefree clothes. Although the rule still loosely applies, modern-day fashion is more concerned with the brightness of your whites than when you start wearing them. So how do manufacturers ensure their products are as white as they can be? What are Optical Brightening Agents...

Drupa starts tomorrow, and we couldn’t be more excited! This year X-Rite Pantone is teaming up with our partners Esko, Enfocus, and MediaBeacon to showcase a number of innovations around digital color communication. The move to digital can make a big impact on a company’s bottom line… read our recent blog to learn how. Covering 900-square meters in Hall 8b, stand A23, our booth includes six print and packaging inspiration zones that walk visitors through an ideal color workflow, from color inspi...

X-Rite Pantone® brings together the art and science of color to empower brands and packaging converters to deliver on design and color intent for their packaging. Last week we were in Atlanta at HOW Design LIVE 2016, introducing a few new tools that can help designers achieve color fidelity. HOW is a more than just a conference for designers and brands – it’s an inspiration-packed, global creative gathering of the industry’s best. This made it the best place for us to showcase Panton...

We’ve all done it. Snapped a picture on a digital camera or smart phone, sent it to the computer, made a few adjustments, then sent it off to print…. only to be disappointed. The sky looks green. Grandma’s hair is purple. The contrast is so far off you can’t even see that cute little puppy. Stupid camera. The struggle is real for so many people, from hobbyist to professional photographers, graphic designers, and professional printers. Let’s look into this all-too-common mystery of the off-color ...

From May 31 to June 10, nineteen exhibition halls in Düsseldorf, Germany will come to life for the print industry’s leading global trade fair – drupa. Those who are lucky enough to attend will get to see and experience new color technologies and innovative concepts. X-Rite Pantone will be among the exhibitors, showcasing our latest print and packaging solutions. Since we know not everyone will be able to attend this event, we’ll keep you updated on what’s happening here, on the blog. Digital mod...

Real or fake? When it comes to medicating children, consumers need to know the products they choose are genuine. When you hear the word counterfeiting, do you automatically think of counterfeit money? Unfortunately counterfeiting goes much farther than that. It’s impacting just about every industry worldwide. It is a huge problem for product integrity and results in financial loss. Estimates put counterfeited and pirated goods at some 2 to 2.5% of world trade, with a value of $600 billion or mor...

You’re at the grocery store, trying to choose a new snack. With so many brands on the shelf, how will you decide? If you’re like most consumers, you’ll probably reach for the most attractive package. Color and packaging play a leading role in brand success, and metallized substrates are more popular than ever. Consumers love them because they convey quality and offer additional strength and protection, but for printers, metallized substrates are expensive and make print color ...

ある日、黒い靴下を2枚履いて、家を出て職場に着いてから、片方が紺色だと気づいたことはありませんか？もしそうなら、あなたはメタメリズムの被害者です。 メタメリズムとは、ある照明条件下で、2つの色が一致して見えます（メタメリックマッチ）が、照明条件が変わると一致しなくなる現象のことです。メタメリックマッチはよく見られる現象であり、特にグレーや白、ダークカラーのような中間色に近い色で非常に一般的です。色が明るくなるか彩度が高くなるにつれて、メタメリックマッチの可能性が低くなります。 色の品質管理におけるメタメリズムを避けるために、原因を調べる必要があります。 メタメリズムが起きる原理 メタメリズムが起きる理由は、照明光と物体が、その光を反射して私たちに色の知覚を与える方法にあります。 以下は白熱灯と昼光色の反射率曲線です。白熱灯の赤色領域には多くのエネルギーが多いが、青色領域にはそれほどエネルギーがないことが見えると思います。 赤色領域のエネルギーが増加するため、白熱灯で照らされた物体は、青色をピークとする昼光色の下で照らされた物体と比べ、より赤く見えます。 分光測色計を使用すれば、物...

No matter what you’re manufacturing, taking spectral measurements will help ensure your color remains accurate and consistent throughout your production run. When choosing the best spectro for your needs, your first consideration should be the type of surface you’ll be measuring. Measuring reflective surfaces poses a challenge because the effect of gloss can actually change the color appearance of a sample. The surface reflection of light is what causes the gloss effec...

Today is Earth Day. You know the buzz phrase – Reduce, Reuse, Recycle – but do you know what it means for your manufacturing process? Designed by Freepik Here are the top three places in a color workflow that can sabotage a company’s sustainability efforts. Not monitoring color throughout production, which leads to expensive rework and wasted raw materials. Incorrect colorant formulation. Are you using too much? Are you wasting the leftovers? Sending color samples back and forth and long approv...

Physical standards are one of the most precise ways to communicate color in many industries, including textiles, print, automotive, paints, food, chemicals, packaging, and plastics. Many brand owners and designers communicate color expectations using physical standards, and suppliers and manufacturers rely on them to capture spectral data for formulation. While physical standards can be a great help, they can also hurt business if they’re not cared for properly. Today we’ll look at five tips to...

Did you know that many of the products you use every day contain optical brighteners? Optical brightening agents are chemicals that manufacturers add to products like paper, plastics, and textiles to make them appear whiter and brighter, and to lessen the natural yellowing process that happens over time. They also add these chemicals to cleaning agents to enhance the appearance of materials – primarily textiles – after cleaning. Often unacknowledged by the typical consumer, OBAs trick our eyes i...